package for students - ja-ye europe

EUROPEAN
CHALLENGE
Social Innovation Camp 2010
Inspiring young entrepreneurs to build a better tomorrow
Information for Participants
1. PROGRAMME
2. JURY
3. VOLUNTEER EXPERTS & FACILITATORS
4. GUIDELINES FOR THE COMPETITION
5. LOGISTICS INFORMATION
6. LIST OF PARTICIPANTS
7. MAP OF BRUSSELS - route to Café de Bruxelles
Emergency Contact Numbers
Gabriela Zidkova
Kristina Velkovska
+420 602 511 500 +32 474 791 183
MAIN PARTNER
SUPPORTERS

TUESDAY – MAY 25 th
9:00 - 12:00 Arrival and registration of Participants
PROGRAMME
Where
Registration Desk
Hotel Lobby
11:00 - 12:00 Training for Facilitators St. Exupery Room (8 th Floor)
12:00 - 13:00 Lunch Armstrong Foyer
13:00 - 15:00 Teambuilding and Creativity Exercises Armstrong Room
15:00 - 15:30
Official Opening and Unveiling of the “Challenge”
• Caroline Jenner, CEO, JA-YE Europe
• Ulrike Haug and Judith Schrempf HP
Armstrong Room
15:30 - 16:30 In Parallel: Business/Public Sector Training for Volunteers St. Exupery Room (8 th Floor)
15:30 - 16:45 First Phase of Teamwork Armstrong Room
16:45 - 17:00 Coffee Break Armstrong Foyer
17:00 - 18:00 Advisory Session (Business/Public Sector Volunteers) Armstrong Room
18:00 - 20:00 Second Phase of Teamwork Armstrong Room
20:00 - 22:00 Dinner with Social Programme Hotel Restaurant
22:00 + Third Phase of Teamwork Armstrong Room
WEDNESDAY – MAY 26 th
Where
07:00 - 08:00 Breakfast Hotel Restaurant
08:00 - 10:00 Finalizing the Presentations for the Jury Armstrong Room
10:00 - 11:00 Jury Briefing Session St. Exupery Room (8 th Floor)
10:00 - 11:00
Coffee Break
Submission of the presentations and creative ideas
Armstrong Foyer
11:00 - 12:30
Stage Presentations - 3 minutes per team plus and 2 minutes interview
with the judges
Armstrong
12:30 - 13:30 Lunch for participants Armstrong Foyer
12:30 - 13:30
Jury working lunch -- selection of top 5 participating teams for the
Finale
Hotel Restaurant
European Creativity & Innovation Challenge (Awards Ceremony)
• Introduction of the competing teams
14:00 - 16:00
• Business Solutions Presentations (5 selected teams)
Armstrong Room
• Welcome note
• Keynote Speakers
• Winners’ Ceremony
16:30 - 18:00 Visit Brussels on the way to the dinner
18:00 + Dinner at Café de Bruxelles, Grand Place
THURSDAY – MAY 27 th
all day
Departures

JURY
Jeannette Weisschuh
Director Education Initiatives, Office of Global Social Innovation
HP
CHAIR JUDGE
Jeannette Weisschuh is Director of HP´s Office of Global Social Innovation focusing on
education initiatives worldwide. Prior to this role she was head of HP’s Global
Citizenship strategy and social investment programmes in Europe, the Middle East and
Africa. In close collaboration with Government Affairs and key business stakeholders
on a regional and country level she is responsible for the successful implementation of
HP´s CSR strategy and all related programmes in EMEA. Previously Jeannette held
senior positions within HP´s enterprise business group in EMEA as well as in Germany where she managed
Corporate and Brand Communications to intensify HP´s market awareness with business press media and
customers. Under her leadership HP Germany was ranked as the #1 company for most professional company
communication in 2002. Jeannette joined HP in 1996. She has many years of management experience from
her tenure in HP as well as with other companies and media in Germany and in the US. She holds a masters
degree in business administration and communications from the University of Pforzheim (Germany).
Simone Baldassarri
Administrator
European Commission Enterprise & Industry Directorate General
Directorate E- Promotion of SMEs and COMPETITIVENESS
ENTR E1- Entrepreneurship
Simone Baldassarri is responsible for the file "Education for entrepreneurship” in the
Directorate General for Enterprise and Industry of the European Commission. He liaises
with national and regional administrations, coordinates the work of Expert Groups
established at European level and is the author, co-author or coordinator of
Commission documents and research in this area. In particular, he was responsible for
the Communication on “Fostering entrepreneurial mindsets through education and learning” (2006) and for
the “Oslo Agenda for Entrepreneurship Education in Europe” (2007). He was recently in charge of two
Working Groups on “Entrepreneurship in Higher Education” and on “Entrepreneurship in Vocational
Education and Training”. Mr. Baldassarri joined the European Commission in May 1999, DG XXIII (SME policy),
previously having worked in the private sector, in business associations and services of advice and consulting
for enterprises.

Sébastien Deletaille
Founder and Owner RealImpact Management Consultants
Sébastien is an Alumni of JA-YE Belgium where he participated in the Company
Program and created the Entrepreneurship Club of the University of Brussels. Thanks to
JA-YE, Sébastien discovered his passion for entrepreneurship which gave him a clear
goal: launch several successful businesses before the age of 30.
Rather than launching businesses straight out of school, Sébastien started by
completing his skills at the Solvay Business School in Brussels. He finished his Masters
of Business Engineering with Summa Cum Laude and was awarded the Eugène de
Barsy Prize for best Masters' Thesis. With his degree, he then joined McKinsey &
Company as a Business Analyst where he worked for 2 years with a special focus on Telecoms, Marketing &
Sales and Emerging Markets. Finally, Sébastien started as an entrepreneur in September 2009. He has already
launched 3 businesses: the distribution of hand sanitation gels (during the flu epidemic), freelance consulting
for African elecoms & online customer care solutions. The first business was a fiasco, the second a success and
therefore financing the third which is in development.
Laura Maanavilja
Communications Manager
CSR Europe
Laura joined CSR Europe in 2007 to coordinate the network’s internal and external
communications. She also manages a portfolio of corporate and national partner
accounts and coordinates working groups and information services for members. Prior
to joining CSR Europe, Laura worked in international media relations for Finnish
industry associations (Finnfacts). She holds a Masters degree in business
communication from Helsinki School of Economics.
Eduardo Serra
Manager of Public Affairs
Telefónica
Mr. Serra joined Telefónica in November of 2006, he has been Manager of Public Affairs
at the Permanent Representation Office of Telefónica in Brussels since February 2009.
He also has work experience at the UN, Vodafone and the Center for Strategic and
International Studies.
Graduating in Geography in 2001, Eduardo Serra also holds a Master degree in
Comparative Politics from the London School of Economics and Political Science.
Mr. Serra manages the EU Social Agenda’s topics relating to the Company’s
sustainability. He is also in charge of the sponsorships of the company at the EU level.

VOLUNTEER EXPERTS
Ulrike Haug
Education Program Manager
HP, Office of Global Social Innovation
Ulrike studied ‘Business Communications’ at the University of Applied Sciences, Berlin and
recently finished a part-time Masters degree in ‘Responsibility and Business Practice’ at the
University of Bath in England.
Ulrike has been with HP for over five years, mainly working on Corporate Social Responsibility
topics as a communication & marketing expert and project manager. In her current role, she
manages relationships with non-profit partners from the education field (like Junior
Achievement) to run education programs for young people as well as education institutions. Her
main professional skills are in communications and marketing including online communications
and public relations. She also has project management and presentation skills that she would be
happy to share with you all.
Morad Chahboun
Volume Direct - ISS Sales Specialist
HP Belgium
Morad Chahboun is a sales representative at Hewlett-Packard Belgium. He has just graduated as a
business engineer from Solvay Business School and during his studies, he has been involved in
many international organisations which allowed him to visit other countries, get to know new
cultures and foremost, establish a network around the world. Nowadays, his job consists of
helping companies solve their most important IT issues. The job is thriving as we regularly meet
new people and frequently see new products that improve the way in which an organisation can
work.
Sevil Öktem
ITIL Lead - EAI Application Management – BAS
HP Belgium
After having graduated with a BA Honors in Psychology and Master of Commerce and Marketing Sevil first started work as
a certified money market treasury dealer before entering into the ITfield. Currently specializing in project management and
ITIL processes with focus areas in communication, leading teams, processes and project management.
Kris Schoemans
Enterprise Storage Product Manager
HP Belgium
Studied as an Industrial Engineer in multidisciplinary fields, and obtained a Masters in Business
Administration. After having graduted he first started work as a system engineer before moving
on to end-user sales and partner sales. Currently he is responsible for the P&L of the Enterprise
Storage products in Belux which involves sales, pre-sales, pricing, marketing, partners, forecast,
targets, reporting, contacts with suppliers, incentives, events and many more.
His main areas of focus are communication, training, organization, personal development and
team spirit. Skills relate to the use of all tools available in-house and helping the extended team
to evolve.
David De Baere
Regional Manager Sales Support (Benelux, Nordics, Alps)
HP, Enterprise Services
After having studied Civil Engineering – Electronics and Computer Science at the University Ghent David started to work as
ICT specialist in several companies (Bekaert, Delaware Computing, Imaware). He joined HP in 2001 in
outsourcing/EDS/enterprise services. As a regional manager he is responsible for sales support in Benelux, Nordics and Alps
regions, currently specializing in sales strategy, business cases, finances and value proposition.

Judith Schrempf
Communications
HP, Office of Global Social Innovation
After having studied International Business Studies, Judith joined Hewlett-Packard’s Global
Citizenship team in 2006. She supports the team on external and internal communications
projects (such as newsletters, corporate blogs and internal and external websites). In parallel,
Judith does a PhD in Corporate Social Responsibility at the HEC Lausanne, Switzerland. In her
dissertation, she examines the expansion of the CSR concept and outlines the latest trends in
assigning corporations’ social and increasingly political responsibilities. Due to her dual role as
an employee at a multinational corporation and PhD student, Judith’s expertise lies in
communication and organization. Through her PhD Judith has acquired strong background
knowledge regarding social issues in society.
Thomas Dewar
Senior Vice President - Development
JA Worldwide
Mr. Dewar obtained a Bachelors of Science Degree from Northwood University, Midland,
Michigan USA, majors in Marketing and Management, minors in Math/Science and English. To
date Thomas is a 28 year member of Junior Achievement (JA), currently leading the worldwide
Development team, securing annual funding of $25-35 million to support JA operations in 123
countries. Is also President of the newly formed JA Worldwide Foundation. Prior to this was
President of the Detroit, Michigan JA operation, at that time the fifth largest in the world.
His main areas of focus are partnership sales, blending the goals of the for-profit business
community with the needs of the not-for-profit world. Trust-builder, proposal developer,
presentations facilitator.
Linda McCracken
President Junior Achievement of Northern California
Junior Achievement
Ms. McCracken has a BS in Communications with a minor in Marketing from Texas A&M
University. She also completed the Stanford Executive Program for Nonprofit Leaders and Penn
State Executive Strategic Leadership Program. As President and CEO, Linda McCracken is
responsible for leading Junior Achievement’s operations, planning, development, expansion,
programs, and financial management in 19 Northern California counties. Under McCracken’s
guidance, Junior Achievement delivered financial literacy programs and funding for over
100,000 students in 4,209 classrooms annually. Beyond her work at JANorCal, McCracken serves
on the JA USA Strategic Governance Committee. She serves on the board of National Charity
League and is a member of the Alliance for Chief Executives. Linda is also a recipient of the Most
Influential Women in Business Awards –San Francisco Business Times (2009).
Olivier Bopp
Advisor Internationalisation and Training
ACFI (Assemblée des Chambres Françaises de Commerce et d’Industrie)
After graduating in law went on to specialize in public affairs and political studies from Institute
of Political Studies, Strasbourg and University College Cork in Ireland.
He has been with ACFI since 2008, and has previously worked for Institute of Political Studies
Strasbourg (2003 & 2006), City of Selestat (2003), City of Kingersheim (2004-2006) and University
de Haute Alsace (2006). At the General Counsel for Haute – Loire (2006) he was European advisor
for the region on the workings of the European Union and tasked with putting into practice
political cooperation, projects and practices both for the department and between other
countries in Europe. His principal activities are as follows : Monitor changes in European
community legislation, and following up on training programmes with a view to enrolling CCI
French delegates . Organising European workshops for delegations of Chambers of Commerce
and Industry in Brussels. Participating in European group workshops on problems within
international commerce and training. Elaboration and editorial of positioning papers and of
published consultations by the Commission and lobbying.

Sara Borella
Director European Research and Innovation Policy
DIHK – Association of German Chambers of Industry and Commerce, Brussels
Sara joined the DIHK in February 2009 to work in the Representative to the European Union in
Brussels for the Economic Policy Unit. The Unit deals with innovation policy, SME-policy and
issues like access to finance and start-ups, both in Germany and at the European level. Her
particular tasks are the political analysis of the EU research and innovation policy from the point
of view of business – large and small. She took her PhD in Economic Policy in 2007 the University
of Freiburg in Germany, She studied Economics at Parma University (I). She is author of the book
“Migrationspolitik in Deutschland und der Europäischen Union” (Migration policy in Germany
and the European Union), published by Mohr (Tübingen) in 2008. The Association of German
Chambers of Industry and Commerce (DIHK) is the political umbrella organisation of 80 regional
Chambers, in which industry and commercial business are members. Thus, the DIHK speaks for
more than 3.6 million entrepreneurs. The DIHK periodically carry out enquiries: feedback of
enterprises’ needs, problems and demands with regard to EU, national and regional innovation
policy and R&D.
Margarete Rudzki
Advisor European Affairs
Eurochambres
Margarete Rudzki is working as Policy adviser at EUROCHAMBRES, the Association of European
Chambers of Commerce and Industry in Brussels. At the European Affairs Department she is in
charge of policy issues such as Education and Training, Innovation Employment and Social
Affairs. Before joining the Association of European Chambers of Commerce and Industry,
Margarete Rudzki worked in a business consultancy company in Vienna. Her research domain
covered conducting feasibility and needs analysis for universities and SMEs as well as skills
forecasting and continuing education. Previous experience includes working as a consultant in
the Austrian ministry of education, science and culture in the department for Vocational
Education and training. She studied in Louvain-la Neuve, Belgium and Montreal,Canada and
holds a MA in Political sciences and French from the University in Vienna.
FACILITATORS
Jitka Bulantova
Programme Manager, ECIC National
Coordinator
JA Czech Republic
Gorm Reedtz
Teacher
YE Denmark
Vera Petkanchin
Programme Manager, ECIC National
Coordinator
JA Bulgaria
Hans Stevens
Programme Manager, ECIC National
Coordinator
VLAJO Belgium
Gabriela Zidkova
Operations Manager
JA-YE Europe

GUIDELINES FOR COMPETITION
Working Language: English
International Teams: 5 - 6 students per team. Teams will be set up by random draw. You will be in
international teams and there will be only one person per country and per team. The team
members therefore have not met each other before and have to adapt fast in order to work best
together as a team. Team changes are not allowed. On May 25th at 13.00 you will receive the
name and list of your team. You will be working in this team during the entire event.
Teambuilding and Creativity Exercises: in order to get to know each other and to facilitate
efficient teamwork, we will organize ice-breaking activities and creativity exercises in the beginning
of the event from 13.00 – 15.00.
The Challenge: Ulrike Haug and Judith Schrempf from HP will Unveil the Challenge at 15:00.
Advisory Session: Experts from HP, CSR Europe, JA Worldwide and Eurochambres will be at your
disposal for an advisory session on their specific area of expertise from 17:00 until 18:00.
Concept Paper: a form for the Concept Paper will be handed to each team. You then have to work
on this form accordingly until the deadline to hand it in for evaluation on Wednesday, May 26th
at 10 AM.
Handing in your Concept Paper: by 10 AM on May 26 th you have to hand in your business plan
(concept paper and the power-point presentation of your solution and one powerpoint slide
with introduction of your team) saved on memory sticks.
Presentations of the solutions: presentations start at 11:00 on May 26 th . All presentations must
be made in English. Each group will have to present their solution in front of the jury. Each team
will be given 3 minutes to convince the jury about their solution. The time limit must be strictly
adhered to.
There are no rules as to content of the presentations and no restrictions on the use of technology.
However, the presentation must be

“live” (no use of video for example). Technical equipment (microphones, beamer, laptop, etc.) will
be available as well as a professional sound system. The teams are allowed to request help from an
official JA-YE staff member handling the visual aids from a PC or likewise.
After the 3-minute presentations, you will need to answer 1 or 2 questions from the jury. Each team
will then have max. 2 minutes to answer the questions. Directly thereafter the Jury will select 5
teams to perform in the Final. The finalists (5 teams) will be announced at the Final Awards
Ceremony at 14.00. Every team needs to be prepared to perform again in front of the Jury and a
bigger audience.
How the teams will be evaluated: your solution will be judged on the following basis:
- The idea should be innovative
- The business plan should be achievable and realistic
- Teamwork
After the winner’s ceremony there will be photo opportunities, so please follow the lead of JA-YE
Europe team.
Competition Awards
o Winner
o 1st runner up
o 2nd runner up

LOGISTICS INFORMATION
HOTEL BEDFORD
135-137 Rue du Midi
B-1000 Brussels
www.hotelbedford.be
Tel: +32 2 507 00 00 +32 2 507 00 00
Fax: +32 2 507 00 10
Mail: info@hotelbedford.be
Students are accommodated in double rooms, teachers/chaperones in single rooms.
Hotel accommodation has been booked for your team from the night of Tuesday - May 25th until Thursday -
May 27th incl. breakfast on May 27th. The cost of any incidental items (e.g. telephone calls, additional drinks
etc.) will be at your own expense. We recommend that you do not use telephones provided in hotel rooms
(except in an emergency) as charges for these are generally high. We also ask that you do not charge
anything to your hotel room during your stay, and that you make sure that you settle any bills incurred
(excluding room rate & designated meals) when you check out.
Information for chaperones/teachers: there will be NO special programme for teachers/chaperons (such as
trainings or workshops) during the competition. As observers you are invited to join the students
during both days of competition.
DRESS CODE:
The dress code for May 25th - Tuesday - is casual, on Wednesday May 26th during the team presentations,
finals and award ceremony we recommend formal business attire.
MEALS
Meals and drinks
All meals (from Tuesday May 25th - lunch until May 27th Friday breakfast will be provided.
The Dinner on May 26th will be at the Café de Bruxelles (Grote Markt 12 - Grand Plaza, Brussels)
Alcohol policy: Absolutely no abuse of alcohol or drugs will be tolerated.
Insurance:
Each country is responsible for ensuring that its JA-YE participants are fully insured (TRAVEL and MEDICAL
INSURANCE) for their participation in the Social Innovation Camp 2010.

TRANSPORTATION TO THE AIRPORT
Hotel Bedford to Brussels Intl. Airport
By Taxi: the price for a taxi shuttle from the Bedford hotel to Brussels Intl. Airport is appr 40-45 EUR.
By Train (from Gare du Midi/Brussels Midi):
• one-way ticket costs 5,1 EUR
• Distance from hotel Bedford to the
Gare du Midi is appr. 1,3 km (15
minutes walk) or you can take a taxi
and the price would be app. 10-12 EUR
Hotel Bedford to Charleroi Brussels Airport
There are direct buses from Gare du Midi (train station) to Charleroi Airport Brussels. Duration of the journey
is app. 60 minutes and one-way ticket costs 13 EUR (return ticket 22 EUR).
The buses leave every 30 minutes. From Hotel Bedford to Gare du Midi to the hotel (please see the map).

LIST OF PARTICIPANTS
STUDENTS
Daan Pape Belgium FL Simone Colombo Italy
Iris Gantois Belgium FL Johan Odden Norway
Iza Bonami Belgium FL Kristine Kulsvehagen Norway
Jana Christiaensen Belgium FL Ola Holst Aaslund Norway
Nathalie Van Sande Belgium FL Stine Rønes Norway
Ivaylo Kirilov Bulgaria Tove Mari Jøstad Stubsveen Norway
Margarita Stoycheva Bulgaria Herbert Marcolino Portugal
Silvia Ivanova Bulgaria Joao Emanuel Pinto Carneiro Portugal
Stoyan Iliev Bulgaria Miguel Francisco de Sa Ferreira Portugal
Ventsislav Stoev Bulgaria Patricia Jorge Ferreira Cerejo Portugal
Daniel Hoffman Czech republic Tiago Oliveira Portugal
Kristyna Cechakova Czech republic Andreea Larisa Puscasu Romania
Libor Stuchlík Czech republic Andreea Nina Dumitru Romania
Lukas Gottvald Czech republic Arina-Andreea Critescu Romania
Marketa Alanova Czech republic Bogdan-Alexandru Cotorceanu Romania
Debbie Holck Pape Nicolaisen Denmark Nicoleta Stanescu Romania
Mathias Tholstrup Hansen Denmark Evgeniya Alekseeva Russia
René Fugleberg Schoeler Denmark Tatyana Almazova Russia
Rikke Vinther Denmark Jaroslav Leitmann Slovakia
Joosep-Lemmi Kalle Estonia Juraj Masar Slovakia
Minna Sillamaa Estonia Linda Dosekova Slovakia
Sergei Vladimirov Estonia Natalia Dobiasova Slovakia
Stella Leemet Estonia Veronika Janovcova Slovakia
Taavi Podzuks Estonia Carlos Cambronero Spain
Elitsa Chervenkovska Greece Leyla Tovar Spain
Galin Simeonov Greece Manuel Rios Spain
Fabio Latino Italy Ayberk Buyuk Turkey
Marica Rizzo Italy Sevda Turker Turkey
Niccolo Sala Italy Ugurcan Unuvar Turkey
Paolo Rizzi Italy Yasemin Yilmar Turkey
Silvia Di Mauro Italy Zeynep Guler Ili Turkey
TEACHERS / CHAPERONES
Hans Stevens Belgium FL Trond Grøtting Norway
Vera Petkanchin Bulgaria Trude Katrin Jørgensen Norway
Jitka Bulantova Czech republic Joana Pinto Dias Portugal
Gorm Reedtz Denmark Alina Floriana Alexiu Romania
Greta Kingola Estonia Nadezda Bykova Russia
Aikaterini Kalaitzi Greece Peter Kalcevsky Slovakia
Aphrodite Agalou Greece Reyes Carrion Spain
Anna Linda Leandri Italy Hatice Tugsavul Turkey
Caroline Jenner
Diana Filip
Gabriela Zidkova
Kristina Velkovska
Ruw Jayasuriya
Claudio Cavallari
Sebastian Carfora
Grischka Martinetti
JA-YE EUROPE - ORGANIZING TEAM
CEO JA-YE Europe
Vice President Marketing and Development
Operations Manager
Project Development Coordinator
Executive Assistant
photographer
photographer
video