Part II: Keeping in Touch and on Time: Gmail, Talk, and ... - Developers

Chapter 19
Ten More Google Apps for Your
Bus<strong>in</strong>ess, Group, or Organization
In This Chapter
� Call<strong>in</strong>g Google’s phone directory
� Explor<strong>in</strong>g AdWords <strong>and</strong> AdSense
� Us<strong>in</strong>g apps to keep up with the world
� Search<strong>in</strong>g for products
� Explor<strong>in</strong>g the world with Google Maps
� Translat<strong>in</strong>g pages from one language to another
We know that Google Apps is go<strong>in</strong>g to make your organization more efficient,
streaml<strong>in</strong>ed, <strong>and</strong> hip. And just because you’re us<strong>in</strong>g the four
basic Google Apps (Gmail, Calendar, Talk, <strong>and</strong> Docs) doesn’t mean you have
to stop there. After all, you can f<strong>in</strong>d numerous other free Google Apps <strong>and</strong>
services that can help make your life easier.
So, before we send you off to get your work done, we want to take a moment
to tell you about some of our favorite Google products. We can’t list them all
<strong>in</strong> this chapter, <strong>and</strong> Google is add<strong>in</strong>g new ones all the time. For a complete
list, go to www.google.com/options — <strong>and</strong> if you’re extra adventurous,
see what’s bubbl<strong>in</strong>g <strong>in</strong> Google Labs at www.google.com/labs.
In no particular order of importance, we present our favorite other Google Apps.
1-800-GOOG-411
This app has noth<strong>in</strong>g to do with the Internet — at least, not directly. Google
offers free phone directory assistance for local bus<strong>in</strong>esses. Call this number
(1-800-GOOG-411), <strong>and</strong> Google not only lists the most relevant bus<strong>in</strong>esses
that you are look<strong>in</strong>g for, but sends you an SMS text message with the list<strong>in</strong>g
you want <strong>and</strong> connects you to the company you choose for free. You’ll be