The Workplace Productivity Challenge - Summary - Department of ...
The Workplace Productivity Challenge - Summary - Department of ...
The Workplace Productivity Challenge - Summary - Department of ...
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NOVEMBER 2004<br />
THE WORKPLACE<br />
PRODUCTIVITY<br />
CHALLENGE<br />
summary <strong>of</strong> the report <strong>of</strong><br />
the workplace productivity working group
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the workplace productivity challenge<br />
This report is a condensed version <strong>of</strong> the full report which was presented to the Ministerial<br />
Reference Group <strong>of</strong> the Ministers <strong>of</strong> Labour, Finance and Economic Development in August<br />
2004. If you would like a copy <strong>of</strong> the full report please contact the <strong>Department</strong> <strong>of</strong> Labour, PO Box<br />
3705, Wellington, or for an electronic version please visit the workplace productivity website at<br />
www.dol.govt.nz/productivity.<br />
Working Smarter to Build a Higher Value, Higher Skill, Higher<br />
Wage Economy<br />
Our places <strong>of</strong> work and the people who work in them are two key assets in making sure New Zealanders<br />
have a great quality <strong>of</strong> life for the future.<br />
It is our people in workplaces around the country who individually and collectively drive our economy<br />
with their ideas, innovations, skills, capital and strong work ethic. If our firms are doing well, our<br />
economy does well and that helps to create an environment where we, as a nation, have choices about<br />
what we spend and how. It is a mutually reinforcing cycle.<br />
<strong>The</strong> <strong>Challenge</strong><br />
<strong>The</strong> challenge for the future is to build on where our workplaces are performing well, while also<br />
achieving improvements that move New Zealand to a sustainable, high value, high skill and high<br />
wage economy.<br />
To achieve this will require engaging New Zealanders and lifting national awareness about what<br />
improved productivity can contribute to our lives.<br />
<strong>The</strong> <strong>Workplace</strong> <strong>Productivity</strong> Working Group (WPWG) looked at the range <strong>of</strong> issues that contribute<br />
to how well a workplace performs, particularly how innovation, good culture and leadership help to<br />
create an environment <strong>of</strong> high performance at firm level.<br />
<strong>The</strong> Agenda<br />
Many workplaces already have in place business practices that are delivering highly productive,<br />
pr<strong>of</strong>itable and high quality outcomes. We need to acknowledge the achievements <strong>of</strong> these leading<br />
firms and learn from them, as well as identifying new opportunities. <strong>The</strong>re are also many firms that are<br />
doing some things well who could benefit from lifting their performance in other areas.
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This summary <strong>of</strong> the Working Group’s full report reflects our perspective on some <strong>of</strong> the tangible<br />
actions to improve New Zealand’s economic growth by lifting everyone’s game at a firm level.<br />
<strong>The</strong>re is no silver bullet. Building sustainable economic growth and lifting living standards demand a<br />
focused effort and strategic approaches across industry, firms and government. This report articulates<br />
how all firms are capable <strong>of</strong> raising workplace productivity, and how doing even a few things better can<br />
contribute to greater gains for everyone, such as recognising the importance <strong>of</strong> innovation, training<br />
and new technology as drivers <strong>of</strong> productivity.<br />
<strong>The</strong>re needs to be sustained attention to workplace productivity issues over time to achieve the longterm<br />
productivity gains to which we are aspiring. We see this report as the beginning <strong>of</strong> a process<br />
– we hope that this report will be a catalyst to raise awareness and to engage people in the <strong>Workplace</strong><br />
<strong>Productivity</strong> Agenda, and a spark for the effort and activities required to lift productivity.<br />
Andrew Annakin<br />
<strong>Workplace</strong> <strong>Productivity</strong> Working Group
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contents<br />
1. Glossary 4<br />
2. Executive <strong>Summary</strong> 5<br />
3. Background and Scope <strong>of</strong> the <strong>Workplace</strong> <strong>Productivity</strong> Working Group 9<br />
4. <strong>The</strong> <strong>Challenge</strong> 13<br />
4.1 New Zealand’s Recent <strong>Productivity</strong> Performance 14<br />
4.2 <strong>Workplace</strong> <strong>Productivity</strong> Drivers 16<br />
4.3 Barriers to Introducing <strong>Productivity</strong>-Improving Practices 21<br />
5. Case Study – Toll Tranzlink 23<br />
6. Meeting the <strong>Challenge</strong> 25<br />
6.1 Agenda 25<br />
6.2 WPWG Recommendations 26<br />
7. Appendix 1 – WPWG Members 31<br />
8. Appendix 2 – Consolidated Recommendations 33
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glossary<br />
<strong>Workplace</strong> <strong>Productivity</strong><br />
How firms can utilise labour and skills, innovation, technology and workplace organisation to improve<br />
the quantity and quality <strong>of</strong> their output.<br />
Labour <strong>Productivity</strong><br />
<strong>The</strong> quantity <strong>of</strong> output produced by a given quantity <strong>of</strong> labour input. It is driven by the amount <strong>of</strong><br />
capital available to workers, such as equipment, as well as multifactor productivity.<br />
Multifactor <strong>Productivity</strong> (MFP)<br />
Refers to the way that labour and capital are combined to produce goods and services (also called<br />
total-factor productivity). It is driven by economies <strong>of</strong> scale, technical progress and the adoption <strong>of</strong><br />
best practice.<br />
Gross Domestic Product (GDP)<br />
Represents a broad measure <strong>of</strong> economic activity and signals the direction <strong>of</strong> overall aggregate<br />
economic activity. GDP is calculated by the quantity, quality and variety <strong>of</strong> goods and services available<br />
for consumption.<br />
GDP per capita<br />
<strong>The</strong> basis for measuring the link between productivity and standard <strong>of</strong> living. GDP per capita can be<br />
broken down into the sub-components – labour productivity (the quantity <strong>of</strong> output produced with<br />
a given quantity <strong>of</strong> labour input) and labour utilisation (hours worked per capita).<br />
Firm<br />
In this report the term “firm” refers to all entities and organisations in the economy that produce goods<br />
and services and includes businesses, non-governmental organisations, not-for-pr<strong>of</strong>it organisations,<br />
and government agencies.
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2 executive summary<br />
<strong>Productivity</strong> isn’t everything, but in the long run it is almost<br />
everything. A country’s ability to improve its standard <strong>of</strong> living<br />
over time depends almost entirely on its ability to raise its output<br />
per worker. 1<br />
– Paul Krugman, <strong>The</strong> Age <strong>of</strong> Diminished Expectations<br />
<strong>The</strong> <strong>Workplace</strong> <strong>Productivity</strong> <strong>Challenge</strong><br />
<strong>The</strong> <strong>Workplace</strong> <strong>Productivity</strong> Working Group (WPWG) was established to determine ways that<br />
improved workplace productivity can deliver a high wage, high value economy for the benefit <strong>of</strong> all<br />
New Zealanders.<br />
New Zealand has recently enjoyed a resurgence in economic growth after a long period <strong>of</strong> decline. <strong>The</strong><br />
two main drivers <strong>of</strong> economic growth are labour utilisation and labour productivity.<br />
In comparing New Zealand with other members <strong>of</strong> the Organisation for Economic Co-operation<br />
and Development (OECD), New Zealand has high rates <strong>of</strong> labour utilisation but much lower rates<br />
<strong>of</strong> labour productivity. Increases in New Zealand’s living standards are therefore most likely to be<br />
gained through increased labour productivity, <strong>of</strong> which workplace productivity is a key component<br />
(see Glossary).<br />
<strong>Workplace</strong> productivity specifically refers to how efficiently and effectively a firm <strong>of</strong> any shape or size<br />
can turn its inputs, such as labour and capital, into outputs, such as products and services.<br />
Improving workplace productivity is not about working harder but about working smarter. It involves<br />
continuous innovation and improvement in all aspects <strong>of</strong> the firm’s management and operations in<br />
order to deliver sustainable competitive advantage. <strong>The</strong> main ways that workplace productivity can be<br />
increased are through investing in capital; achieving economies <strong>of</strong> scale; investing in innovation and<br />
technology; and adopting better business practices.<br />
1<br />
Krugman, P (1992), <strong>The</strong> Age <strong>of</strong> Diminished Expectations: US Economic Policy in the 1980s, MIT Press, Cambridge,<br />
page 9.
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Meeting the <strong>Workplace</strong> <strong>Productivity</strong> <strong>Challenge</strong><br />
This summary report seeks to identify the challenge that New Zealand faces in raising our quality <strong>of</strong><br />
life through improved workplace productivity and identifies some practical actions for encouraging<br />
greater workplace productivity.<br />
<strong>The</strong> work conducted to meet the objectives <strong>of</strong> this project was accomplished within a rather ambitious<br />
time frame. We feel that we have been successful in meeting our goals but acknowledge that, given<br />
more time, the breadth and depth <strong>of</strong> our background research would have been expanded.<br />
Findings and Recommendations<br />
Our findings and recommendations set out a <strong>Workplace</strong> <strong>Productivity</strong> Agenda for responding to the<br />
workplace productivity challenge.<br />
<strong>The</strong> Agenda will contribute to the government’s overall economic goals and complements existing<br />
work programmes and strategies.<br />
A key component <strong>of</strong> the Agenda is the shared responsibility for action among industry, firms, unions,<br />
employees and government.<br />
We recommend the establishment <strong>of</strong> a successor body to oversee the implementation <strong>of</strong> the<br />
recommendations in this report.<br />
As part <strong>of</strong> its findings, the Working Group identified seven complementary and reinforcing drivers <strong>of</strong><br />
productivity, listed below, that form the basis for our recommendations. <strong>The</strong>se are:<br />
• Building Leadership and Management.<br />
• Creating Productive <strong>Workplace</strong> Cultures.<br />
• Encouraging Innovation and the Use <strong>of</strong> Technology.<br />
• Investing in People and Skills.<br />
• Organising Work.<br />
• Networking and Collaboration.<br />
• Measuring What Matters.<br />
We have grouped our recommendations around the following four types <strong>of</strong> actions:<br />
• Raising Awareness – <strong>of</strong> what workplace productivity means and the actions that can lead<br />
to improvements.<br />
• Diagnostic Tools – to assist firms in identifying how effectively they are performing and to<br />
identify where the firm may need to improve its business practices or performance.<br />
• Implementation – assistance and support for firms to decide what specific actions to take<br />
and the best way to put these in place.<br />
• Research and Evaluation – collecting and developing the knowledge base about workplace<br />
productivity and what business practices are successful.
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<strong>The</strong>se actions are designed so that all organisations may benefit but it is acknowledged that they are<br />
most likely to benefit existing firms in terms <strong>of</strong> raising productivity.<br />
<strong>The</strong> intention is to create an ongoing process that generates continuous improvements in the<br />
processes and systems available to all stakeholders. It is proposed that support for firms will continue<br />
to be the shared responsibility <strong>of</strong> all partners identified in the framework.<br />
For a full list <strong>of</strong> our recommendations, please refer to Appendix 2 <strong>of</strong> this document or the Working<br />
Group’s Full Report which is available from the <strong>Department</strong> <strong>of</strong> Labour, PO Box 3705, Wellington, or for<br />
an electronic version please visit the workplace productivity website at www.dol.govt.nz/productivity.
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3<br />
background and scope <strong>of</strong> the workplace<br />
productivity working group<br />
A number <strong>of</strong> government initiatives have been established over recent years to address the challenge<br />
<strong>of</strong> raising New Zealanders’ overall quality <strong>of</strong> life by improving productivity.<br />
At the broadest level the government’s Growth and Innovation Framework (GIF) aims to deliver<br />
long-term, sustainable growth, and issues around productivity have also been subject to informal<br />
discussions in a number <strong>of</strong> forums, including between such groups as the New Zealand Council <strong>of</strong><br />
Trade Unions (CTU) and Business New Zealand, facilitated by Treasury.<br />
Historically, New Zealand has not put the same emphasis on producing improvements in workplace<br />
productivity within the firm 2 as it has on establishing the broad regulatory framework for business to<br />
operate within, even though workplace productivity is one <strong>of</strong> the foundations for driving national growth.<br />
High productivity at a firm level contributes to the overall productivity <strong>of</strong> the national economy, which<br />
in turn helps to create higher living standards. <strong>Workplace</strong> productivity therefore benefits everyone.<br />
<strong>The</strong> government appointed the <strong>Workplace</strong> <strong>Productivity</strong> Working Group (WPWG) in February 2004 to<br />
identify the issues affecting New Zealand’s workplace productivity and how they might be addressed.<br />
<strong>The</strong> Working Group was given a strongly practical focus, which is reflected in its terms <strong>of</strong> reference, 3<br />
and was specifically charged with providing the government with information on:<br />
• How New Zealand is doing in terms <strong>of</strong> workplace productivity and practice compared with<br />
other countries.<br />
• What practices have been successful and/or unsuccessful.<br />
• How New Zealand’s policy settings and processes are promoting workplace productivity.<br />
• Possible future policy options for lifting workplace productivity.<br />
2<br />
See Glossary page 4.<br />
3<br />
<strong>The</strong> <strong>Workplace</strong> <strong>Productivity</strong> Working Group’s full terms <strong>of</strong> reference can be found at www.dol.govt.nz/productivity.
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To meet the objective the government set <strong>of</strong> advising on possible future policy options for lifting<br />
workplace productivity, we undertook an extensive process that included:<br />
• Ten meetings <strong>of</strong> the Working Group and meetings by the supporting <strong>of</strong>ficials.<br />
• Engaging industry, business, unions and employees in formal and informal forums<br />
and discussions.<br />
• Reviewing key New Zealand and overseas research.<br />
• Commissioning case study research into good workplace practice.<br />
• Hosting a two-day workshop in Wellington to identify key issues, learn about best practice<br />
examples and build consensus among key decision makers on some <strong>of</strong> the practical<br />
solutions. Over 70 business leaders, union representatives, academics, <strong>of</strong>ficials and other<br />
interested parties attended the workshop. Feedback from the sessions was compiled<br />
into a <strong>Summary</strong> <strong>of</strong> Proceedings that we considered in reaching the recommendations<br />
in this report. This summary was also made publicly available and provided to workshop<br />
participants in June 2004.<br />
• Holding seven focus groups (5-20 July 2004) in five locations around the country to further<br />
test the workshop conclusions and to engage more broadly about the Working Group’s<br />
thinking. A full copy <strong>of</strong> the focus group report can be found at the workplace productivity<br />
website at www.dol.govt.nz/productivity.<br />
Linkages to Existing Policies and Practices<br />
Our terms <strong>of</strong> reference also required that existing policies and practices were taken into account. This<br />
created natural links to existing advisory groups and required that we look at existing policy review<br />
processes as part <strong>of</strong> our scope. Specifically, we set out to look at the following key issues:<br />
• What we think are the most important drivers for achieving improvements in<br />
workplace productivity.<br />
• Consideration <strong>of</strong> available information on how New Zealand businesses are<br />
currently performing.<br />
• Possible barriers to improving New Zealand’s workplace productivity performance.<br />
In light <strong>of</strong> our terms <strong>of</strong> reference we were not charged with addressing how broader economic and<br />
public policy issues impacted on productivity in New Zealand firms but rather accepted them as<br />
“givens”. For example:<br />
• We did not consider the issue <strong>of</strong> low unemployment and the impact <strong>of</strong> key pieces <strong>of</strong><br />
legislation, such as the Holidays Act 2003, the Resource Management Act 1991 and the<br />
Employment Relations Act 2000.<br />
• Macroeconomic concerns about the need for increased capital investment are not addressed<br />
in this report but we did consider issues about the quality and accessibility <strong>of</strong> capital.<br />
• A wide range <strong>of</strong> commentators have identified the need to unblock infrastructure bottlenecks<br />
in order to create an environment more favourable to business activity. Two areas where<br />
bottlenecks are frequently cited are transport and electricity. While we recognise the<br />
importance <strong>of</strong> having a sound infrastructure for overall productivity improvements, this was<br />
not an area that we considered fell within our focus at firm level.
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We were conscious <strong>of</strong> the need to ensure our considerations did not duplicate activities already being<br />
undertaken by government and non-government processes and other advisory bodies, and to ensure<br />
that a wide range <strong>of</strong> perspectives was reflected in our final recommendations. We met with both the<br />
Growth and Innovation Advisory Board (GIAB) and the Small Business Advisory Group (SBAG) to<br />
discuss their perspectives on workplace productivity and growth. It will be important that these<br />
groups in particular are engaged further in the development and implementation <strong>of</strong> the planned<br />
<strong>Workplace</strong> <strong>Productivity</strong> Agenda (as outlined later in this report).<br />
Our view <strong>of</strong> what some <strong>of</strong> the relevant linkages are between our work and other processes or advisory<br />
bodies is presented in Figure 1 below. This diagram is only intended to be indicative <strong>of</strong> these linkages<br />
as there are a large number <strong>of</strong> complementary initiatives currently underway.<br />
Figure 1: Some linkages between the WPWG and Other Processes and<br />
Advisory Bodies<br />
S O ME C O MP O N E N T S O F T H E G OV E R N M E N T ’ S<br />
O VERALL E C O NO M I C S T R AT E G I E S<br />
GROWTH AND<br />
INNOVATION<br />
ADVISORY BOARD<br />
WORKPLACE<br />
PRODUCTIVITY<br />
WORKING GROUP<br />
Networks,<br />
clusters and<br />
industry<br />
organisations<br />
Government agencies<br />
providing assistance to<br />
individual businesses<br />
(e.g. NZTE)<br />
Other<br />
private providers
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4 the workplace productivity challenge<br />
Over long periods <strong>of</strong> time, small differences in rates <strong>of</strong> productivity<br />
growth compound, like interest in a bank account, and can make an<br />
enormous difference to a society’s prosperity. Nothing contributes<br />
more to reduction <strong>of</strong> poverty, to increases in leisure, and to the<br />
country’s ability to finance education, public health, environment and<br />
the arts. 4<br />
– Alan Blinder and William Baumol, Economics: Principles and Policy<br />
New Zealand’s challenge for the future is to build on its high performing workplaces, while also<br />
achieving improvements that move New Zealand to a sustainable, high value, high skill and high<br />
wage economy.<br />
Productive workplaces are the cornerstone <strong>of</strong> economic growth and therefore the basis <strong>of</strong> the living<br />
standards that New Zealanders enjoy.<br />
This report focuses on the specific challenge <strong>of</strong> how improvements in workplace productivity at a firm<br />
level will contribute to future economic growth and improvements in New Zealand’s living standards.<br />
To build momentum at firm level is going to take a concerted effort and shared commitment from<br />
government, industry, firms, unions and employees.<br />
Improving productivity is not primarily about working harder but about working smarter. It sounds<br />
straightforward but there is no one answer to achieving it.<br />
Instead productivity gains are achieved by doing a number <strong>of</strong> complementary things well at a firm<br />
level. This could include investing in labour and skills, introducing innovation and new technology or<br />
looking at organisational structures.<br />
For the greatest gains, a firm will employ as many <strong>of</strong> these mutually reinforcing actions as possible. But<br />
even one or two actions will help to improve workplace productivity in a firm as long as the approaches<br />
“fit” from a business and cultural perspective with the firm that is implementing them.<br />
4<br />
Blinder, Alan and Baumol, William 1993, Economics: Principles and Policy, Harcourt Brace Jovanovich, San Diego,<br />
page 778.
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4.1<br />
New Zealand’s Recent <strong>Productivity</strong> Performance<br />
<strong>The</strong> basis for measuring material living standards, or the link between productivity and standard <strong>of</strong><br />
living, is Gross Domestic Product (GDP) per capita. 5<br />
New Zealand’s material living standards are currently 15% below the average <strong>of</strong> the member countries<br />
<strong>of</strong> the Organisation for Economic Co-operation and Development (OECD), 6 as shown in Figure 2.<br />
Until the mid-1970s, New Zealand enjoyed living standards in excess <strong>of</strong> the OECD average. From the<br />
mid-1970s to the early 1990s, New Zealand slipped and a gap widened because <strong>of</strong> slower rates <strong>of</strong><br />
growth in this country compared with other OECD countries.<br />
Figure 2: GDP Per Capita as a Proportion <strong>of</strong> the OECD Mean: Selected Countries<br />
Source: OECD (2004) Annual National Accounts, Paris<br />
Since the early 1990s, New Zealand’s rate <strong>of</strong> economic growth has generally been higher than that<br />
<strong>of</strong> many other countries and above the OECD average. This has arrested the decline in New Zealand’s<br />
material living standards as shown in Figure 3.<br />
Figure 3: Comparison <strong>of</strong> New Zealand’s Per Capita GDP Growth with the OECD<br />
Mean and OECD Total<br />
Source: OECD (2004) Annual National Accounts, Paris<br />
5<br />
See Glossary page 4.<br />
6<br />
See Glossary page 4.
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<strong>The</strong> main source <strong>of</strong> growth in New Zealand’s per capita GDP during the first half <strong>of</strong> the 1990s was<br />
increased labour utilisation. However, this increase in the utilisation <strong>of</strong> labour came from reductions<br />
in the unemployment rate and increases in labour participation, rather than increases in labour<br />
productivity, 7 or the average hours worked (see Figure 4).<br />
Figure 4: Contributors to New Zealand’s Economic Growth<br />
Source: OECD (2004) Annual National Accounts, Paris<br />
Labour productivity growth was a more important source <strong>of</strong> growth in per capita GDP in the latter half<br />
<strong>of</strong> the 1990s and continues to be an important factor, growing at about 1.7% per year.<br />
Despite recent improvements, most <strong>of</strong> the difference in GDP per capita between New Zealand and the<br />
OECD average can be attributed to relatively low labour productivity. New Zealand’s level <strong>of</strong> labour<br />
productivity is much lower than that <strong>of</strong> many OECD countries, especially those with higher levels <strong>of</strong><br />
GDP per capita. In contrast, New Zealand’s labour utilisation rates are high by OECD standards.<br />
Given already high rates <strong>of</strong> labour utilisation, further increases in New Zealand’s living standards are<br />
therefore most likely to come from increased labour productivity.<br />
Labour productivity is determined by the amount <strong>of</strong> capital available to each worker (the capital-to-labour<br />
ratio) and how the capital is used to produce goods and services (multifactor productivity or MFP). 8<br />
Growth in capital per worker declined in the late 1980s, although it has improved recently as<br />
shown in Figure 5. <strong>The</strong> slow growth in capital investment, relative to the OECD, and strong growth<br />
in employment means New Zealand currently has a lower capital-to-labour ratio than many other<br />
countries. This capital shallowness may be a reason for New Zealand’s lower rate <strong>of</strong> labour productivity<br />
growth. Improving labour productivity may therefore require increased capital investment.<br />
MFP growth was weak in the late 1980s and early 1990s, but its growth has improved since the early<br />
1990s. Where it can be more easily measured, MFP growth has been similar to that experienced in<br />
Australia since the early 1990s.<br />
7<br />
See Glossary page 4.<br />
8<br />
See Glossary page 4.
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Figure 5: Contributions to New Zealand’s Labour <strong>Productivity</strong> Growth<br />
Source: Black, M, Melody, G and McLellan, N (2003), “<strong>Productivity</strong> in New Zealand 1988 to 2002”, New Zealand Economic Papers 37(1): 119-150,<br />
Statistics New Zealand.<br />
2.00%<br />
6- year average annual growth rate<br />
1.50%<br />
1.00%<br />
0.50%<br />
0.00%<br />
-0.50%<br />
-1.00%<br />
LABOUR PRODUCTIVITY<br />
MULTIFACTOR PRODUCTIVITY<br />
CAPITAL-TO-LABOUR RATIO<br />
-1.50%<br />
1987-1992<br />
1988-1993<br />
1989-1994<br />
1990-1995<br />
1991-1996<br />
1992-1997<br />
1993-1998<br />
1994-1999<br />
1995-2000<br />
1996-2001<br />
1997-2002<br />
Improvements in workplace productivity can contribute to labour productivity, notably MFP, and<br />
therefore to economic growth and New Zealand’s living standards.<br />
OECD research suggests that productivity gains within existing firms account for 50%-80% <strong>of</strong> labour<br />
productivity growth in most OECD countries. <strong>The</strong> entry and exit <strong>of</strong> firms account for most <strong>of</strong> the rest<br />
<strong>of</strong> labour productivity growth, although the contribution <strong>of</strong> the expansion and contraction <strong>of</strong> existing<br />
firms should not be overlooked.<br />
New Zealand faces a continuing challenge in improving living standards for all. For New Zealand to<br />
move back up the OECD rankings, per capita GDP growth would need to exceed the growth rate <strong>of</strong><br />
richer economies in the OECD by a significant margin. For example, it would need to exceed the UK’s<br />
per capita GDP growth by 1.9% per year over the next 10 years to rise above the UK’s per capita GDP.<br />
4.2<br />
<strong>Workplace</strong> <strong>Productivity</strong> Drivers<br />
Firms face strong incentives to invest in productivity-enhancing activities that will increase their<br />
returns. <strong>The</strong> productivity <strong>of</strong> the firm reflects how it brings together people, skills, technology, capital<br />
and other inputs to increase its pr<strong>of</strong>itability and market share. Continuous innovation and improvement<br />
in all aspects <strong>of</strong> the firm’s management and operations are key components <strong>of</strong> lifting productivity.<br />
<strong>The</strong> main ways that firms can increase their productivity are through investing in capital, achieving<br />
economies <strong>of</strong> scale, investing in innovation and technology, and adopting better business practices.<br />
Capital investment in physical resources such as machinery and technology complements labour,<br />
enabling workers to be more productive. Investment in new technology that embodies the latest<br />
innovations can boost productivity further, as can complementary investments, such as training<br />
workers and improving the organisation <strong>of</strong> work.<br />
Economies <strong>of</strong> scale improve productivity as the firm engages in mass production. As the firm produces<br />
more and more goods, average cost begins to fall because <strong>of</strong> economies in production, such as using<br />
expensive machinery more intensively.<br />
Adopting better practices across the range <strong>of</strong> business procedures can also lift productivity<br />
directly through improvements in efficiency, for example in production processes, but also through
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improvements in the management and implementation <strong>of</strong> productivity-enhancing strategies such as<br />
worker training or R&D.<br />
New or improved products and processes, whether developed in the firm, adopted and adapted from<br />
elsewhere or purchased <strong>of</strong>f the shelf, allow the firm to make things better, improve efficiency and<br />
quality, and develop new products.<br />
In reaching our findings, we identified seven complementary and reinforcing drivers that can be used<br />
by firms to improve productivity (outlined later in this section).<br />
Implicit within each <strong>of</strong> the drivers is the understanding that the way people are treated and managed<br />
is <strong>of</strong> fundamental importance to workplace productivity. People tend to be more motivated in the<br />
workplace if they feel appreciated and respected. Creating a positive work environment not only<br />
boosts morale but also productivity levels.<br />
<strong>Productivity</strong> improvements can be made using any <strong>of</strong> these drivers, depending on the priorities facing<br />
a particular firm. We note that it is not an “all or nothing” approach and implementation <strong>of</strong> all seven<br />
drivers is not necessarily imperative to achieving workplace productivity gains. For example, a firm that<br />
implements one <strong>of</strong> the drivers well is likely to see greater productivity gains than if it did nothing.<br />
However, the drivers tend to be complementary, so that changes in one area reinforce changes<br />
in another. <strong>The</strong> case study on page 23 illustrates how a firm has identified which strategies when<br />
combined will have the greatest impact and has implemented them with the engagement <strong>of</strong><br />
management and employees to improve workplace productivity.<br />
A more detailed analysis <strong>of</strong> each <strong>of</strong> these drivers and their inter-relationships is available in the<br />
Working Group’s full report.<br />
Building Leadership and Management<br />
“Leadership is an influence relationship between leaders and followers<br />
that seeks to elicit voluntary commitment and action to effect real<br />
change and outcomes that reflect their shared purpose.”<br />
– Lester Levy, NZ Leadership Institute, WPWG Workshop, May 2004<br />
Leadership and management capabilities are key drivers <strong>of</strong> firm capability and performance and cut<br />
across all <strong>of</strong> the other workplace productivity drivers. If there is a lack <strong>of</strong> strong leadership and/or<br />
management in a firm, it will be difficult to successfully develop and implement initiatives around the<br />
other main productivity drivers.<br />
We identified a strong role for leadership, and in particular leadership by example, in creating a positive<br />
and productive workplace culture. Leadership capability relates to an individual or team’s ability to<br />
identify new opportunities and inspire others to pursue those opportunities. Leaders are found at<br />
every level <strong>of</strong> an organisation and a productive workplace will have leadership depth.<br />
Managerial capability includes the strategic ability to adapt to a changing environment that creates<br />
internal and external threats and opportunities; organisational and management skills; people and<br />
communication skills; and information acquisition and learning processes – all critical factors in<br />
workplace productivity.<br />
High performing organisations have both effective management and effective leadership and, as a<br />
result, excellence in execution.
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<strong>The</strong>re are already a number <strong>of</strong> government initiatives to improve leadership and management<br />
capability in New Zealand firms. <strong>The</strong> Ministry <strong>of</strong> Economic Development (MED) Management<br />
and Business Capability Co-ordinating Project (MBCC Project) has been established to develop<br />
and implement well-focused management capability initiatives. <strong>The</strong> Working Group notes this<br />
programme and recommends that our successor body be advised <strong>of</strong> its progress.<br />
Creating Productive <strong>Workplace</strong> Cultures<br />
“Culture is how people behave when the boss isn’t around.”<br />
– Kevin McKenna, PricewaterhouseCoopers, WPWG Workshop, May 2004<br />
High performing workplaces are founded on a strong workplace culture in which motivated and<br />
engaged employees are willing to “go the extra mile”. <strong>The</strong>re is no single prescription for creating<br />
a productive organisational culture but firms can cultivate such an environment by fostering some<br />
significant cultural attributes, such as acknowledging the contribution <strong>of</strong> individuals, rewarding<br />
participation and good ideas, developing healthy and respectful relationships in the workplace and<br />
promoting a sense <strong>of</strong> shared goals and values.<br />
More emphasis needs to be placed on good employment relationship management practices as<br />
an important factor in boosting employee participation, building stronger workplace culture and<br />
therefore creating more productive workplaces. Unions can play a constructive role in supporting a<br />
positive culture, both as the representatives <strong>of</strong> their members within particular workplaces and as<br />
sources <strong>of</strong> information about employment practices.<br />
To be successful, productive workplace cultures also need to embody New Zealand’s distinctive<br />
cultural characteristics and in particular the way in which people respond and interact.<br />
<strong>The</strong> WPWG notes that funding has been announced for a Partnership Resource to promote workplace<br />
innovation, productivity growth and improved service delivery through constructive employer/union<br />
partnerships. This Partnership Resource will provide a useful complement to our recommendations.<br />
Encouraging Innovation and the Use <strong>of</strong> Technology<br />
“We need business-savvy people in the R&D sector, and R&D-savvy<br />
people in the private sector.”<br />
– Institution <strong>of</strong> Pr<strong>of</strong>essional Engineers New Zealand, Growing Smartly<br />
Innovation is a key part <strong>of</strong> raising workplace productivity. Creating new products or services or just<br />
doing things better are vital ways to achieve firm growth.<br />
A large number <strong>of</strong> studies supports the link between productivity gains and innovation. In particular,<br />
the appropriate introduction <strong>of</strong> advanced technology is linked with higher productivity, greater<br />
market share and employment growth. Firms with more sophisticated equipment and machinery<br />
employ more skilled workers and these workers receive higher wages.<br />
<strong>The</strong> major challenge is for firms to harness the capability to extract value from innovation processes,<br />
services and/or technologies. This requires the ability to access, absorb and exploit technology.<br />
Innovation can be incremental, such as doing things slightly differently, or it can be more radical, such<br />
as incorporating new technology or introducing entirely new products into a firm’s business. <strong>The</strong>
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knowledge and skills <strong>of</strong> employees at all levels provide a platform for further innovation and the ability<br />
to adopt and adapt ideas from elsewhere.<br />
<strong>The</strong> ability <strong>of</strong> a firm to innovate depends on a variety <strong>of</strong> internal and external factors, including<br />
organisational culture, how work is organised, a shared sense <strong>of</strong> the vision and strategy within the<br />
firm, and the impact <strong>of</strong> the wider economic and regulatory environment.<br />
We believe there is a sound economic case for public support <strong>of</strong> innovation, and R&D in particular.<br />
<strong>The</strong> government has recently agreed to an extensive medium-term work programme on issues related<br />
to the innovation system and strengthening the innovative capability <strong>of</strong> firms. We believe this agenda<br />
will provide a sound base for improving the level <strong>of</strong> innovation in New Zealand.<br />
Investing in People and Skills<br />
“Don’t get the machinist to hang his brain at the door when he comes<br />
to work.”<br />
– Ge<strong>of</strong>f Vazey, Ports <strong>of</strong> Auckland, WPWG Workshop, May 2004<br />
Our people are our greatest asset. Skills shortages choke <strong>of</strong>f growth potential. New Zealand needs to<br />
match up the potential and talents <strong>of</strong> New Zealanders with the skills needed in the workforce.<br />
<strong>The</strong> knowledge, ability and skills <strong>of</strong> workers contribute to workplace productivity. Ongoing investment<br />
in foundation, technical, supervisory and managerial skills, together with improvements in work<br />
organisation, can help improve the productivity and performance <strong>of</strong> New Zealand firms.<br />
A skilled workforce can lead to more innovative behaviour and can enable the use <strong>of</strong> higher levels<br />
<strong>of</strong> technology, which in turn leads to higher productivity and a better quality <strong>of</strong> life for all New<br />
Zealanders. Priority must therefore be put on making sure that all adults in the workforce have access<br />
to appropriate learning mechanisms and work skills training and that employers understand how best<br />
to add value to their firm by investing in skills and training.<br />
While there has been an increased emphasis on investment in education and training by employers,<br />
employees and the government, more needs to be done to address barriers that exist to people<br />
obtaining the skills they require.<br />
In particular, a lack <strong>of</strong> foundation skills, including literacy and numeracy, has been identified as a<br />
critical issue in the New Zealand workforce, and this may be limiting productivity levels in firms.<br />
We believe there is a role for government in improving the accessibility and uptake <strong>of</strong> foundation skills<br />
training as a means <strong>of</strong> building the productivity <strong>of</strong> the existing workforce and overcoming the current<br />
skills shortage. This will involve further government investment in the skills training area. We also<br />
believe the balance <strong>of</strong> government spending between tertiary education and workforce training needs<br />
to be reviewed.
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Organising Work<br />
“<strong>The</strong> last true source <strong>of</strong> competitive advantage… is organisational<br />
capability – the ability <strong>of</strong> the organisation to innovate, to motivate,<br />
to satisfy customers. And tied to that is another source <strong>of</strong> advantage:<br />
intellectual property or intellectual capital, which is the result <strong>of</strong><br />
organisation capabilities that can’t be easily copied or reconstructed.”<br />
– David Nadler, President <strong>of</strong> Delta Consulting Group, in “It Could Happen to Us”. 9<br />
In order to maintain a competitive edge in a highly competitive, global environment, firms need to<br />
assess and adapt their structures and business practices and the way they carry out their work on an<br />
ongoing basis.<br />
To extract the greatest value out <strong>of</strong> its investment in new technology and skills, work processes and/or<br />
products and services, firms need also to look at their organisational design. In particular they need to<br />
make sure the activities that create value within a firm are aligned with each other and with the overall<br />
business strategy, and that they are functioning effectively.<br />
A significant factor in ensuring that work organisation contributes to workplace productivity gains<br />
is employee participation. It is critical that employees at all levels <strong>of</strong> a firm have an opportunity<br />
to contribute to work organisation and to provide relevant practical advice from their respective<br />
positions. <strong>The</strong> ability <strong>of</strong> firms to learn from experiences and pass on knowledge about how to do<br />
things better is closely related to how work is organised, such as structuring work groups or workplace<br />
processes. Designing good quality jobs is also a crucial consideration for effective work organisation.<br />
Networking and Collaborating<br />
“Clusters are the building blocks <strong>of</strong> a productive, innovative economy.”<br />
– Pr<strong>of</strong>essor Michael Porter<br />
Firms do not operate in isolation and there are significant productivity gains to be achieved by improving<br />
the exchange <strong>of</strong> knowledge, information and ideas through both formal and informal networks.<br />
Existing networks are already doing an excellent job in lifting scale, improving the adoption <strong>of</strong> best<br />
practice and assisting with the adoption <strong>of</strong> strategic approaches specific to particular sectors.<br />
<strong>The</strong>re is also a role for government to act as a catalyst and broker in strengthening network formation.<br />
Specifically, government can help to increase firm awareness about the importance and value <strong>of</strong><br />
both informal and formal networks as a key business tool. Government also has an important role<br />
to play in providing information to existing networks, and widening networking activities to include<br />
key stakeholders.<br />
Measuring What Matters<br />
“Key performance indicators should be appropriate to people’s level <strong>of</strong><br />
control, within their sphere <strong>of</strong> influence and in their language.”<br />
– Alan Bennett, Fonterra, WPWG Workshop, May 2004<br />
9<br />
Across the Board, October 1993, page 28.
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<strong>Workplace</strong> productivity measurement is essential in assessing the value to a firm <strong>of</strong> investing in other<br />
workplace productivity drivers.<br />
<strong>The</strong>re is a lack <strong>of</strong> information about the nature or extent to which New Zealand firms are implementing<br />
measurement and reporting practices. <strong>The</strong> research that has been conducted shows that there is a low<br />
level <strong>of</strong> best practice benchmarking among New Zealand firms. This is despite the proven value that<br />
measurement and reporting tools create in terms <strong>of</strong> realising added value within a firm.<br />
To fully realise workplace productivity improvements within New Zealand firms will require much<br />
more widespread adoption <strong>of</strong> effective measurement and reporting practices.<br />
Good measurement and reporting practices are linked to an assessment <strong>of</strong> an organisation’s<br />
strategy and how to better achieve those strategic objectives. <strong>The</strong>re needs to be a commitment to<br />
measurement throughout the firm and to communicating the results in a transparent way that relates<br />
individual and team performance to the overall business performance and helps employees to take<br />
leadership roles in making appropriate changes to improve productivity.<br />
Measurement and reporting also need to be tailored to the individual firm and to balance both<br />
qualitative and quantitative factors, including finance, organisational culture and human capital.<br />
4.3<br />
Barriers to Introducing <strong>Productivity</strong>-Improving Practices<br />
<strong>The</strong> way firms respond to productivity issues will depend on the costs and benefits <strong>of</strong> the options<br />
available to them. <strong>The</strong>y also need to have adequate information about the bottlenecks they face and<br />
the strategies they could use in order to make good decisions.<br />
<strong>The</strong>re may be a number <strong>of</strong> barriers that impede firms from developing or implementing productivity<br />
improvements, typically where firms do not see them as worthwhile due to their costs or risks or the<br />
inability to appropriate the benefits.<br />
Firms may lack timely and relevant information about the productivity bottlenecks they face and/or<br />
the appropriate strategies for overcoming them. Tacit and/or diffuse information, for example about<br />
best practice, may be particularly difficult to acquire. We have identified information costs as a major<br />
barrier to improving workplace productivity and our recommendations contain measures to address<br />
this issue.<br />
<strong>The</strong> costs <strong>of</strong> new practices and strategies to lift productivity can exceed the potential benefits to<br />
the firm particularly in the short term. We note that regulation can have a significant effect on the<br />
costs facing a firm, with commonly cited examples being the impact <strong>of</strong> labour market and resource<br />
management regulation on investment decisions.<br />
Implementing a strategy to lift productivity may be difficult if there is a lack <strong>of</strong> “buy-in”. For example, a<br />
perception that a productivity strategy would result in job losses or be pressured to work longer hours<br />
could result in opposition to its adoption.<br />
<strong>The</strong> risks associated with a new strategy or practice may deter firms from new productivityenhancing<br />
initiatives.<br />
Firms can be reluctant to invest in productivity-enhancing activities if they think their competitors<br />
could capture so much <strong>of</strong> the gains that the investment is not worthwhile.
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5<br />
5 case study – toll tranzlink<br />
“We were on a downward spiral with no real future. However,<br />
we didn’t let this stop us. We went for a 50-50 strategy – 50%<br />
best-<strong>of</strong>-breed technology and 50% the best in management and<br />
education. In three years we have turned the firm around and it<br />
is now financially stable and growing. We have an operationally<br />
sound network and a proud culture. Informed decision-making<br />
happens at the coalface or at a grass-roots level first in our<br />
company. We are now moving at pace in one direction as a<br />
world-class logistics operation that people want to work for.”<br />
– Greg Miller, Group General Manager, Toll Tranzlink<br />
Just over two years ago Toll Tranzlink was facing massive business challenges and significant<br />
financial losses. Poor systems and reporting at all levels in the firm meant that misinformation<br />
was running the company into the ground.<br />
<strong>The</strong> poor systems were also leading to poor decision-making in the firm and inconsistent<br />
customer service. As a result, Toll Tranzlink had grumpy customers, high customer and staff<br />
churn and constant leadership and management changes. Shareholders were also discouraged<br />
from making much needed investments to improve the firm.<br />
When Greg Miller joined the firm as Group General Manager, his first priority was to stabilise the<br />
business. Once the lack <strong>of</strong> business knowledge was identified as the foundation <strong>of</strong> Toll Tranzlink’s<br />
performance issues, Mr Miller set out to implement a solution that involved integrating the<br />
people and systems, implementing an enterprise-wide new management system, and ensuring<br />
that a strong leadership team was in place that included industry specialists.<br />
Mr Miller says that Toll Tranzlink’s leadership team embarked on a strategy that involved the<br />
introduction <strong>of</strong> a broad range <strong>of</strong> technological solutions to improve their business knowledge,<br />
including the development <strong>of</strong> a “best <strong>of</strong> breed” web-based system for global access to business<br />
information. This technology was designed to be used by mobile operators in the field, in trucks,<br />
in the yards or working on a fork hoist.<br />
<strong>The</strong> data could be collected at all stages and while workers were on the move. Many<br />
communications options existed but Toll Tranzlink settled on a strategic partnership with<br />
Vodafone to provide GPRS technology (and RF, radio band and frequency-Fleet Link).
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“As they say, a picture is worth a thousand words so that’s what we did. We turned our business<br />
data into pictures, and we have just reported a 400% return on investment (ROI) in 30 months,”<br />
Mr Miller says.<br />
<strong>The</strong> leadership team also recognised that getting good data collection and making a difference to<br />
the firm would require the commitment <strong>of</strong> every staff member. This meant developing a full suite<br />
<strong>of</strong> educational tools to teach staff how to use the new mobile data collection system and setting<br />
up two education centres.<br />
Toll Tranzlink’s First Class Training School was designed for both literate and illiterate workers,<br />
and covered how to self-measure within all areas <strong>of</strong> the organisation, as well as understanding<br />
the productivity drivers that are relevant to each staff member and how they can individually<br />
influence the firm’s outcomes.<br />
Mr Miller says that once the significant investment in training had been made, Toll Tranzlink’s<br />
new enterprise management system was deployed nationally, with the leadership team taking a<br />
central role in the roll-out.<br />
“Our new systems meant every worker had full transparency on their business decisions, down<br />
to the minute, 24/7. And we managed to do all <strong>of</strong> this concurrently and on a budget that was less<br />
than the past operation’s system-licensing cost,” Mr Miller says.<br />
<strong>The</strong> successful implementation <strong>of</strong> the technology, staff and business process strategies at Toll<br />
Tranzlink has enabled far broader and more accurate reporting. <strong>The</strong> accuracy <strong>of</strong> the information<br />
has also resulted in a 55% increase in the number <strong>of</strong> on-time, undamaged deliveries and more<br />
effective use <strong>of</strong> each truck’s capacity, creating significant improvements in customer confidence<br />
and far better overall business performance.<br />
<strong>The</strong> following additional case studies <strong>of</strong> New Zealand companies who have introduced best<br />
practice workplace productivity activities are featured in the WPWG’s full report and are<br />
available at www.dol.govt.nz/productivity. <strong>The</strong>se include:<br />
• Vodafone – Creating a Productive <strong>Workplace</strong> Culture<br />
• Jenkin Timber, West Auckland – Encouraging Innovation and the Use <strong>of</strong> Technology<br />
• Rotaform Plastics Ltd, Auckland – Investing in People and Skills<br />
• Good Time Food Company, Hawke’s Bay – Organising Work<br />
• Kiwi Expat Association (KEA) and battery technology company Anzode Ltd –<br />
Networking and Collaborating<br />
• Fonterra Co-operative Group Ltd – Measuring What Matters
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6<br />
meeting the workplace productivity challenge<br />
<strong>Productivity</strong> isn’t everything, but in the long run it is almost<br />
everything. A country’s ability to improve its standard <strong>of</strong> living<br />
over time depends almost entirely on its ability to raise its output<br />
per worker. 10<br />
– Paul Krugman, <strong>The</strong> Age <strong>of</strong> Diminished Expectations<br />
In this section we identify steps New Zealanders can take to raise workplace productivity that improves<br />
economic performance and ensures we have the very best quality <strong>of</strong> life possible.<br />
6.1<br />
A <strong>Workplace</strong> <strong>Productivity</strong> Agenda<br />
Our findings and recommendations set out a <strong>Workplace</strong> <strong>Productivity</strong> Agenda for responding to the<br />
workplace productivity challenge. This Agenda emphasises the need to build a shared commitment<br />
and responsibility for action among industry, firms, unions, employees and government.<br />
<strong>The</strong> process undertaken by the Working Group has generated a heightened level <strong>of</strong> attention in<br />
workplace productivity issues, a significant level <strong>of</strong> commitment from key stakeholders and goodwill<br />
for initiatives to lift New Zealand’s overall workplace productivity performance. However, this is just<br />
the beginning. We consider that it is essential this commitment and goodwill be harnessed to achieve<br />
sustained emphasis on continuous improvements in workplace productivity.<br />
In communicating messages about the <strong>Workplace</strong> <strong>Productivity</strong> Agenda there needs to be a greater<br />
emphasis on learning how to do what we do better, increasing the value <strong>of</strong> what we do now and<br />
identifying the new opportunities that will lead to the higher value, higher skill, higher wage economy.<br />
This Agenda is necessary to ensure a co-ordinated response to our recommendations. We<br />
recommend that an Advisory Board or Committee be established to oversee the implementation <strong>of</strong><br />
the recommendations in this report. This successor body should be:<br />
• Founded on the basis <strong>of</strong> shared responsibility, consultation and active engagement <strong>of</strong><br />
industry, firms, unions, employees and the government.<br />
10<br />
Krugman, P (1992), <strong>The</strong> Age <strong>of</strong> Diminished Expectations: US Economic Policy in the 1980s, MIT Press, Cambridge,<br />
page 9.
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• Established for a specified period <strong>of</strong> time (two to three years) and subject to a review <strong>of</strong><br />
its purpose, effectiveness and composition towards the end <strong>of</strong> that period.<br />
• Focused on short- to medium-term implementation.<br />
• Representative <strong>of</strong> a broad range <strong>of</strong> industries and different sized firms.<br />
• Supported by a secretariat seconded from interested departments and agencies.<br />
We consider that this successor body should be responsible for the following functions:<br />
• Strategic communications to raise the pr<strong>of</strong>ile <strong>of</strong> workplace productivity.<br />
• Sharing knowledge by supporting the distribution <strong>of</strong> research and diagnostic tools and<br />
technologies with the support <strong>of</strong> all the key stakeholders.<br />
• Creating or commissioning new diagnostic support tools and other assistance to help<br />
identify possible workplace productivity improvements.<br />
• Facilitating productivity improvements by providing a catalyst for learning, such as<br />
bringing firms together for business-to-business exchanges.<br />
• Providing funding support for capacity-building activities and workplace<br />
productivity improvements.<br />
• Undertaking research and knowledge-deepening activities, including developing links<br />
to international productivity organisations and commissioning and reporting on research<br />
into workplace productivity issues.<br />
• Reviewing government programmes to ensure that resources are focused, targeted<br />
and relevant.<br />
In Budget 2004, the government set aside a contingency <strong>of</strong> up to $2.5 million per year for activities<br />
to promote improved workplace productivity. We recommend a flexible method <strong>of</strong> allocating funds<br />
across the functions proposed for the <strong>Workplace</strong> <strong>Productivity</strong> Agenda be used because this will allow<br />
for targeting areas <strong>of</strong> greatest importance each year.<br />
<strong>The</strong> successor body should be required to identify to Ministers the areas on which it considers the<br />
most emphasis should be placed each year and the allocation <strong>of</strong> funds it proposes making across these<br />
areas, and should be accountable to Ministers for the achievement <strong>of</strong> agreed outcomes.<br />
6.2<br />
Specific WPWG Recommendations<br />
Our recommendations are grouped under four key areas <strong>of</strong> action. <strong>The</strong>se actions are designed so that<br />
all organisations may benefit but it is acknowledged that they are most likely to help existing firms to<br />
achieve productivity gains.<br />
<strong>The</strong>se actions, as illustrated in Figure 6, support and complement the <strong>Workplace</strong> <strong>Productivity</strong><br />
Agenda and represent a broad framework for the ways that industry, firms, unions, employees and the<br />
government can implement productivity improvements.
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Figure 6: Framework <strong>of</strong> Recommendations<br />
<strong>The</strong> intention is to create an ongoing process that generates continuous improvements in the<br />
processes and systems available to all stakeholders. It is proposed that support for firms will continue<br />
to be the shared responsibility <strong>of</strong> all partners identified in the framework.<br />
For a full list <strong>of</strong> our recommendations, please refer to Appendix 2 <strong>of</strong> this document or the Working<br />
Group’s full report.<br />
1. Awareness Raising<br />
We believe it is important to raise general awareness <strong>of</strong> the ways that workplace productivity can be<br />
improved, including the potential opportunities and benefits that can be created.<br />
<strong>The</strong> Working Group’s specific recommendations to improve awareness <strong>of</strong> workplace productivity<br />
issues are primarily focused on raising awareness <strong>of</strong> the importance <strong>of</strong> the seven drivers for improving<br />
workplace productivity. This includes highlighting the interdependence among the drivers through<br />
the promotion <strong>of</strong> best practice, case studies and demonstration workplaces, and through the use <strong>of</strong><br />
industry groups and employee organisations to share good practice and experiences.<br />
<strong>The</strong> Working Group sees a strategic communications role, focused on these activities, as being core to<br />
the functions <strong>of</strong> a successor body<br />
We also recommend an awareness raising campaign around skills investment, in particular the importance<br />
<strong>of</strong> raising foundation skills within the firm and positive perceptions around vocational qualifications.
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2. Diagnostic Tools<br />
<strong>The</strong> Working Group notes that diagnostic tools can assist firms in identifying how effectively they<br />
are performing and where they may need to improve. <strong>The</strong>se can measure performance individually<br />
against any <strong>of</strong> the seven drivers <strong>of</strong> workplace productivity, although the diagnostic process will be<br />
more effective where it examines performance against a combination <strong>of</strong> these drivers (reflecting the<br />
complementarities among different business practices).<br />
Our recommendations to improve awareness <strong>of</strong> workplace productivity issues focus on the need to<br />
review the availability and effectiveness <strong>of</strong> existing tools for the drivers <strong>of</strong> workplace productivity,<br />
and to develop new tools, information and frameworks to address gaps. New tools should utilise<br />
international best practice, but be relevant to New Zealand industry.<br />
3. Implementation<br />
To achieve the potential productivity gains outlined in the Working Group’s report, firms will need<br />
assistance and support to implement specific strategies, including the availability <strong>of</strong> information and<br />
expertise about specific actions and how to put these in place.<br />
Based on feedback from the workshop, firms have indicated they want to be able to access information<br />
and expertise in a simple, user-friendly and streamlined way.<br />
Our recommendations to assist firms in implementing productivity improvements focus primarily<br />
on the need to improve the relevance, co-ordination, responsiveness and accessibility <strong>of</strong> government<br />
support for the drivers <strong>of</strong> workplace productivity.<br />
This would include facilitating linkages and collaboration among industry, government and employee<br />
organisations to improve workplace productivity and is particularly important in the areas <strong>of</strong><br />
employment relations, skills development and innovation.<br />
We also recommend a review <strong>of</strong> how government currently supports skills investment by firms,<br />
including the mechanisms for supporting firms to identify skills needs and training solutions. In<br />
developing these forms <strong>of</strong> assistance, the Working Group notes the need to consider the role <strong>of</strong> ITOs<br />
as a delivery mechanism.<br />
In its full recommendations, the Working Group proposes that further work is undertaken to address<br />
the needs <strong>of</strong> existing workers with low foundation skills. This will require a substantial increase in<br />
government funding in this area and alignment <strong>of</strong> foundation skills training with wider industry<br />
training to ensure broad skills develop aligned to industry requirements. <strong>The</strong> Working Group would<br />
also like to see greater adoption <strong>of</strong> management and commercialisation courses as part <strong>of</strong> the tertiary<br />
engineering and science curriculum.<br />
We recommend assessing existing quality standards for the drivers <strong>of</strong> workplace productivity and<br />
developing these further as necessary.<br />
4. Research and Evaluation<br />
Research and evaluation are useful for identifying progress and areas for improvement that can help<br />
focus efforts to continuously lift New Zealand’s productivity performance.<br />
<strong>The</strong> WPWG is keen to see more research undertaken into the following areas:<br />
• <strong>The</strong> incentives for firms to invest in the drivers <strong>of</strong> workplace productivity, including<br />
particularly the returns on that investment.
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29<br />
• <strong>The</strong> incentives and relationship between decisions by individuals and workplace productivity,<br />
including individuals’ investment in life long learning and achieving an appropriate worklife<br />
balance.<br />
• Current practices in New Zealand and identification <strong>of</strong> good practice as well as how<br />
the distinctive values and cultural characteristics <strong>of</strong> New Zealanders enhance or impede<br />
firm productivity.<br />
• Current and potential mechanisms to support the drivers <strong>of</strong> workplace productivity, including<br />
evaluation <strong>of</strong> the effectiveness <strong>of</strong> current government programmes and funding mechanisms,<br />
and proposed refinements to existing government programmes particularly with regard to<br />
investment in skills.<br />
<strong>The</strong> Working Group notes that it is critical that any research undertaken in these areas is aligned with<br />
current government research in relevant areas.
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7<br />
appendix 1 – wpwg membership<br />
<strong>Workplace</strong> <strong>Productivity</strong> Working Group Membership<br />
<strong>The</strong> members <strong>of</strong> the <strong>Workplace</strong> <strong>Productivity</strong> Working Group have a wide range <strong>of</strong> backgrounds, and<br />
bring diverse and practical perspectives. <strong>The</strong>y are:<br />
• Owen Harvey – Innovation and Systems Ltd<br />
• George Lafferty – Pr<strong>of</strong>essor <strong>of</strong> Human Resource Management & Industrial Relations at<br />
Victoria University, Wellington<br />
• Jan Mottram – HR Director, Vodafone<br />
• Katherine Percy 11 – Chief Executive, Workbase<br />
• Craig Ellison – Moana Pacific Fisheries Limited<br />
• Greg Miller – Group General Manager, Toll Tranzlink.<br />
(More detailed biographies for these Working Group members are available at www.dol.govt.nz/<br />
productivity.)<br />
11<br />
Katherine was supported by Carla White, Acting Chief Executive <strong>of</strong> Workbase.
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Representatives <strong>of</strong> organisations or agencies<br />
• Peter Conway – NZCTU representative<br />
• Nick Clark 12 – Business New Zealand representative<br />
• Andrew Annakin 13 – <strong>Department</strong> <strong>of</strong> Labour representative (Working Group Chair)<br />
• Peter Wilson 14 – Treasury representative<br />
• David King – Ministry <strong>of</strong> Economic Development representative<br />
• Maria Crook – New Zealand Trade and Enterprise representative<br />
• James Buwalda – <strong>Department</strong> <strong>of</strong> Labour, Project Sponsor.<br />
12<br />
Nick was supported by Jeremy Baker and Peter Whitehouse.<br />
13<br />
Andrew replaced Ge<strong>of</strong>f Bascand as the <strong>Department</strong> <strong>of</strong> Labour’s representative on the Working Group.<br />
14<br />
Peter replaced Jeremy Corban as the Treasury’s representative on the Working Group.
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8 appendix 2 – consolidated recommendations<br />
Building Leadership and Management Capability<br />
Awareness Raising<br />
1 Raise awareness <strong>of</strong> the importance <strong>of</strong> good leadership and management to workplace<br />
productivity by showcasing effective leaders and celebrating their success, and highlighting<br />
the need for leaders at all levels <strong>of</strong> an organisation.<br />
2 Examine how existing government assistance programmes could be improved to raise<br />
awareness <strong>of</strong> the benefits <strong>of</strong> leadership and management development.<br />
3 Use industry networks to raise awareness <strong>of</strong> the importance <strong>of</strong> leadership and management<br />
capability in improving performance, and to spread best practice, through the sharing <strong>of</strong><br />
management and leadership skills and experiences.<br />
Diagnostic Tools<br />
4 Review the availability and effectiveness <strong>of</strong> existing tools for diagnosing the level <strong>of</strong> leadership<br />
and management capability in individual firms and improve them, as necessary, to ensure<br />
they meet the needs and circumstances <strong>of</strong> all types <strong>of</strong> New Zealand firms.<br />
Implementation<br />
5 Make it easier for firms to access government leadership and management development<br />
services in a seamless way.<br />
6 Assess the extent to which quality standards exist for leadership and management services<br />
and, where necessary, develop such standards.<br />
7 Bring together businesses and organisations delivering and developing courses and<br />
information on leadership and management capability to ensure that they are accessible<br />
and relevant to firms. This may include bringing together education institutions, third-party<br />
training providers and firms.
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Research and Evaluation<br />
8 Research whether firms have sufficient incentives to invest in building leadership and<br />
management capability and, if necessary, take action to strengthen these incentives.<br />
9 It is proposed that the Management and Business Capability Co-ordinating (MBCC) Project<br />
advise the Working Group’s successor body <strong>of</strong> its progress in carrying out its planned work<br />
programme to check that activities aimed at increasing overall productivity are well aligned,<br />
co-ordinated and complementary to the proposed <strong>Workplace</strong> <strong>Productivity</strong> Agenda. This<br />
co-operation would also provide the successor body with the ability to ensure that our<br />
recommendations (as outlined in this report) are delivered.<br />
10 Research the value and potential mechanisms for introducing mentoring for managers<br />
in SMEs.<br />
11 Conduct research to gain a clearer understanding <strong>of</strong> leadership and management capabilities<br />
to avoid duplication and add value to existing programmes, such as the MBCC Project.<br />
Creating Productive <strong>Workplace</strong> Cultures<br />
Awareness Raising<br />
12 Model and communicate the benefits <strong>of</strong> good employment relationship practices through<br />
industry organisations, networks, clusters and unions.<br />
13 Promote purposeful employee participation, including in change management.<br />
Diagnostic Tools<br />
14 Review existing programmes and support to promote productive workplace cultures and<br />
develop tools, information and frameworks to address any identified gaps. This would include<br />
assessing what tools are available for measuring and addressing employment relations issues<br />
and employee participation.<br />
Implementation<br />
15 Continue to support firms, employees and unions in improving their employment<br />
relationships and in developing supportive workplace cultures.<br />
16 We endorse the establishment <strong>of</strong> a Partnership Resource to promote workplace innovation,<br />
productivity growth and improved service delivery through constructive employer/union<br />
partnerships.<br />
17 Create greater dialogue between industry, firms, unions and employees on how to develop<br />
combined strategies for encouraging productive workplace cultures and building effective<br />
employee participation mechanisms.<br />
18 Promote and roll out tools, information and frameworks for building productive<br />
workplace cultures.
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Research and Evaluation<br />
19 Undertake research on employee participation mechanisms in New Zealand workplaces,<br />
including identifying good practice examples.<br />
Encouraging Innovation and the Use <strong>of</strong> Technology<br />
Awareness Raising<br />
20 Raise awareness <strong>of</strong> innovation as a broader concept than research and development (R&D)<br />
or high-tech investment.<br />
21 Promote an understanding that innovation requires a range <strong>of</strong> supporting practices within<br />
the firm, such as environmental scanning and information management, close customer<br />
relationships, a culture that encourages new ideas and teamwork, investment in staff and<br />
strong leadership.<br />
22 Use industry networks to raise awareness and spread best practice through sharing<br />
innovation management experience.<br />
23 Raise awareness <strong>of</strong> the importance <strong>of</strong> continued investment in the right technology for firms<br />
facing labour shortages.<br />
24 Encourage the adoption <strong>of</strong> firm management and commercialisation programmes as part <strong>of</strong><br />
the engineering/science course syllabus in tertiary organisations and among staff involved in<br />
innovation processes in firms (and vice versa).<br />
Diagnostic Tools<br />
25 Evaluate the effectiveness <strong>of</strong> existing tools and programmes, particularly around the issue <strong>of</strong><br />
firms’ ability to adopt and adapt innovations and new technology. Develop tools, information<br />
and frameworks to fill identified gaps.<br />
Implementation<br />
26 Facilitate linkages and collaborative relationships, both between firms and Crown Research<br />
Institutes (CRIs), tertiary institutions and research expertise; and firm-to-firm, to encourage<br />
the exchange <strong>of</strong> information, skills and technology, improve opportunities for capturing<br />
knowledge spillovers, and build up the innovation capability <strong>of</strong> firms.<br />
27 Consider making mentor support an integral part <strong>of</strong> the delivery <strong>of</strong> technology and<br />
innovation assistance, to provide owner/managers with some space and guidance to work on<br />
the firm rather than in the firm.<br />
28 Improve co-ordination and responsiveness <strong>of</strong> government services, making management and<br />
marketing support available alongside R&D support and improving the “front end” client<br />
advisory services, so that the most appropriate support is provided to firms from the first<br />
contact, irrespective <strong>of</strong> the agency first approached.
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Research and Evaluation<br />
29 Ensure research is undertaken into the issue <strong>of</strong> firms’ access to finance.<br />
30 Identify any barriers to increased capital accumulation and how these can be reduced.<br />
Investing in People and Skills<br />
Awareness Raising<br />
31 Raise awareness <strong>of</strong> the need for firms to undertake skills needs assessments, so they can<br />
identify what skills they need and where they have skill gaps including identification <strong>of</strong><br />
where improvements in foundation skills are needed. Promote the benefits <strong>of</strong> undertaking<br />
these assessments.<br />
32 Provide information on the best ways <strong>of</strong> matching skills to the needs <strong>of</strong> firms and linking to<br />
ongoing improvements in managerial capability and work organisation.<br />
33 Provide information on the return on investment in foundation skills for all firms, and the<br />
return on investment in education and training generally for small and medium-sized<br />
enterprises (SMEs). More robust information which has credibility within the business<br />
community has the potential to change managers’ perceptions, with an increase in the<br />
investment in people and skills.<br />
34 Encourage positive perceptions by school leavers <strong>of</strong> vocational occupations as careers and<br />
promote industry training as an option, in order to increase the level <strong>of</strong> investment in these<br />
areas and to reduce the negative impact for business <strong>of</strong> skill shortages, including targeted<br />
information for school career guidance counsellors.<br />
Diagnostic Tools<br />
35 Review the availability and effectiveness <strong>of</strong> existing tools to help employers and employees<br />
undertake an assessment <strong>of</strong> the potential return on investment in skills development<br />
generally (with tools targeted at SMEs in particular), and develop new tools to fill any gaps.<br />
36 Provide a tool to assist firms in undertaking an assessment <strong>of</strong> skills required by a firm, the gap<br />
between the required skills and the existing skills within the firm, and the steps required to<br />
address any identified skill shortages.<br />
37 As part <strong>of</strong> the assessment <strong>of</strong> skills needs, these tools need to identify where foundation skills<br />
training is necessary and the potential return on investment that can be achieved through<br />
workplace-based foundation skills training.<br />
Implementation<br />
Education and Training Infrastructure<br />
38 Build a strong infrastructure, including Industry Training Organisation (ITO) capability, for<br />
the delivery <strong>of</strong> workplace-based training and ensure ITOs are involved in workplace-based<br />
training for foundation skills and training for SMEs.
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39 Continue to build on the improvements in the tertiary education sector to the linkages<br />
between government, suppliers and firms so that over time workplace training increasingly<br />
meets the skill needs <strong>of</strong> firms.<br />
40 Continue to provide support for the ongoing work <strong>of</strong> the Skill NZ campaign.<br />
Support for Firm-specific Training<br />
41 Develop support for firms to identify skill needs, placing those skill needs in a wider<br />
productivity and firm improvement context, and a specific brokerage role to support<br />
investment by SMEs in skills and training. In developing these forms <strong>of</strong> assistance, consider<br />
the role that ITOs can play as a delivery agency and how this can be encouraged (and identify<br />
other appropriate organisations where no ITO exists).<br />
Foundation Skills Training<br />
42 <strong>The</strong> government needs to focus on addressing the needs <strong>of</strong> existing workers with low levels<br />
<strong>of</strong> foundation skills. This will require a substantial increase in foundation skills funding<br />
targeted at those already in the workforce. Funding should cover learning delivery, including<br />
workplace-based training, co-ordination, and capacity/capability building and support for<br />
providers, practitioners and learners.<br />
43 Integrate foundation learning with industry training so that those with lower levels <strong>of</strong><br />
foundation skills can develop those and other skills.<br />
44 Trial (and evaluate) new ways <strong>of</strong> delivering foundation learning to improve the quality <strong>of</strong><br />
training in the workplace and the incentives to design improved high quality training, for<br />
example designing programmes that closely match workplace tasks.<br />
Research and Evaluation<br />
45 Research the effectiveness <strong>of</strong> workplace foundation skills programmes through evaluating any<br />
new initiatives that are approved as a result <strong>of</strong> our proposals to provide improved information<br />
for employers, employees, unions and the government on the best approaches to adopt.<br />
46 Evaluate whether changes are required to the design <strong>of</strong> funding and accountability<br />
arrangements for government-funded workplace training to help ensure that SME training<br />
needs are met (for both foundation skills and wider skills training).<br />
47 Research the effectiveness <strong>of</strong> steps to enhance education and training in SMEs through the<br />
evaluation <strong>of</strong> trials, to provide assurance that the education and training are providing a<br />
return on the employer’s investment and to identify critical success factors.<br />
48 Research whether the different funding arrangements for workplace training and other<br />
tertiary education represent an unnecessary barrier to skill development in the workplace.<br />
49 Explore the level <strong>of</strong> longer-term skill investment needed to achieve a significant improvement<br />
in lifelong learning, in order to support ongoing productivity improvements.
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Organising Work<br />
Awareness Raising<br />
50 Make available and/or produce relevant information about how work organisation affects<br />
workplace productivity and the benefits <strong>of</strong> implementing these strategies, including the<br />
benefits <strong>of</strong> employee involvement.<br />
51 Provide background information on tools used overseas to assess work organisation<br />
issues, such as the UK’s <strong>Department</strong> <strong>of</strong> Trade and Industry Tool Kit and Danish Technology<br />
Institute tools.<br />
52 Identify case studies and demonstration workplaces that focus on successful organisational<br />
design, processes and practices.<br />
Diagnostic Tools<br />
53 Develop and test diagnostic tools, modifying overseas models for the New Zealand business<br />
environment, for assessing structural and work reorganisation requirements.<br />
54 Provide diagnostic tools to assist in assessing whether a firm’s structure/work design is<br />
appropriate and/or effective. This may be especially relevant to organisations in times <strong>of</strong><br />
change, as well as when developing an ongoing strategy.<br />
Implementation Support<br />
55 Facilitate the provision <strong>of</strong> networking and other learning opportunities as well as mentoring<br />
assistance, including facilitators and consultant practitioners, to undertake redesign<br />
assessments and to engage in redesign work.<br />
Research and Evaluation<br />
56 Assess availability and accessibility <strong>of</strong> advice for firms, particularly small business services,<br />
and potential for intermediaries as service providers.<br />
57 Assess the linkages between the Work-Life Balance Project and workplace<br />
productivity improvements.<br />
Networking and Collaborating<br />
Awareness Raising<br />
58 Identify the full range <strong>of</strong> networking and collaborative opportunities and mechanisms already<br />
available and ensure firms are aware <strong>of</strong> how to use these effectively.<br />
59 Identify and disseminate examples <strong>of</strong> best practice in networking and collaboration, and case<br />
studies showing the resultant benefits.
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60 Explore the scope for using employer and employee organisations as complementary<br />
mechanisms to help spread key awareness messages.<br />
Diagnostic Tools<br />
61 Review whether existing tools to diagnose business capability are putting sufficient emphasis<br />
on the extent to which firms are utilising networking and collaboration both within New<br />
Zealand and internationally, and adapt these tools, as necessary, to ensure that they are<br />
including this emphasis.<br />
Research and Evaluation<br />
62 Review whether the impact and reach <strong>of</strong> existing firm capability services (in addition to<br />
the Enterprise Development Fund and Growth Services Fund) could be increased by adding<br />
further networking and/or collaborative elements to spread the benefits beyond the<br />
primary beneficiary.<br />
63 Undertake more detailed research into why networks are established and, more<br />
particularly, what constitutes best network design and operation, particularly in relation<br />
to enhancing productivity.<br />
Measuring What Matters<br />
Awareness Raising<br />
64 Raise awareness <strong>of</strong> the value <strong>of</strong> measurement and reporting as an integral part <strong>of</strong> workplace<br />
productivity strategies.<br />
65 Develop greater accessibility to both public and private information and other resources<br />
available to assist firms in measurement and reporting activities.<br />
Diagnostic Tools<br />
66 Provide diagnostic support to assist firms in getting started on measuring and reporting.<br />
Research and Evaluation<br />
67 Undertake further research to better understand:<br />
a<br />
b<br />
c<br />
<strong>The</strong> type <strong>of</strong> measurement and monitoring that is effective in identifying good performance.<br />
<strong>The</strong> nature <strong>of</strong> measurement and reporting practices in New Zealand and how good<br />
measurement practices contribute to increased workplace productivity, such as the<br />
Ministry <strong>of</strong> Economic Development (MED) continuing to include questions relating to<br />
measurement practices in its business practice surveys.<br />
<strong>The</strong> determinants <strong>of</strong> firm performance using good micro data and research techniques.
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For a copy <strong>of</strong> the full report <strong>of</strong><br />
<strong>The</strong> <strong>Workplace</strong> <strong>Productivity</strong> Working Group<br />
Please contact<br />
<strong>The</strong> <strong>Department</strong> <strong>of</strong> Labour<br />
PO Box 3705, Wellington, New Zealand<br />
or for an electronic version please visit the <strong>Workplace</strong> <strong>Productivity</strong> website at<br />
www.dol.govt.nz/productivity