Wembley Local Area Plan - City of Stirling

community engagement
community engagement
STEP ONE
COMMUNITY SURVEY
STEP TWO
COMMUNITY FORUMS
The aim of each project is to work with the
local community in developing a long-term
strategic plan for each local area. Community
consultation and collaborative planning forms
a foundation of each local area plan, and as
such, a community engagement program is
undertaken at the start of each project, prior
to the local area plan being prepared.
The community engagement programme
for the Wembley Downs - Herdsman -
Churchlands - Woodlands - Wembley Local
Area commenced with a community survey
of residents in the Local Area. The survey
sought to reliably measure the values, attitudes
and priorities of residents across a range of
topics and issues relevant to the development of
a local area plan. In this sense it is not used to gain
answers or solutions to specific problems or proposals,
nor is it considered a voting process on certain issues. Rather,
the survey results serve as a starting point for more in depth
deliberation, through community forums, and detailed analysis
and planning, through the preparation of a local area plan.
level that the results are no more than 5% different to the results
that would have been received if the entire population were
surveyed.
The preparation of this Local Area Plan has also involved analysis
of a wide variety of documents, plans and policies that affect the
area, the City of Stirling and the Perth metropolitan region.
The resulting plan thus integrates strategic planning documents
and existing direction of the City of Stirling with community
aspirations. Another integral aspect of preparing this plan
was working with the City’s Business Units and other relevant
stakeholders to discuss local issues, opportunities and community
priorities to develop widely supported and achievable outcomes
for the Wembley Downs - Herdsman - Churchlands - Woodlands
- Wembley Local Area.
The major components of the consultation phase included community surveys and two community forums held at the Wembley
Downs Tennis Club and the Herdsman Environmental Centre in March 2011.
The information gathered from these events was then collated and analysed for incorporation into this plan (the key results are
presented later).
In addition to the information gathered from community input, considerable research on the Local Area
was also conducted to provide information both to the community and for this plan.
The preparation of this Local Area Plan has also involved analysis of a wide variety of documents, plans
and policies that affect the area, the City of Stirling and the Perth metropolitan region.
The resulting plan thus integrates strategic planning documents and existing direction of the City of Stirling
with community aspirations.
In order for the findings of the survey to be considered valid and
reliable, there was a need to ensure that it reached an adequate
volume and range of people within the community and within
particular precincts.
The Wembley Downs - Herdsman - Churchlands - Woodlands
- Wembley Local Area community consists of approximately
14,000 residents, covering a full range of ages and backgrounds,
as well as property owners and a range of community groups.
A ‘cold-mail’ questionnaire methodology was utilised initially with
4,000 surveys posted to a random selection of residents and
property owners within the study area. This random selection
ensured that a sufficient volume and diversity of residents were
contacted, in order for the results to adequately represent the
views and values of the community.
A total of 807 completed surveys were received. This provides a
reliability of +/-5 at 95% - meaning that there is a 95% confidence
City of Stirling
Wembley Downs - Herdsman - Churchlands - Woodlands - Wembley Local Area Plan
March 2013
10 11
City of Stirling
Wembley Downs - Herdsman - Churchlands - Woodlands - Wembley Local Area Plan
March 2013