Wembley Local Area Plan - City of Stirling

economic development
economic development
many of the current issues facing the centre, including parking,
by adding a significant amount of bays.
Connectivity of local centres
One interesting issue that was presented to the City during the
consultation program was the connectivity of the local centres.
This issue is also discussed at length within the Movement
and Transport section of this plan. The improved connectivity
mostly extends to the expansion and improvement of public
transport and pedestrian/cycle paths within the Local Area. The
improvement of such infrastructure, however, also increases the
connectivity of the community at large and the facilities provided
within the Local Area, creating a benefit to the economic future
of the Local Area.
The City assists in the connectivity of each local centre as well
as their ongoing sustainability. Whilst competition is encouraged
between centres, the use and function of each centre is carefully
considered.
There are various ways in which this competitiveness is balanced
by the City. Perhaps the most substantial is the introduction
of permitted residential uses in non-residential zoned land
(excluding mixed business). A redevelopment of a local centre
with a residential component may provide the required returns
for the landowner and assist in supporting the commercial uses
at the site, without having to increase retail floor space to recoup
revenue from the redevelopment.
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Outcomes to Achieve
To continue to implement the Local Centres Improvement
Program, including the progression of discussions
with landowners of Flynn Street shopping centre of
redevelopment concepts.
To identify local centres of priority on the key opportunities
map.
The identification of a 200m development buffer around
these centres.
To utilise local centres for more community based events
and activities.
To utilise support for small businesses establishing in
the area from the Small Business Centre Stirling, the
provider of small business advice and training in the
City.
The City investigates an amendment to procurement
policy that local businesses receive additional weighting
when being considered to undertake work for the City.
This Local Area is unique because it is located on the south
western border of the City. Weekly shopping needs are likely
serviced outside the City’s boundaries at the Floreat Forum. The
City is committed to providing an efficient movement network for
residents within the City, but with the absence of a district centre
within this Local Area residents are encouraged to utilise those of
neighbouring Local Areas.
As already mentioned, the daily shopping needs of residents are
serviced by The Wembley Downs Shopping Centre, Flynn Street
and Woodlands Village. These three local centres are considered
to adequately and equally service the Local Area with respect to
daily shopping needs, but their proximity to one another presents
some challenges with respect to connectivity, especially by foot.
Whilst connectivity by foot between the centres is limited, the
benefit is each centre, in its current location and size, does little
to undermine the other centres.
Participants at the workshops also expressed the increasing
relevance of home-based businesses within the community and
the more dynamic role the workforce was taking (such as the
mixture of part-time work and the increasing number of people
working from home). Approximately 25 per cent of the survey
respondents indicated they felt that Council should make it easier
for home businesses to operate in the Local Area; conversely 25
per cent of respondents disagreed with this notion. 31 per cent
were unsure.
The City’s home office approval process supports people
locating their businesses within their homes provided they do
not substantially impact on the amenity of the neighbouring
properties.
Promotion of small business development
City of Stirling
Wembley Downs - Herdsman - Churchlands - Woodlands - Wembley Local Area Plan
March 2013
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City of Stirling
Wembley Downs - Herdsman - Churchlands - Woodlands - Wembley Local Area Plan
March 2013