Brand Guidelines
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Signature | PLACEMENT<br />
When placing the signature on photographs or<br />
backgrounds please ensure that the area is not too busy.<br />
If the background is dark, you must use the reverse<br />
version of the signature. The most appropriate areas<br />
for placement are a solid printed colour or a simple<br />
photographic background. Please also ensure that you<br />
have adequate clearspace around your logo (see page 4)<br />
and never rotate the logo on its side.<br />
Incorrect amount of white space.<br />
Correct amount of white space.<br />
Do not put the logo inside a shape.<br />
Do not place the logo on top of<br />
a background that is overly complex.<br />
It interferes with the legibility of the logo.<br />
Do not place the logo on top of<br />
a background that has low contrast to the<br />
logo colour. To check the contrast of two<br />
colours, print it out in greyscale.<br />
Use the reverse version of the logo on<br />
dark backgrounds.<br />
bc hydro power pioneers • <strong>Brand</strong> guidelines<br />
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