An Overview - Sport New Zealand

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14 4 . The Sport and Recreation Sector - Broadly Defined Over 8 out of 10 overseas visitors walked or trekked during their stay in New Zealand Companies benefit from New Zealand’s strong sporting profile – clothing exporters, for example, capitalise on this to sell their products worldwide The sport and recreation sector can be defined more broadly than the 17 industries considered in the previous section. First, the study found that in the 2006 Census 45.7 per cent of people employed in sport and recreation occupations were employed outside the 17 sport and recreation industries. Second, previous studies had emphasised the importance of central government spending on sport and recreation education in schools. Third, local councils spend millions of dollars constructing new sport and recreation facilities. Fourth, consideration must also be given to the market value of the substantial contributions made by volunteers in the sport and recreation sector. This section explains how these four contributions were valued. Even including these four components doesn’t tell the whole story. As the full report explains, other economic activities could be included if the relevant data were available. To give some important examples, sports broadcasting, merchandising to spectators and supporters, international tourism involving sport and recreation activities, and the associated money spent on accommodation and hospitality all contribute to the economy. The contribution of the wider employment sector The study identified 42 occupations in the 2006 Census that could be classified as sport and recreation employment, grouped into five headings as shown in Figure 4. There were 25,251 people employed in these occupations. Nearly 11,000 people were coaches, instructors, guides or teachers, either in sports (7,170 people) or recreation activities (3,738 people). Another 4,872 people were involved in sport and recreation administration and care of facilities. There were just over 1,000 professional sportspersons and officials.
THE VALUE OF SPORT 15 Figure 4 Employment in sport and recreation occupations, 2006 Sportspersons & Officials 1,077 Sports Coaches & Instructors 7,170 Recreation Guides & Teachers 3,738 Administration & Facilities Sport & Recreation Support 4,872 8,394 Almost 50,000 people work in the sport and recreation sector 0 2,500 5,000 7,500 10,000 11,000 people are coaches or instructors Source: Statistics New Zealand, Census 2006 data. The study found that, in total, almost 50,000 people were employed in sport and recreation industries and occupations. Figure 5 shows how this number is derived. Nearly 5,000 people are sports administrators Figure 5 Total employment in the sport and recreation sector, 2006 36,831 total 25,251 total Sport and Recreation Industries 23,112 13,719 11,532 Sport and Recreation Occupations Total employment in the sector = 48,363 Source: Statistics New Zealand, Census 2006 data. The diagram shows the overlap between the categories, with 13,719 people employed in sport and recreation occupations that are in sport and recreation industries. Another 23,112 people were employed in sport and recreation industries in more general occupations (e.g. accountants and receptionists) and 11,532 people outside these industries were employed in sport and recreation occupations.
Page 1 and 2: The Economic and Social Value of Sp
Page 3 and 4: THE VALUE OF SPORT 1 Foreword I am
Page 5 and 6: THE VALUE OF SPORT 3 Tables Table 1
Page 7 and 8: THE VALUE OF SPORT 5 Sport and recr
Page 9 and 10: THE VALUE OF SPORT 7 The importance
Page 11 and 12: THE VALUE OF SPORT 9 2. Valuing Spo
Page 13 and 14: THE VALUE OF SPORT 11 The total val
Page 15: THE VALUE OF SPORT 13 Using the dat
Page 19 and 20: THE VALUE OF SPORT 17 The contribut
Page 21 and 22: THE VALUE OF SPORT 19 5. Social Ben
Page 23 and 24: THE VALUE OF SPORT 21 Calculating p
Page 25 and 26: THE VALUE OF SPORT 23 6. Conclusion
Page 27 and 28: THE VALUE OF SPORT 25 Appendix: Key
Page 29 and 30: THE VALUE OF SPORT 27 Chapter 5: Pr
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An Overview - Sport New Zealand

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