An Overview - Sport New Zealand

THE VALUE OF SPORT
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Chapter 5: Providers of Sport and
Recreation Infrastructure
• The contribution of the sport and recreation sector (broadly
defined) to GDP in 2008/09 is estimated to have been $4.5 billion, or
2.4 per cent.
• The contribution of sport and recreation to GDP including
volunteered services in 2008/09 is estimated to have been $5.2
billion, or 2.8 per cent.
• Just over five per cent of the topics in The New Zealand Curriculum for
schools clearly involve sport and recreation education.
• 35 per cent of secondary school teachers were recorded as being
involved with school sport in 2010.
• Central government’s spending on sport and recreation in the 2009/10
fiscal year was budgeted to be $483.1 million.
• Local government fixed assets for sport and recreation in the 2008/09
financial year are estimated to have been valued at $7.0 billion.
• Statistics New Zealand recorded 14,910 sports non-profit institutions as
at October 2005, only 9.3 per cent of which employed any paid staff.
Chapter 6: Promotion of Sport and
Recreation to Spectators and Supporters
• Rugby, netball and tennis television broadcast programmes all had an
average daily reach of around 200,000 people in 2009/10.
• A recent survey suggests that one in 10 New Zealanders attend a
sporting event in a week, with rugby union being the most popular
spectator sport.
• Another survey estimated that New Zealanders buy almost 2 million
tickets for sports events at an average price of $31 per ticket.
• As one example, Westpac Stadium in Wellington hosted 32 sports
events involving a total of 482,901 spectators in the 2009/10 financial
year; independent analysis estimates that it has provided on average an
economic benefit of $48.4 million and 673 full-time equivalent jobs to
the Wellington region.
• 85 per cent of international visitors whose main purpose was holiday/
vacation in 2009 said they had gone walking and trekking during their
visit; 47 per cent said their visit had included boating.
• A Covec study by Vuletich and Trent (2009) identified 664 sports and
recreation events in Auckland in 2008, involving an estimated 1,492,000
people.
• New Zealand’s international profile as a great place for sport and
recreation is explicitly used by fashion clothing export enterprises to
market their products.