September - Stylist and Salon Newspapers

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Lack of Salon Compliance Could Prove Devastating to Industry Blue Highways Jerry Tyler As I travel the blue highways of our industry, I am often confronted with some rather bizarre misconceptions. These myths are passed around as truth like potato salad at the company picnic. Myth Number One: The concept that there are two different sets of health and safety standards, one to be followed during beauty school, and a different set out in the salon world. During school, we learn about the state board world of salon and professional compliance. When we receive our licenses and enter the salon workforce, we sometimes wind up with a different viewpoint as to health and safety standards. Truth: The truth is that our success is based on our guests’ confidence. They must be assured that every facet of our service is the best that can be offered, no matter what the price point. When it comes to the standards of artistry and technical mastery, there are never enough days in the month for us to work on improving our skills. However, when it comes to client protection, do we give them the same level of care and concern? In the world of psychology, these areas are referred to as hygienic. (Hygienic: a system of principles for promoting health). The client does not come to the salon to check to see if the change room is clean, the combs in the barbercide are completely submerged or the licenses of the salon professionals are valid and current; they expect it. They expect a clean brush, free of the last client’s hair from her blow dry. They do not go to the salon because of these dynamics, but they will leave if these expectations are not met. One industry leader offered a great template to gage the true value of any business. Go to the bathroom. Whether they do or do not provide a hygienic environment there will usually be an accurate indicator of how they run every facet of their business. As the former State Board President of California, home to the largest license population in the US, I can just imagine the overall impact salon compliance or the lack thereof could have on our client base. With close to half a million licensees, over 40,000 licensed Standards were in place and they were not followed. Who paid for that? We all did. establishments and close to 300 beauty and barber schools, the potential for devastating consequences is huge. We refer to consumer protection, and who is that consumer? It is our client. I have seen some real crimes of fashion when it comes to a bad hair day; we all have. However, no one has ever been placed on high dose antibiotics for over a year due to bad hair. In one outbreak of micro bacteria due to below standard disinfection of foot spas, over 200 people were infected. Standards were in place and they were not followed. Who paid for that? We all did. The confidence in the integrity of our profession was dealt a serious blow, one that will take years to recover from. After all, a pedicure is not worth dying for. Many salon and spa owners understand the real world impact a clean and safe environment can have on the bottom line. Yet, they feel they cannot get their staff to buy into the concept. I have heard this repeatedly in disciplinary review cases. To these owners, I offer what I call the “one minute miracle.” At some predetermined time, have the salon coordinator or assistant manager go to each working station and stylist and whisper these simple words, “State Board is in the neighborhood.” Miraculously, missing licenses go from the trunk of a car to the stylist’s station, brushes become hair free and clean and you can actually see through the barbercide. Amazingly, Board rules and regulations appear framed on display for clients to see at the front of the salon, bottles become properly labeled and dirty towels disappear. A clean and compliant salon in only minutes, now that is what I call a “one minute miracle.” In the end, the reason we regulate establishments and licensees is to assure our clients that we are maintaining a standard that will guarantee their safety. In addition, we must provide an environment that reflects the same high regard for their well-being as we do for the quality of services we provide to them. After all, they deserve the highest quality in every facet of their services, and for those services to be rendered in a clean and protected environment. Jerry Tyler’s column Blue Highways is his “Road Less Traveled” perspective on the solutions and challenges facing the beauty industry. Jerry Tyler has been a stylist since 1975 serving as the former artistic director for Vidal Sassoon Academy and currently as Director of Education for Carlton Hair salons. He is also a licensed cosmetology instructor and has served as President of the California State Board of Barbering and Cosmetology. I’m going back CE CLASS SCHEDULE “Spa In A Box“ 8 hr. CE Class Saturday, October 2 9 am - 5 pm Location: Drury Hotel and Suites Columbus Convention Center to Premiere Show 1 hr. CE Classes Sunday and Monday October 3-4 Result Oriented Skin Care That’s safe and simply works! Call to reserve class reservations and for Novitá Clinicals product information: 888.738.0701 www.novitaclinicals.com | SEPTEMBER 2010 | OHIO STYLIST & SALON
Clean Up Your Act in the Salon Retail Matters Steve Sleeper An old adage goes, “You have one chance to make a good first impression.” This holds true in the beauty business. When a potential client walks into your salon for the first time, their first impression is the lynchpin on whether or not they become a loyal customer. Would you rather them see a floor strewn with hair, sloppy stylists and messy workstations, or a salon that sparkles with professional-looking stylists? Not only is a dirty salon a hazard to acquiring new clients, it is a hazard to the retention of your current clients. Put Your Salon’s Best Face Forward Your salon’s appearance is the very first thing a client sees. If you have faded or peeling paint, give everything a fresh coat. A color theme running throughout the salon is very appealing and eye pleasing. Keep your fixtures updated and working; if something is broken, have it fixed immediately. Make sure the salon is well lit and bright. Consider featuring local artists each month to keep your salon’s art fresh and unique. Dress to the Nines and Act Like a Ten A good-looking stylist is a successful stylist. No, it is not about pre-conceived notions of physical beauty; it is about overall appearance. A client who sees a stylist in sloppy, ill-fitting clothing, last night’s makeup and ratty hair is not going to feel comfortable entrusting the stylist with their own appearance, and why should they? A clean, polished stylist is essential while lending credibility to your salon. Stylists do not have to wear a ball gown and tiara, but make it a policy that clothes are clean, hair has been washed and styled, and makeup is fresh. If your stylists wear aprons, make sure they are clean and absent of stains. Hold your stylists accountable for putting their best foot forward when it comes to customer service. Make it a policy that, if they are running late, they must call to let the salon know so it can alert any waiting clients. If they are running over with an appointment and have another client waiting, they must make it a point to let their next client know what’s going on and that they will be with them shortly. Instill in them that communication and individual attention go a long way in making a client feel like they are valued. No Hair, Anywhere Make sure the floors are swept after every hair cut. Piles of hair all over the floor are considered, well, gross to clients and can be a slipping hazard if walked on. Make sure all areas of the salon are well swept at the end of the day to capture stray hair and dirt, including back rooms, bathrooms, under workstations and even by the front desk. Get rid of the hair on all hair tools and disinfect them after each use, no exceptions. Rinse out the sink after each shampoo, preventing clogs and contributing to a neaterlooking salon. Do the Laundry There is almost nothing more horrifying to a client than having a stylist use a used towel on their hair or wrap a cape around their neck that has a previous client’s hair all over it (yes, salons like that do exist). Keep up with the laundry and make sure your salon always has clean towels and capes for clients. Do the Dishes Your salon’s color bowls and bottles should be cleaned immediately after each use. If they pile up around the sink, there is potential for a spill, which just leads to another mess to be cleaned up. If you offer clients complimentary beverages while they wait, make sure the cups, mugs, carafes and coffee pots are thoroughly cleaned after every use. Yes, you may feel like Cinderella, but there is quite a bit of surface area in the salon that must be wiped down daily. Doing this at the end of the day only takes a few minutes and will save you lots of extra work later down the road. Wipe down the workstations and make sure they are free of hair, styling product residue and dye. Give mirrors and windows a good scrubbing and make sure they are splatter-free. Wipe down products and display areas; it is hard to entice clients to buy bottles of dust-covered shampoo. Keep Supplies Neat and Tidy This is especially important for salons that value efficiency. Not only that, but disaster could strike if things are out of place (for example, haircolor in the wrong spot). Make it a policy to keep styling carts tidy and well stocked so stylists don’t have to spend time rooting around for a bobby pin or a piece of foil. Make sure you keep inventory and are mindful of what is in stock and what is running low. Always order more of something before you run out completely. With a little hard work and an eye for detail, salon owners and their stylists can ensure that, when it comes to clients, they are making the right first impression with a squeaky-clean salon and professional employees. Steve Sleeper is the Executive Director of the Professional Beauty Association (PBA), which is made up of salons and spas, distributors and manufacturers dedicated to improving their individual businesses and the industry as a whole. For information, visit www.probeauty.org or call 1-800-468-2274. READ IT! SAVE IT! PRINT IT! NOW AVAILABLE ONLINE! View this article and more at www.stylistnewspapers.com Now distributing Roffler Products throughout Ohio! We also distribute these national salon and spa products plus many others! PRORITUALS w w w . u n i q u e c h o i c e 4 u . c o m 1 - 8 8 8 - 2 6 6 - 2 2 0 5 * Some restrictions may apply. Call and ask about our great Roffler offers*! Free Shipping Same-day Shipping Special “New Door” Roffler Deals Monthly Promotions OHIO STYLIST & SALON | SEPTEMBER 2010 |
Page 2 and 3: a curly revolution the road to CURL
Page 4 and 5: In this issue... 3 8 9 Beauty Busin
Page 6 and 7: CEU LIVE Live classes by profession
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September - Stylist and Salon Newspapers

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