Brand Guidelines

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iconography book donations aquariums volunteerism history book charity fundraising volunteerism (active) scholarships knitted items membership social events christmas bc hydro power pioneers • <strong>Brand</strong> guidelines 22
photography We’ve all heard that a picture is worth a thousand words — but you need well-executed, carefully selected pictures to express the message you want to convey. Nothing dulls a story more than fuzzy photos and muddy colours. That’s why high quality, professional imagery is a cornerstone of the Power Pioneers brand. It conveys fun, camaraderie and team spirit without being stuffy or over-posed — the photos are authentic, in-the-moment and dazzlingly clear and bright. That’s what tells our story: the laugh lines around someone’s eyes, the affectionate gesture between two people, and the pride and purpose that come through in every smile. bc hydro power pioneers • <strong>Brand</strong> guidelines 23
Page 1 and 2: Brand Guidelines april 2014
Page 3 and 4: Signature | PRIMARY The signature i
Page 5 and 6: Signature | our tagline do. give. c
Page 7 and 8: Signature | USAGE We want our logo
Page 9 and 10: colour palette Colour increases bra
Page 11 and 12: typography | MAIN FF DIN © 1990 Al
Page 13 and 14: typography | WEBSAFE arial © 1982
Page 15 and 16: anded applications | LETTERHEAD Pri
Page 17 and 18: anded applications | CERTIFICATE Pr
Page 19 and 20: advertising | POSTER Printing speci
Page 21 and 22: advertising | TRI-FOLD BROCHURE Pri
Page 23: iconography This set of fun and att

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