Brand Guidelines

colour palette
Colour increases brand recognition by up to 80% by
attracting attention, increasing emotional engagement
primary colour
secondary colours
and extending retention. A specific colour palette has been
carefully chosen for use in all Power Pioneers marketing
and communications materials. Please familiarize yourself
with the colour system and incorporate it into your
Pantone 432 C
Pantone 430 C
Pantone 5503 C
Pantone 326 C
documents as specified on this page.
C63 M52 Y47 K19
C5 M0 Y0 K45
C80 M0 Y66 K0
C87 M0 Y30 K0
Primary colour
The core colour of the Power Pioneers brand should be
Pantone 339 C
R97 G102 B107
Hex #61666b
R148 G156 B161
Hex #949ca1
R0 G179 B131
Hex #00b383
R0 G178 B179
Hex #00b2bd
used as a background colour and as display text.
C80 M0 Y66 K0
R0 G179 B131
Secondary colours
Hex #00b383
These colours should be used to support the primary
colour, but the primary colour should remain dominant.
Pantone 389 C
Pantone 404 C
Pantone 143 C
C20 M0 Y85 K0
C0 M8 Y22 K56
C9 M37 Y100 K0
Accent colours
R213 G224 B78
R136 G126 B111
R231 G165 B28
Used to highlight important information, and only to be
Hex #D5E04E
Hex #887e6f
Hex #e7a51c
used sparingly. In any given design, only one accent colour
should be used with the primary colour to keep the primary
colour dominant. The use of too many accent colours will
ACCENT colours
dilute the power of the primary colour.
Pantone 389 C » For highlighting content on a dark
highlight
highlight
background, i.e. Pantone 339 C.
Pantone 389 C » For highlighting content on a light
Pantone 389 C
Pantone Warm Red C
background, i.e. white.
C20 M0 Y85 K0
C80 M0 Y66 K0
R213 G224 B78
R0 G179 B131
Hex #D5E04E
Hex #00b383
bc hydro power pioneers • Brand guidelines
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