S T A Y I N G A H E A D O F T H E G A M E - Singapore Press Holdings
S T A Y I N G A H E A D O F T H E G A M E - Singapore Press Holdings
S T A Y I N G A H E A D O F T H E G A M E - Singapore Press Holdings
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OPERATIONAL DATA (CONT’D)<br />
OPERATIONAL DATA (CONT’D)<br />
Advertising Expediture by Media ( $million )<br />
6,000<br />
SPH Newspapers Gross Readership Trends (’000)<br />
5,000<br />
9.6%<br />
6.0%<br />
4,000<br />
3,000<br />
4.7%<br />
32.5%<br />
2,000<br />
13.3%<br />
1,000<br />
0<br />
1994 1995* 1996 1997 1998 1999 2000 2001 2002 2003 2004<br />
4.1%<br />
Year<br />
29.7%<br />
2,000<br />
1,800<br />
SPH Newspapers Gross Readership Trends (’000)<br />
FY2004<br />
Total adspend: S$1,973<br />
SPH Newspapers<br />
Today<br />
Mediacorp TV<br />
SPH Mediaworks TV<br />
1,600<br />
Periodicals<br />
1,400<br />
1,200<br />
1,000<br />
4.5%<br />
8.6%<br />
5.8%<br />
35.7%<br />
Radio<br />
Others (Cinema, Busbacks/<br />
Taxi-Tops and Posters)<br />
800<br />
14.6%<br />
600<br />
400<br />
26.8%<br />
3.9%<br />
200<br />
0<br />
1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004<br />
Year<br />
English Chinese Malay/Tamil<br />
Note: TV includes bonus airtime, where discounts can range from 65% to 80%.<br />
Source: The Nielsen Media Research’s 2004 Media Index Survey.<br />
FY2003<br />
Total adspend: S$1,723<br />
46<br />
47
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