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Designing for emotions has always been part of the design tradition. Designers know<br />
that people’s emotions play a role in how they perceive and make use of a design.<br />
They also know that a particular design has the power to influence an individual’s<br />
emotions—that it can make people feel something strongly and then act.<br />
So in designing your material, ask first what you want learners to feel<br />
while they’re taking the course. Do you want them to feel<br />
accomplished after finishing every section? Or perhaps confident that<br />
they can complete the whole course?<br />
Make sure your design generate these emotions. You can use<br />
emotionally-charged images but be careful not to overdo them. Or<br />
you can tell stories that evoke relevant memories.<br />
“Emotionally charged events persist much longer in our memories and are recalled with<br />
greater accuracy than neutral memories.” John Medina– Brain Rules<br />
www.shiftelearning.com
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