Sunset Advisory Commission Staff Report: Texas Parks and Wildlife ...

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Communications Division Organizational Chart Hunter and Boater Education News and Information Marketing and Web Services Creative Services Director Texas Parks and Wildlife Magazine Media Productions Urban Outdoor Program outreach efforts are also supported by an in-house creative services branch that produces the agency’s publication, design, print, copy, and photography services. The overall structure of this Division’s workforce is shown in the Communications Division Organizational Chart. Hunter and Boater Education State law requires any hunter born after September 1, 1971 to complete a course in safe and responsible hunting. Statute also requires Texans between the ages of 13 and 17 to complete boatersafety education before piloting a boat in public waters. To fulfill these requirements, TPWD trains and certifies instructors to provide hunter and boater education. TPWD-trained instructors, or TPWD employees, provide classes statewide. In fiscal year 2007, TPWD certified 255 hunter education instructors and 33,589 Texans who completed the hunter education course. That same year, TPWD certified 74 boater education instructors and 8,228 students who completed boater education. The Department also provides hunter and boater education outreach through programs such as its Archery in Schools Program and Nobody’s Waterproof Campaign. ••• TPWD has published the Texas Parks and Wildlife Magazine since 1942 – now with a monthly circulation of 156,000. Texas Parks and Wildlife Magazine Since 1942, TPWD has published the Texas Parks and Wildlife Magazine to encourage, educate, and motivate Texans to use and enjoy the outdoors. The Department publishes the magazine monthly and in fiscal year 2007 had an average monthly circulation of 156,000. The magazine brings in more than 60 percent of its budget through advertising and subscription fee revenue. News and Information The Department produces many different public information and communication products, including news releases and a radio series to keep Texans informed of TPWD activities and encourage use of the outdoors. The daily radio series, Passport to Texas, airs on more than 100 stations across the state and is heard by an average audience of 750,000. Media Productions To educate and encourage Texans to use the outdoors and TPWD facilities, the Department produces a weekly televisions series, video news reports, and special video projects and documentaries. The weekly television series, Texas Parks and Wildlife, are half-hour programs that air on 13 Public Broadcasting System (PBS) stations and an additional 36 cable stations across Texas, with an average of 200,000 viewers a week. In addition to this regular series, TPWD produces an hour-long documentary for PBS on water issues every other year. Finally, each month, TPWD produces four video news reports, consisting of a current conservation message, a month that air on 23 stations across the state, reaching about 700,000 people per week. Texas Parks and Wildlife Department Sunset Staff Report 68 Agency Information November 2008
Marketing and Web Services The Department promotes awareness for all TPWD programs and services through advertising and media campaigns, promotions, guides, and publications. The textbox, Nature Tourism, gives an example of TPWD’s marketing efforts to promote statewide nature tourism. Nature Tourism TPWD initiatives to promote nature tourism in Texas include the following. Hunt Texas Online Connection – Matches hunters with private landowners willing to lease their property. Life’s Better Outside Online Directory – A searchable database of outdoor recreation statewide, including bird watching, camping, fishing, biking, horseback riding, hiking, and wildlife viewing. Texas Paddling Trails Program – Partners with communities to increase public water access through 14 paddling trails. Great Texas Wildlife Trails – Promotes wildlife viewing sites on private and public land through eight trails. Great Texas Birding Classic – Raises funds for habitat conservation and restoration through an annual bird watching tournament. To assist in developing marketing and advertising strategies,TPWD performs consumer research through constituent surveys and focus groups, and analyzes this information to target marketing efforts. TPWD also maintains nine websites, listed in the textbox, TPWD Websites. The Department’s main agency website averages more than 1 million visits each month. ••• TPWD’s website averages more than 1 million visitors each month. TPWD Websites www.tpwd.state.tx.us www.lifesbetteroutside.org www.wildnet.tpwd.state.tx.us www.worldbirdingcenter.org www.tpwmagazine.com www.ticktexas.org www.passporttotexas.org www.texasthestateofwater.org www.conservationplate.org www.lonestarlegacy.org Urban Outdoor Program The Communications Division implements many of TPWD’s more than 40 outreach programs to educate, encourage, and promote conservation and recreation. Many of these outreach programs focus on exposing Texas’ increasingly urban population to the skills and opportunities to enjoy the outdoors, as shown in the table on the following page, Urban Outdoor Programs. Sunset Staff Report Texas Parks and Wildlife Department November 2008 Agency Information 69
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SUNSET ADVISORY COMMISSION STAFF RE
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TEXAS PARKS AND WILDLIFE DEPARTMENT
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SUMMARY •• •
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Staff could not fully assess one ke
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Direct TPWD to increase its use of
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Issue 1 Texas Parks and Wildlife Ca
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Paths of Introduction Invasive spec
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The Legislature has also required T
Page 17 and 18:
In compiling the list of approved a
Page 19 and 20:
Issue 2 TPWD Cannot Fully Assess th
Page 21 and 22:
TPWD Resource Protection Reviews Ex
Page 23 and 24:
Recommendations Change in Statute 2
Page 25 and 26: Issue 3 TPWD’s Internal Affairs F
Page 27 and 28: 150 state park law enforcement offi
Page 29 and 30: to the Executive Commissioner, TYC
Page 31 and 32: 1 Daniel L. Schofield, S.J.D.,“En
Page 33 and 34: Issue 4 Improve Enforcement of Texa
Page 35 and 36: Requiring game wardens to take non-
Page 37 and 38: The IWVC compact also provides more
Page 39 and 40: Issue 5 Streamline Boat and Boat Tr
Page 41 and 42: TAC offices to provide boat registr
Page 43 and 44: Issue 6 The Department is Well Posi
Page 45 and 46: the urban and youth population to i
Page 47 and 48: Recommendations Change in Statute 6
Page 49 and 50: Issue 7 Texas Has a Continuing Need
Page 51 and 52: and purchases of equipment. In fact
Page 53 and 54: and water resources; and establish
Page 55 and 56: 1 2 3 Daniel Clifton, “The Greate
Page 57 and 58: ACROSS-THE-BOARD RECOMMENDATIONS
Page 59 and 60: 52 Texas Parks and Wildlife Departm
Page 61 and 62: Agency Information Agency at a Glan
Page 63 and 64: 1963 Merging the park and wildlife
Page 65 and 66: TPWD Field Locations S S Funding Re
Page 67 and 68: Federal Agency National Oceanic and
Page 69 and 70: The agency assigns a staff of eight
Page 71 and 72: Wildlife Classifications Game - Sta
Page 73 and 74: TPWD manages 51 wildlife management
Page 75: Infrastructure TPWD’s Infrastruct
Page 79 and 80: Coordination of Fisheries and Wildl
Page 81 and 82: APPENDICES •• •
Page 83 and 84: Appendix A Texas House Bill 1 Rider
Page 85 and 86: Appendix A Requirement Implementati
Page 87 and 88: Texas Parks and Wildlife Department
Page 89 and 90: Appendix B Percent Technical Africa
Page 93 and 94: Appendix C Building Construction 10
Page 97 and 98: Appendix D Texas State Parks and Wi
Page 99 and 100: Appendix E Local Park Grants Small
Page 101 and 102: Appendix E Local Park Grants Recrea
Page 103 and 104: Appendix E CV Local Park Grants Boa
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