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Babyboomers in the Netherlands: What the statistics say - Cbs

Babyboomers in the Netherlands: What the statistics say - Cbs

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Youth profile<br />

The researchers of <strong>the</strong> Ne<strong>the</strong>rlands Foundation for<br />

Statistics also profiled moped buyers, compar<strong>in</strong>g <strong>the</strong>m<br />

to camera buyers. Roughly speak<strong>in</strong>g, <strong>the</strong> difference<br />

between <strong>the</strong> two groups is <strong>the</strong> difference between<br />

lower and higher educated, poor and rich, and nonpermissive<br />

and permissive youths. The former group<br />

had lower levels of education, were more often<br />

unemployed, had less money to spend, more often<br />

went shopp<strong>in</strong>g with <strong>the</strong>ir mo<strong>the</strong>rs, but did spend more<br />

time on sports (water sports, football), hung around<br />

<strong>the</strong> streets more and went danc<strong>in</strong>g more often. Young<br />

people who bought cameras had more money, were<br />

more likely to read a lot, do puzzles, t<strong>in</strong>ker with radios,<br />

bicycles etc., use a lot of aftershave, deodorant and hair<br />

water, and went to snack bars more often.<br />

Moped buyers perhaps best reflected <strong>the</strong> spirit of <strong>the</strong><br />

1960s, and were <strong>the</strong> most permissive: <strong>the</strong>y had fewer<br />

problems accept<strong>in</strong>g m<strong>in</strong>iskirts and <strong>the</strong> way <strong>the</strong> media<br />

portrayed <strong>the</strong> sexual issues of <strong>the</strong> time and were less<br />

often irritated by television commercials. Just over<br />

55 percent of <strong>the</strong>m – along with 70 percent of camera<br />

buyers – had difficulty accept<strong>in</strong>g <strong>the</strong> behaviour of <strong>the</strong><br />

provos.<br />

Op<strong>in</strong>ions of 16–23 year-olds, 1967<br />

Objected to:<br />

Television<br />

commercials<br />

Advertisements<br />

<strong>in</strong> newspapers<br />

and magaz<strong>in</strong>es<br />

M<strong>in</strong>iskirts<br />

How <strong>the</strong> media<br />

reported sexuality<br />

Behaviour of provos<br />

0<br />

10<br />

20<br />

30<br />

40<br />

50<br />

60<br />

70<br />

80<br />

%<br />

Moped buyers<br />

Camera buyers<br />

Baby boomers 19

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