Annual Review - The TaxPayers' Alliance

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BROADCAST Radio and TV Television is a highly trusted and impartial medium and over the years we have carefully built up a range of close contacts inside the industry. We’re close to 4 Millbank, the base for Westminster's political broadcasters, so we have great relationships with the BBC, ITV and Sky News. Matthew Sinclair is interviewed for The One Show It’s not just news; we also work with producers and researchers on longer programmes and documentaries. For example, Inside Out South West covered our non-jobs report. We work with national and local radio stations too. According to the latest RAJAR (Radio Joint Audience Research) industry report, 91.6 per cent of the UK population now tune in to radio every week, making it a powerful medium for communicating our ideas. Over the last twelve months we’ve set our sights on new programmes in radio and television. We've also reached new audiences by targeting more chatty, lifestyle programmes such as Daybreak, Vanessa and The Alan Titchmarsh Show. Emma Boon in a live TV debate with Transport Secretary, Philip Hammond
Measuring Success 14/15 We never forget that our core target audience – politicians – are avid viewers of the main national news programmes, Sky News and the BBC News Channel, and programmes like Today and Newsnight. We work hard to appear on these shows, so that we can directly speak to the people who run the country. Broadcast Broadcast hits since Jul ‘10 to Jul ‘11 These figures show just how much impact we have when we feature on television and radio. Approximate average audience figures BBC Radio 4 10,854,000 BBC Radio 5 Live 6,542,000 Classic FM 5,735,000 BBC News at Ten 5,000,000 BBC News channel 3,735,000 talkSPORT 3,212,000 Sky News channel 2,387,000 ITV News at Ten 1,700,000 Newsnight 700,000 TPA staff often give analysis on breaking news
Page 1 and 2: TaxPayers' Alliance Changing policy
Page 3 and 4: 2/3 Research papers are released to
Page 5 and 6: 4/5 Phase 3 - Sustained Campaigning
Page 7 and 8: Case study: NOtoAV 6/7 The NOtoAV r
Page 9 and 10: Corporation Tax Corporation Tax isn
Page 11 and 12: Let Them Eat Carbon Author: Matthew
Page 13: Broadsheet newspapers Comment artic
Page 17 and 18: Measuring Success 16/17 The time we
Page 19 and 20: Measuring Success 18/19 Matthew Sin
Page 21 and 22: Simon Richards, Director of the Fre
Page 23 and 24: Measuring Success 22/23 Our Grassro
Page 25 and 26: Phase 1 Solid Research Phase 2 Stra
Page 27 and 28: 30th HS2 capacity analysis report l
Page 29 and 30: 28/29 RESEARCH John O’Connell Res
Page 31 and 32: How you can get involved 30/31 1. B

Annual Review - The TaxPayers' Alliance

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