The economic impact of the 2011 Formula 1 ... - Tourism Victoria

4.4.3 Reason of the visit
For the purposes of this economic impact assessment of the Grand Prix, all CAMS officials
and other accredited persons that visited Victoria from interstate or overseas were
considered to have specifically come for the event. This is based on our assumption that
such participants would not normally have travelled to Victoria had the Grand Prix not been
staged. This is a reasonable assumption given the training required to be an official at an
event such as the Grand Prix, and the fact that other accredited persons such suppliers and
contractors are usually travelling for their livelihood.
4.4.4 Accompanying persons
The results from the internet based survey data of CAMS officials indicates that on average
each interstate CAMS official interviewed had a total of 0.04 accompanying people with
them that visited Victoria because of the event (but who did not actually attend the event).
International CAMS officials did not have any accompanying people with them that visited
Victoria because of the event (but who did not actually attend the event) 13 . This data has
been applied over the entire population of the CAMS officials. For the purposes of simplicity
accompanying persons were not applied to other accredited persons.
4.4.5 Length of stay
For CAMS officials at the Grand Prix, the survey results indicate the following:
►
Interstate officials stayed on average 6.3 nights; and
► Overseas officials stayed on average 9.6 nights 14 .
This data has been applied over the entire population of the CAMS officials and other
accredited persons.
4.4.6 Expenditures of interstate and overseas CAMS officials and other
accredited persons
Interstate and overseas CAMS officials that visited Victoria for the Grand Prix were asked a
set of questions to determine how much they spent during their stay:
►
►
At the Grand Prix (that is, with the AGPC); and
On goods and services outside of the Grand Prix.
The reasoning for this methodology is explained in section 4.2.7.
The average per trip expenditure of CAMS officials in Victoria for the Grand Prix is
illustrated in Table 26. The expenditure has been categorised into industry groups (enabled
by the design of the questionnaire). The figures in Table 26 take into account the amount
of people the expenditure covers (as determined from the internet based surveys). They
have also been reduced to take into account the AGPC receiving revenue from a share of
food and beverage and merchandise sales at the Grand Prix (that will be considered in the
analysis of the AGPC’s revenue and expenditure). This data has been applied over the
entire population of the CAMS officials and other accredited persons.
13
Based on the responses of 87 interstate CAMS officials (a representative sample) and 11 international CAMS
officials (a non representative sample).
14
Based on the responses of 101 interstate CAMS officials (a representative sample) and 14 international CAMS
officials (a non representative sample).
Tourism Victoria
The economic impact of the 2011 Formula 1 Australian Grand Prix Ernst & Young ÷ 32