Boxoffice-August.06.1955
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DRIVE-IN<br />
THEATRES<br />
A NAUTICAL TOUCH TO DRiVE-IN NEAR OCEAr<br />
OWNER: Walter Reade Theatres ARCHITECT: Leon M. Emhorn<br />
URIVE-rN<br />
iH WAiJ£RRLu)E Theatre<br />
HU" L'WOSBYV WRCE "KELLY<br />
•<br />
I » "THE COUNTRY GIRL<br />
f'Bsi "PERILOUS JOURNEY"<br />
A pylon resembling a lighthouse adds an interesting touch to the design of the attraction board at the new Absecon Dri*e-ln<br />
Theatre in Absecon, N. J. The lighthouse is symbolic of the seashore resort area, and there is a revolving light at the top<br />
,SS«1<br />
Illuminated Lighthouse Pylon Dominates Attraction Board<br />
I HE 1,000-CAR Absecon Drlve-In<br />
Theatre, newest of the eight outdoor theatres<br />
in the Walter Reade circuit was officially<br />
opened June 11. Located in Absecon.<br />
N. J., it Is just two miles from Atlantic City.<br />
A lighthouse pylon and attraction board,<br />
Inspired by the nautical atmosphere of<br />
Each of the twin boxoffices can service<br />
two lanes of cars, and each contains office<br />
space behind the cashier posts; one used<br />
by the manager for an office, and the<br />
other is used as a storeroom. Both box-<br />
offices are finished in attractive Califo<br />
nia Redwood, and are amply lit by cluste<br />
of baby spots. The boxoffices are situat*}<br />
approximately 200 yards from the hlglf<br />
way. The ticket -taker's booth Is about nl<br />
yards behind the boxoffices and Just prli<br />
to the point where cars turn off to enU<br />
the ramps.<br />
the Atlantic City seashore resort area, is<br />
a feature of the Absecon. The board utilizes<br />
19-inch-hlgh wood letters, and the light<br />
at the top of the pylon revolves similar to<br />
a lighthouse. The same type of design<br />
was al.so used at Atlantic Drlve-In, the<br />
other Walter Reade outdoor theatre serving<br />
the other .side of Atlantic City's area.<br />
There are lights behind "Ab.secon Drlve-<br />
In," and lights above and below the three<br />
panels of the attraction titles.<br />
I20m80FOOT<br />
screen<br />
One of the large.sl curved .screens In the<br />
east serves the theatre. It measures 120<br />
feet In width and l.s approximately 80 feet<br />
high. The tower Is of wood frame construction<br />
set In concrete, and Is covered with<br />
Mnsonlte.<br />
tfMzs^mJ<br />
A pickup trucit which normally carts m»nhandise,<br />
runs errands and pushes stalled cars, does double<br />
duty OS an advertising vehicle lor the Absecon<br />
and Atlantic Drive In theatres, both Walter Reade<br />
properties The frames ore usually used to plug<br />
picturtt rather than institutional copy as shown here.<br />
Is<br />
PLAYGROUND BEHIND CONCESSIONS<br />
A free kiddie playground at the Ab.seeoi<br />
placed in a different location than tha<br />
In other Walter Reade theatres where tl'<br />
play area Is in front of the screen. Th)<br />
one was placed at the rear of the bulldln<br />
housing the R*'freshery and projeetio<br />
bootli In the Ix-lief that the central Ux-i<br />
tlon might be more convenient for pntroi<br />
and would al.so keep them near tlie foe!<br />
counters.<br />
A mechanical merry-go-round, swing<br />
slldi'.s and a self-propelled merry-go-roiir<br />
are among the play e