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4 THE STANDARD STYLE / WOMAN / FASHION<br />

August 3 to 9 2014<br />

Recycled trend<br />

“Every day is a fashion show and the world<br />

is the runway” – Coco Chanel<br />

In Trend: Denim, White Denim jeans, Metallics, Platform Sandals<br />

Shamiso Catherine Ruzvidzo<br />

Patterned Kimono’s are Back<br />

If you aren’t part of the fashion world, its very<br />

easy to get lost in all the trend talk that happens<br />

in the fast paced world of fashion. You<br />

may often hear people say are you “on trend”<br />

or are you shopping for a trend. People always<br />

ask me what trends are and how they affect<br />

them. A trend is a popular style that is often determined<br />

through seasons and forecasted years<br />

in advance. They indicate the direction in which<br />

fashion is moving and act as a guide for fashion<br />

houses world over. Textile experts work years<br />

in advance to determine the guidelines of each<br />

upcoming season, identifying and anticipating<br />

styles.<br />

Trend forecasting gives designers style direction<br />

and shapes collections. One minute you can<br />

dressed in the hottest look and the next you are<br />

deemed out of date. Forecasting can be predicted<br />

up to two years in advance or more.<br />

BUY LOCAL Try Zimbabwean Brand Tanya Nefertari for patterned fashion.<br />

Some of the most popoular trends at the moment<br />

are metallics, white denim jeans, denim,<br />

patterned prints and platform sandals. Trends<br />

tend to recycle every couple of years, often coming<br />

back with a new style and modern cut. You<br />

may recognise some of these current trends, as<br />

they have similar styles and looks from what we<br />

were wearing during the 90s.<br />

Are trends followed in Zimbabwe? They are not<br />

followed as obsessively as they are followed<br />

overseas. However they do come and go locally,<br />

or often come and stay. Like the colour blocking<br />

trend from three years ago that seems to have<br />

become an attached trend for Zimbabweans.<br />

Platform Sandals Bright Pastal Prints Metallics

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