Queensland Ecotourism Plan 2003-2008 - Tourism Queensland
Queensland Ecotourism Plan 2003-2008 - Tourism Queensland
Queensland Ecotourism Plan 2003-2008 - Tourism Queensland
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
Key Objective Five: Research<br />
Key Objective Five recognises the need to have a clear research agenda relating to the planning,<br />
development, management and marketing of ecotourism in <strong>Queensland</strong>. Research Actions will focus<br />
on the environmental, economic, social and cultural aspects of ecotourism industry development as<br />
well as gathering market intelligence and a timely understanding of trends that may assist forward<br />
planning for ecotourism.<br />
Action Responsibility Time frame<br />
44. Ensure ecotourism research outcomes are relevant and TQ, CRCs, Universities, 0-5 years<br />
have practical application for industry.<br />
<strong>Ecotourism</strong> industry, EA<br />
45. Support research into the ecological, cultural and social TQ, EPA/QPWS, 0-5 years<br />
aspects of ecotourism to improve planning, monitoring WTMA, GBRMPA,<br />
and decision-making.<br />
<strong>Ecotourism</strong> industry<br />
46. Undertake detailed market research on the TQ, CRCs, Universities, 0-2 years<br />
segmentation of international ecotourism markets. <strong>Ecotourism</strong> industry<br />
47. Develop a comprehensive understanding of domestic TQ, CRCs, Universities, 0-2 years<br />
ecotourist market segmentation.<br />
<strong>Ecotourism</strong> industry<br />
48. Monitor the propensity of different market segments to TQ, CRCs, <strong>Ecotourism</strong> 0-5 years<br />
participate in ecotourism activities.<br />
industry, Universities<br />
49. Improve product development and marketing through <strong>Ecotourism</strong> industry, 0-5 years<br />
access to better market intelligence.<br />
TQ, CRCs, EA<br />
50. Refine and re-evaluate methods to effectively measure TQ, CRCs, Universities 2-5 years<br />
the economic value/ contribution of ecotourism at<br />
regional and State levels and for land use planning.<br />
27<br />
51. Assess community attitudes towards ecotourism and TQ, <strong>Ecotourism</strong> 2-5 years<br />
monitor the social impact of ecotourism.<br />
industry, CRCs, Local<br />
Gov., Universities<br />
52. Analyse implications of environmental, demographic, TQ, CRCs, Universities 2-5 years<br />
social and technological trends for <strong>Queensland</strong>’s<br />
ecotourism industry.<br />
53. Assess the projected growth of ecotourism in TQ, QPWS, GBRMPA 0-2 years<br />
<strong>Queensland</strong> and analyse the implications for protected<br />
areas and other ecotourism destinations.<br />
54. Ensure research findings are appropriately disseminated CRCs, Universities, 0-5 years<br />
to the ecotourism industry, government and the<br />
TQ<br />
community.