PG Brochure - Ozone

OZONE TECHNOLOGICAL
SYSTEMS
Technology is the future, there is no doubt. But what
is the difference between technology and gimmicks?
The answer is marketing.
We spend more of our time testing and designing
wings than we do marketing them. We just prefer it
that way.
The hard truth is that the most important features in a
wing are invisible. Sail tension, for instance, has a massive
effect on performance and handling at every point
of your glider’s flight range. But you can’t touch it with
your fingers, or point to it in a photo. The amount of internal
construction (and thus weight) affects everything
from launching to incident recovery. And the amount
of lines on your wing is crucial to drag and glide performance.
We won’t be inventing marketing schemes
to push our breakthroughs in any of these categories,
but we think that you’ll feel them in the wing. Call us
simple, but we like it that way.
That being said, even Black Sheep sometimes want
to join in the fun that the rest of the flock is having,
and since everyone else has names for their gimmicks
we’ve decided to add some of our own:
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The Ozone FUN System:
It’s a novel concept, and we’re proud to have
been the first to develop it. The FUN system has
two main ingredients: You, and your Wing. This
system allows you to explore and experience the
planet, and we recommend that you use it as
frequently as possible. The FUN system will help
you to remember that pleasure should always be
the motive! We fly because it’s FUN.
Black Sheep Technology: It’s not BS, it’s BST.
For some, technology is a gimmick*. For us, gimmicks are for laughs,
and we take technology seriously. Some try to hide their gimmicks by
giving them technical sounding acronyms**, and now we’ve decided to
use some acronyms because the boss asked why we didn’t have any!
What sets us apart from our competition is a distinct lack of gimmicks.
We realize that. But we’re fine with being different - it’s been that way
from the beginning and we prefer it that way. In fact, 10 years ago in
1998, Ozone was founded with Black Sheep Technology. If you want
more tech details, check our designer’s notes.
The BH / LBH Systems:
Now it’s time to get serious. Seriously. Not that we weren’t serious before.
But check this out: A few years ago we invented the Butthole, and
we’re really proud of it. We use our Buttholes a lot, and we think it’s an
exceedingly useful piece of technology that no one should be without.
And now we’ve taken it to a whole new level with the release of the Leaky
Butthole. This new piece of technology allows you to leave your Butthole
open to drain sand when dune soaring, or to allow debris to clear from
your wing automatically while in flight. It’s just another piece of hardcore
technology from your friends at Ozone.
* Gimmick; to equip or embellish with unnecessary features, especially in order to increase saleability, acceptance, etc. ** Acronym; a word formed from the initial letters or groups of letters of words in a set phrase or series of words, as in BS from Bull Shit.