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Annual Review - The TaxPayers' Alliance

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Broadsheet newspapers<br />

Comment articles<br />

Measuring Success<br />

12/13<br />

We measure our success in column inches and the<br />

numbers speak for themselves. In the last twelve<br />

months we set our sights on a tough target,<br />

achieving 600 quality mentions a month in the<br />

printed media. We’ve exceeded that on many<br />

occasions, with many reports hitting the front pages.<br />

Press<br />

Total number of Media Hits Jul ‘10 to Jul ‘11<br />

<strong>The</strong> Daily Telegraph was with us at the forefront<br />

of our campaign against wasteful spending on<br />

government credit cards and charge cards<br />

When you look at our performance alongside other<br />

well-established think tanks and pressure groups<br />

we outperform all of them and our media coverage<br />

is more comparable to a brand like Friends of<br />

the Earth.<br />

Comparative Print Media Statistics Jul ‘10 to Jul ‘11

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