Brand Guidelines
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Signature | SECONDARY<br />
The secondary signature will give you further flexibility<br />
to work within most applications. It can be used<br />
when there is limited vertical space (e.g. the header<br />
in this document).<br />
As with the primary signature, there are three colour<br />
variations (with and without tagline). Each of these<br />
variations is available as AI (AdobeIllustrator),<br />
EPS vector and JPEG files.<br />
Colour<br />
For use against a white background in colour<br />
applications (including four-colour process,<br />
spot colour, and on-screen).<br />
colour<br />
alternate versions<br />
PANTONE 339<br />
C80 M0 Y66 K0<br />
R0 G179 B131<br />
Hex #00b383<br />
100% black<br />
For use against a white background<br />
in limited-colour applications.<br />
100% black<br />
reverse (white)<br />
For use against colourful, dark or busy backgrounds<br />
in both full and limited-colour applications. Our preferred<br />
background colour is our Power Pioneer Green.<br />
Reverse (white)<br />
bc hydro power pioneers • <strong>Brand</strong> guidelines<br />
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