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April 23, 2012<br />
wingspan.lccc.wy.edu<br />
a&e<br />
<strong>Wingspan</strong> 29<br />
Orchestra brings value to community<br />
Companies seek presence of arts to provide quality of life<br />
Cheyenne<br />
Symphony is a<br />
form of cultural<br />
influence.<br />
By Jennifer<br />
Stogsdill<br />
A&E Writer<br />
With the<br />
presence<br />
of a weak<br />
economy, sometimes<br />
it is hard to determine<br />
if entertainment in a<br />
society is necessarily<br />
needed for a<br />
community.<br />
In Cheyenne, one<br />
of the entertainment<br />
options is the<br />
Cheyenne Symphony<br />
Orchestra, which can<br />
be seen as an affordable<br />
form of cultural<br />
entertainment.<br />
For the first time<br />
in four years though,<br />
the season subscriptions<br />
and ticket prices<br />
have been increased<br />
for the Cheyenne<br />
Symphony Orchestra.<br />
Kim E. Lovett, executive<br />
director of the<br />
Cheyenne Symphony<br />
Orchestra, explained<br />
although the organization<br />
tries to keep<br />
ticket prices low and<br />
affordable, a 2–2.5<br />
percent increase in<br />
expenses has made it<br />
necessary to increase<br />
prices.<br />
Now, all single<br />
tickets are $25 for<br />
students. But for adult<br />
single tickets, price<br />
varies according to<br />
seat placement. At<br />
the Cheyenne Civic<br />
Center, for orchestra<br />
seating the price is<br />
$90; for low section<br />
seating, $65,<br />
for center balcony<br />
seating, $47.50, and<br />
for outside balcony<br />
seating, $30.<br />
Lovett also said<br />
the performers for<br />
the orchestra are<br />
paid on a contract<br />
based on what the<br />
performer does in the<br />
orchestra and where<br />
he/she sits. Yet Lovett<br />
added about<br />
one-third of the<br />
performers’ salary<br />
is covered by ticket<br />
prices.<br />
Lovett then<br />
explained the number<br />
of people attending<br />
the concerts varies<br />
from concert to<br />
concert. “We can seat<br />
up to 1,495 people,”<br />
Lovett explained of<br />
the Cheyenne Civic<br />
Center venue. About<br />
1,100-1,200 people<br />
subscribe to a season<br />
pass to the symphony,<br />
and then single<br />
tickets are sold<br />
beyond the<br />
subscriptions.<br />
“We’ve had sold<br />
out shows before,” she<br />
said. “It just<br />
depends on<br />
individual tastes as to<br />
whether that person<br />
wants to attend or<br />
not.” Lovett added<br />
although she doesn’t<br />
know the exact<br />
reasons people<br />
choose to come, she<br />
said the economy,<br />
personal taste and<br />
conflict with other<br />
events are contributing<br />
factors. Also, the<br />
number of subscriptions<br />
depends on<br />
monetary ability.<br />
Lovett said that<br />
sometimes continuing<br />
subscribers<br />
cannot afford a<br />
season subscription<br />
for whatever the<br />
reason.<br />
Lovett then said<br />
usually the expenses<br />
for the orchestra are<br />
equal to the<br />
“... you can’t put dollar<br />
figures on the cultural<br />
satisfaction of entertainment.”<br />
Richard O’Gara<br />
Founder and director of the Wyoming<br />
Center for Business & Economic Analysis<br />
revenue. Because the<br />
Cheyenne Symphony<br />
Orchestra is a<br />
nonprofit<br />
organization, the<br />
revenue comes from<br />
sponsors (usually a<br />
few corporations<br />
support the orchestra)<br />
and ticket sales.<br />
But because that is<br />
the way the orchestra<br />
makes revenue,<br />
according to Richard<br />
O’Gara, who conducted<br />
a study on the<br />
economic impact of<br />
nonprofit cultural<br />
institutions (which<br />
includes the<br />
Cheyenne Symphony<br />
Orchestra) in 1999,<br />
the Cheyenne<br />
Symphony Orchestra<br />
really doesn’t really<br />
economically help<br />
Cheyenne because<br />
“the symphony uses<br />
dollars that already<br />
exist in the local<br />
economy and doesn’t<br />
really generate new<br />
dollars.”<br />
But Lovett<br />
explained in a<br />
roundabout way, the<br />
orchestra does help<br />
the community.<br />
“Corporations like<br />
to base their businesses<br />
in a community<br />
where the arts<br />
are present because<br />
things like an<br />
orchestra benefit the<br />
quality of life in the<br />
community, and<br />
corporations like to<br />
see that for their<br />
employees.”<br />
O’Gara explained<br />
the organizations with<br />
the most impact in a<br />
community are based<br />
on the number of<br />
full-time jobs they<br />
create. O’Gara doesn’t<br />
know for sure that<br />
many full-time jobs<br />
are created through<br />
the Cheyenne<br />
Symphony Orchestra<br />
currently, but his<br />
guess is not many.<br />
He also explained<br />
part-time jobs carry<br />
less of an economic<br />
impact on the community.<br />
O’Gara, a retired<br />
Laramie County<br />
Community College<br />
economics instructor,<br />
said because most<br />
jobs in the symphony<br />
are part time-jobs, his<br />
“guess is that half of<br />
another job is created<br />
from one job in the<br />
symphony.”<br />
O’Gara also<br />
explained economic<br />
impact depends on<br />
whether the symphony<br />
hires people<br />
who live in Cheyenne<br />
as opposed to a<br />
musician from<br />
outside the city or<br />
state because that<br />
affects spending in<br />
Cheyenne or<br />
elsewhere, which<br />
doesn’t benefit the<br />
local community.<br />
“Our biggest<br />
economic impact<br />
comes from money<br />
outside of the<br />
community,” he said.<br />
“On the other<br />
hand, though,”<br />
O’Gara added, “you<br />
can’t put dollar<br />
figures on the cultural<br />
satisfaction of<br />
entertainment.<br />
Entertainment might<br />
not help economically,<br />
but it helps with<br />
the way of life. You<br />
can’t exactly measure<br />
that, but it is present.”<br />
The Cheyenne<br />
Symphony Orchestra<br />
will present Baroque<br />
in the Barn at the<br />
Wyoming Hereford<br />
Ranch Sale Barn on<br />
May 17 at 6:30 p.m.<br />
The night will feature<br />
a chuckwagon-style<br />
beef dinner and some<br />
of the finest Baroque<br />
music performed by<br />
a chamber orchestra<br />
of players from the<br />
symphony.<br />
Single tickets<br />
for the Cheyenne<br />
Symphony Orchestra<br />
may be purchased by<br />
ordering the<br />
tickets through http//<br />
cheyennesymphony.<br />
org/ or calling the<br />
Cheyenne Symphony<br />
Orchestra<br />
office at 307-778-<br />
8561.<br />
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