Ministry of Agriculture Department of Agriculture & Cooperation ...

5. Production and transmission of regional programmes has commenced from 2 nd May, 2005
and that of the National Programme through CPC of Doordarshan from 16 th May, 2005. The total
approved outlay for this component is Rs. 110.36 crore.
B. All India Radio Programmes:-
1. Till now, All India Radio has been using the existing MW and SW network for broadcasting
agriculture-based programmes. The emerging technology is in the form of FM transmission. This
has the capacity to provide high quality output and also deliver local content in the area of its range.
As the infrastructure for the FM transmission is widely available with the All India Radio, the localityspecific
agricultural programme can reach to farmers in rural area in their local language/ dialect
through FM Radio transmission by the Stations covering rural areas without much capital cost.
2. At present, 96 FM stations of All India Radio are catering to the rural areas. The scheme
envisages that all 96 FM transmitters will produce separate locality-specific programmes for the
farming community. Under Revised Scheme w.e.f 1 st April, 2005, the Kisanvani programmes from
96 Rural Area FM Stations are being broadcast for half an hour duration daily, 6 days a week, with
each station producing a separate programme, half fresh and half from the stock. The approved
outlay for this component is Rs. 59.38 crore.
C. Monitoring and Support Activities: -
1. An outlay of Rs. 29.5 crore under the scheme has been provided to be utilized, as needed,
for action research, concurrent feedback, training, capacity building, travel cost, handholding,
professional services, publicity, monitoring, impact evaluation etc.
2. The component for action research has been included for conducting research on an ongoing
basis to determine the information and knowledge requirements of the farming community so
as to provide inputs for programme production. A component has been provided for impact
assessment to determine the effect of the scheme on farm level practices and farmer incomes. To
meet the requirement of trained human resource, which is needed in the operation of the channels,
ac component for training has also been provided. To spread awareness about the availability of
this channel, a component for advertising in the print and electronic media has also been provided
for.
D. Monitoring Committees: -
1. The success of the scheme depends considerably on the extent the programme is relevant
to the selected audience. A three-tier system has, therefore, been set up for content monitoring. A