Brand Guidelines
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Signature | USAGE<br />
We want our logo to be consistent and<br />
recognizable wherever it appears. Be sure to<br />
always use approved artwork and avoid these<br />
typical mistakes when using the logo.<br />
It can be tempting to alter to the logo in<br />
order to make the logo fit or coordinate<br />
better with the document you are creating.<br />
Please remember that is it imperative that<br />
Do not rotate<br />
Do not stretch or condense<br />
Do not change colours<br />
the logo always look the same — the colours<br />
and font of your document should coordinate<br />
with the logo, not vice-versa. Be especially<br />
careful when importing the logo into<br />
programs like MS Word or Excel, which can<br />
distort the logo shape. Always use the lower<br />
right corner of the picture box to change the<br />
size of the logo.<br />
Do not change typeface<br />
Do not scale elements individually<br />
Make sure logo is displayed entirely<br />
Do not colour background of logo<br />
Do not add a border around the logo<br />
Do not remove elements<br />
bc hydro power pioneers • <strong>Brand</strong> guidelines<br />
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