09.07.2014 Views

PETE CROMER

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Photography: Le Tao Photography<br />

What processes are involved in creating your pieces?<br />

Colour…love it. The brighter the better! From a technical point<br />

of view, I use stencils and the greatest tool ever, the sponge.<br />

The sponge is the texture king, it does wonders. Sometimes<br />

I do a whole piece or sometimes I do bits and cut and paste<br />

them together. I like to change my mind a lot, it’s ok to do that.<br />

What inspires you in your designs?<br />

Inspires is the wrong word, more like haunts. These guys<br />

pester me in my head, like someone constantly knocking at<br />

the door…if I don’t answer they won’t go away. I find they<br />

mostly pop up on random occasions, like driving or showering<br />

or talking to someone. It happens like a lightening bolt. BAM!<br />

There it is.<br />

What do you love the most about having your own label?<br />

Freedom to be me. You don’t get the opportunities to fully<br />

inject your own style into client work sometimes, it may not be<br />

commercial enough for them. Having my own label let’s me<br />

explore what I love and essentially makes the world my oyster.<br />

I’m pretty ambitious.<br />

Who are some of your favourite designers?<br />

Totes Laura Blythman, she is a bestie of a friend and we have<br />

known each other since our wee Hallmark days. Her collages<br />

and colour usage are pure honey for my eyes. The same is<br />

with Todd James, such a master of colour and shape, it’s<br />

beautiful, total wow. And at the moment I am obsessed with<br />

German based paper artist Ollanski, his work is so magical I<br />

could burst with joy.<br />

What is your favourite item in your store right now<br />

and why?<br />

It’s got to be Faeries. I think it’s the deep green. I’m drawn<br />

to green and black for some unknown cosmic reason. The<br />

shapes and little faeries in it just make me happy.<br />

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