Logo Usage Guide - McKnight Foundation
Logo Usage Guide - McKnight Foundation
Logo Usage Guide - McKnight Foundation
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M C KNI G HT<br />
ART ST<br />
FEL L O W SHIPS<br />
LOGO GUIDE<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com 12.23.11
The <strong>McKnight</strong> <strong>Foundation</strong> PAGE 1 | 12.23.11<br />
Artist Fellowships <strong>Logo</strong> <strong>Guide</strong><br />
File names use the codes shown next to each logo below. Format abbreviations are then added as suffixes.<br />
TYPE-ONLY LOGO<br />
TO_2C_S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
TO_BLK_S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
TO_WHT_2C_S<br />
TO_WHT_S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
WHITE LOGOS<br />
SHOWN HERE ON A DARK BACKGROUND<br />
THESE TWO ARE NOT PROVIDED IN PDF<br />
FORMAT SINCE THEY WILL NOT HAVE<br />
A BACKGROUND (AND WON’T SHOW UP)<br />
RECTANGULAR LOGO<br />
R_3C_S<br />
ARTIST FELLOW<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
R_3C (NOTE THAT THE “FELLOW” LOGO DOES NOT HAVE AN “_S_” IN THE FILE NAME<br />
M C K N I G HT<br />
ART ST<br />
R_BLK_2C_S<br />
R_BLK_S<br />
F E L L O W<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
HORIZONTAL RIBBON LOGO<br />
HR_BLK_2C_S<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
HR_3C_S<br />
HR_RED_S<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
HR_BLK_S<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
HR_BLK<br />
ARTIST FELLOW<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com<br />
M C KNI G HT ARTI ST FELLO W<br />
(NOTE THAT THE “FELLOW” LOGO DOES NOT HAVE AN “_S_” IN THE FILE NAME
The <strong>McKnight</strong> <strong>Foundation</strong> PAGE 2 | 12.23.11<br />
Artist Fellowships <strong>Logo</strong> <strong>Guide</strong><br />
File names use the codes shown next to each logo below.<br />
30 YEARS LOGO<br />
30Y_2C_S<br />
M C KNI G HT<br />
ART ST<br />
FEL L O W SHIPS<br />
30 YEARS<br />
30Y_3C_S<br />
M C K N I G HT<br />
ART ST<br />
F E L L O W S H I P S<br />
30<br />
YEARS<br />
30YHR_3C_S<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
30<br />
YEARS<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com
The <strong>McKnight</strong> <strong>Foundation</strong> PAGE 3 | 12.23.11<br />
Artist Fellowships <strong>Logo</strong> <strong>Guide</strong><br />
The colors below are built in Adobe Illustrator CS5 and will not look consistent here (for technical reasons).<br />
This is a color reference for the identity that will assist anyone trying to match the logo color.<br />
M C KNI G HT ARTI ST FELLO W SHIP S<br />
HEX CODE<br />
E7E8DF DC2328 231F20<br />
RGB COLORS<br />
231R<br />
232G<br />
223B<br />
220R<br />
35G<br />
40B<br />
35R<br />
31G<br />
32B<br />
CMYK COLORS<br />
(COATED PAPER OR<br />
UNCOATED PAPER)<br />
5Y<br />
7K<br />
100 M<br />
100Y<br />
100 K<br />
UNCOATED PAPER<br />
PMS COLORS<br />
PANTONE 9081U CREAM<br />
PRINT LIGHT TO MATCH<br />
COATED CHIP<br />
PANTONE 185U RED<br />
BLACK<br />
COATED PAPER<br />
PMS COLORS<br />
PANTONE 9081C CREAM PANTONE 185C RED BLACK<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com
The <strong>McKnight</strong> <strong>Foundation</strong> PAGE 4 | 12.23.11<br />
Artist Fellowships <strong>Logo</strong> <strong>Guide</strong><br />
The best way to find the right logo is to choose the format you need, then look for the logo version’s code<br />
(on pages 1 & 2 of this document) in one of the folders below. Colored folders are top level. Please call if I<br />
can ever help you choose the right logo. My contact info is at the bottom of the page.<br />
PIXEL<br />
USE ACTUAL SIZE OR SCALE DOWN. LOSES RESOLUTION WHEN SIZED UP.<br />
.PNG<br />
.JPG<br />
.BMP<br />
.TIF<br />
240PX<br />
72 DPI RGB<br />
TRANSPARENT<br />
FOR WEB<br />
128PX<br />
PROVIDED IN<br />
THREE SIZES<br />
48PX<br />
THIS IS TINY.<br />
TWITTER ACCT. ONLY<br />
300 DPI<br />
RGB<br />
2 INCHES WIDE<br />
HIGH RESOLUTION<br />
PIXEL-BASED<br />
FORMAT FOR<br />
MS OFFICE-TYPE<br />
APPLICATIONS<br />
SAME AS 600 DPI BITMAP<br />
(BLACK LOGOS ONLY)<br />
FOR WINDOWS ONLY<br />
600 DPI<br />
HIGH RES<br />
CMYK<br />
600 DPI<br />
BITMAP<br />
(BLACK<br />
LOGOS<br />
ONLY)<br />
2 INCHES WIDE<br />
HIGH RESOLUTION<br />
PIXEL-BASED<br />
FORMAT FOR PRINT<br />
APPLICATIONS WHEN<br />
VECTOR IS NOT AN OPTION<br />
HIGH RESOLUTION<br />
PIXEL-BASED<br />
BLACK AND WHITE<br />
FORMAT. SOME VENDORS<br />
(LIKE EMBROIDERY<br />
OUTFITS) ASK FOR THIS.<br />
WHITE (REVERSED) LOGO VERSIONS<br />
WILL NOT BE AVAILABLE IN THESE FOMATS<br />
PDF<br />
RGB<br />
CMYK<br />
USE RGB FOR SCREEN,<br />
CMYK FOR PRINT<br />
VECTOR<br />
OKAY TO RESIZE<br />
USE RGB FOR SCREEN,<br />
CMYK FOR PRINT<br />
CHOOSE THE FILE<br />
BASED ON THE PAPER<br />
YOU’RE PRINTING ON<br />
RGB<br />
CMYK<br />
PMS COATED<br />
PMS UNCOATED<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
FROM ADOBE<br />
ILLUSTRATOR<br />
CS5<br />
FROM ADOBE<br />
ILLUSTRATOR<br />
CS5<br />
FILES BUILT WITH PANTONE COLORS<br />
FOR SPOT COLOR PRINTING<br />
.EPS IS THE PREFERRED FILE TYPE<br />
FOR VECTOR GRAPHICS<br />
.EPS IS THE PREFERRED FILE TYPE<br />
FOR VECTOR GRAPHICS<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com
The <strong>McKnight</strong> <strong>Foundation</strong> PAGE 5 | 12.23.11<br />
Artist Fellowships <strong>Logo</strong> <strong>Guide</strong><br />
This page takes you through the file names for a single logo version’s formats so you can pinpoint the logo<br />
files more easily when you look in the folders.<br />
HR_BLK<br />
PIXEL<br />
.PNG<br />
.JPG<br />
.BMP<br />
.TIF<br />
240PX<br />
AFlogo_HR_BLK_240.png<br />
128PX<br />
AFlogo_HR_BLK_128.png<br />
48PX<br />
AFlogo_HR_BLK_48.png<br />
AFlogo_HR_BLK.jpg<br />
RGB<br />
PDF<br />
CMYK<br />
AFlogo_HR_BLK.bmp<br />
600 DPI<br />
HIGH RES<br />
CMYK<br />
AFlogo_HR_BLK.tif<br />
600 DPI<br />
BITMAP<br />
(BLACK<br />
LOGOS<br />
ONLY)<br />
AFlogo_HR_BLK_BIT.tif<br />
AFlogo_HR_BLK_cmyk.pdf<br />
AFlogo_HR_BLK_rgb.pdf<br />
VECTOR<br />
RGB<br />
CMYK<br />
PMS COATED<br />
PMS UNCOATED<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
.AI<br />
.EPS<br />
AFlogo_HR_BLK_uncoatPMS.eps<br />
AFlogo_HR_BLK_uncoatPMS.ai<br />
AFlogo_HR_BLK_coatPMS.eps<br />
AFlogo_HR_BLK_coatPMS.ai<br />
AFlogo_HR_BLK_cmyk.eps<br />
AFlogo_HR_BLK_cmyk.ai<br />
AFlogo_HR_BLK_rgb.eps<br />
AFlogo_HR_BLK_rgb.ai<br />
CONTACT: STUART FLAKE / What Agency, Inc. / 612.926.0541 / whatagency@me.com
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