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PETE CROMER

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Tell us about Shop Frank?<br />

Shop Frank is an online store that stocks<br />

products that advocate our belief in<br />

unique, handcrafted goods that are made<br />

in a socially and ecologically responsible<br />

manner. We hope to support the artisans<br />

and their organizations through the<br />

promotion of their products in our store<br />

and share the stories of the hands by<br />

which they are made.<br />

Tell us about yourself and your<br />

background?<br />

I live in Sydney with my husband Andrew<br />

and our two children Akira and Miya. I am<br />

an Interior designer by trade and I have<br />

a love affair with textiles. This probably<br />

influenced me to undertake a Masters<br />

in textile design following my degree in<br />

Interior Architecture at the University of<br />

New South Wales.<br />

What sparked you to create your<br />

business?<br />

We lived in London for a few years and<br />

within that time travelled extensively<br />

throughout Europe and North Africa.<br />

Somewhere along our travels the desire to<br />

create a store that housed products that<br />

not only had a strong design element but<br />

were also consciously made was formed.<br />

It’s been fun and very exciting to see Shop<br />

Frank come to life.<br />

Tell us about your products and how<br />

you choose them for your store? Who<br />

are the designers?<br />

When sourcing, we look for simplicity,<br />

quality and durability and craftsmanship.<br />

This involves seeking out suppliers and<br />

designers who share a similar ethos to<br />

ourselves. Aesthetically it is important that<br />

everything works well together so that our<br />

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