09.07.2014 Views

PETE CROMER

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What do you love most about having your<br />

own label/store?<br />

We both get real joy and satisfaction seeing<br />

our design ideas come to fruition. When the<br />

container arrives and the unload is underway,<br />

unwrapping our products feels like all our<br />

Christmases have come at once.<br />

It’s tiring and exhausting but also so rewarding.<br />

And then to get lovely positive feedback from<br />

people is a real buzz.<br />

Lots of our online customers send back photos<br />

with their Milly & Eugene pieces in situ in their<br />

homes.<br />

It’s really interesting to see other people’s<br />

creativity in decorating. Our retail customers<br />

are really lovely as well and give us loads of<br />

compliments on our store. It’s full and bright<br />

and colourful and they all love it!<br />

Who are some of your favourite designers?<br />

We don’t really have any favourites. I suppose<br />

we take different aesthetics from a range of<br />

designers.<br />

We do like the chevron design and use of<br />

colour that Missoni is using right now, and<br />

intrigued also by some of the edgy designs<br />

by Moooi. We love the playfulness of their<br />

designs.<br />

What is your favourite item in your store<br />

right now and why?<br />

I love the rattan bedheads! They are bold and<br />

bright and make a feature of any bedroom.<br />

We have a bedroom set-up at the rear of the<br />

shop and I love watching the customers swoon<br />

over our cosy bedheads adorned with a pile of<br />

plush cushions, kantha quilts and crocheted<br />

patchwork blankets. It truly captures their<br />

attention. Hailey is a big fan of the glass and<br />

brass terrariums which have made a recent<br />

comeback on the homeware scene.<br />

They can be used indoors or out and plants<br />

and succulents in particular thrive in them.

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