The economic impact of the 2011 Formula 1 ... - Tourism Victoria

4.5.3 Reason of the visit
For the purposes of this economic impact assessment of the Grand Prix, all event
participants that visited Victoria from interstate or overseas were considered to have
specifically come for the event. This is based on our assumption that such participants
would not normally have travelled to Victoria were the Grand Prix not been staged. This is a
reasonable assumption given the skills and equipment required to be a participant at an
event such as the Grand Prix.
4.5.4 Accompanying persons
Accompanying persons data was not sought from the survey of the F1 or V8 Supercars
teams. Therefore given the short term nature of the visits of the professional motor sport
teams, we have assumed that F1 and V8 Supercars participants did not have accompanying
people with them that visited Victoria because of the event (but who did not actually attend
the event). It is assumed that this behaviour would be similar for accompanying persons
with support event participants.
4.5.5 Length of stay
The length of stay of interstate and international event participants at the Grand Prix was as
follows:
Table 30: Length of stay of event participants
Item F1 participants V8 Supercars participants Support event participants
Interstate n/a 5.4 days 7.1 days
Overseas 7.1 days n/a 10.0 days
Source: Length of stay of F1 participants based on the surveys of F1teams. Length of stay of v8 Supercars
participants based on the surveys of v8 Supercars teams. Length of stay of support event participants based on
proxies sourced from the survey of CAMS officials (refer to section 4.4.5).
4.5.6 Expenditures of interstate and overseas event participants
Representatives of F1 and V8 Supercars teams were asked to estimate the daily personal
expenditure of their team members. Given accommodation and meals for team members
were funded by the F1 and V8 Supercars teams, it has been assumed that all personal
expenditure of these participants was in the retail sector (as opposed to any split between
Accommodation/cafes/ restaurants, Transport, and Retail).
The average daily expenditure of support event participants was based on proxies sourced
from the survey of CAMS officials (refer to section 4.4.6).
The average daily expenditure of interstate and international event participants at the
Grand Prix was as follows:
Table 31: Average daily expenditure per event participant for visit to Victoria for the Grand Prix
F1 V8 Supercars Support events
Item Overseas Interstate Interstate Overseas
Accomm, Cafés, Restaurants $0 $0 $112 $86
Transport $0 $0 $16 $34
Retail $81 $57 $12 $12
Total $81 $57 $140 $132
Source: F1 and V8 Supercars: teams surveys. Support events: proxies from surveys of CAMS officials (refer to
section 4.4.6).
Tourism Victoria
The economic impact of the 2011 Formula 1 Australian Grand Prix Ernst & Young ÷ 36