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Queensland Ecotourism Plan 2003-2008 - Tourism Queensland

Queensland Ecotourism Plan 2003-2008 - Tourism Queensland

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Key Objective Five: Research<br />

Key Objective Five recognises the need to have a clear research agenda relating to the planning,<br />

development, management and marketing of ecotourism in <strong>Queensland</strong>. Research Actions will focus<br />

on the environmental, economic, social and cultural aspects of ecotourism industry development as<br />

well as gathering market intelligence and a timely understanding of trends that may assist forward<br />

planning for ecotourism.<br />

Action Responsibility Time frame<br />

44. Ensure ecotourism research outcomes are relevant and TQ, CRCs, Universities, 0-5 years<br />

have practical application for industry.<br />

<strong>Ecotourism</strong> industry, EA<br />

45. Support research into the ecological, cultural and social TQ, EPA/QPWS, 0-5 years<br />

aspects of ecotourism to improve planning, monitoring WTMA, GBRMPA,<br />

and decision-making.<br />

<strong>Ecotourism</strong> industry<br />

46. Undertake detailed market research on the TQ, CRCs, Universities, 0-2 years<br />

segmentation of international ecotourism markets. <strong>Ecotourism</strong> industry<br />

47. Develop a comprehensive understanding of domestic TQ, CRCs, Universities, 0-2 years<br />

ecotourist market segmentation.<br />

<strong>Ecotourism</strong> industry<br />

48. Monitor the propensity of different market segments to TQ, CRCs, <strong>Ecotourism</strong> 0-5 years<br />

participate in ecotourism activities.<br />

industry, Universities<br />

49. Improve product development and marketing through <strong>Ecotourism</strong> industry, 0-5 years<br />

access to better market intelligence.<br />

TQ, CRCs, EA<br />

50. Refine and re-evaluate methods to effectively measure TQ, CRCs, Universities 2-5 years<br />

the economic value/ contribution of ecotourism at<br />

regional and State levels and for land use planning.<br />

27<br />

51. Assess community attitudes towards ecotourism and TQ, <strong>Ecotourism</strong> 2-5 years<br />

monitor the social impact of ecotourism.<br />

industry, CRCs, Local<br />

Gov., Universities<br />

52. Analyse implications of environmental, demographic, TQ, CRCs, Universities 2-5 years<br />

social and technological trends for <strong>Queensland</strong>’s<br />

ecotourism industry.<br />

53. Assess the projected growth of ecotourism in TQ, QPWS, GBRMPA 0-2 years<br />

<strong>Queensland</strong> and analyse the implications for protected<br />

areas and other ecotourism destinations.<br />

54. Ensure research findings are appropriately disseminated CRCs, Universities, 0-5 years<br />

to the ecotourism industry, government and the<br />

TQ<br />

community.

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