BRAND GUIDELINES - McKnight Foundation

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1 While we’re helping smallholder farmers feed their world, we also need to take note of how the world sees us.
The Collaborative Crop Research Program (CCRP) is based on the vision of a world in which all people have access to the nutritious food they need on the terms they can afford, and where food is sustainably produced in ways that protect local resources and respect cultural values. In 2012, the CCRP developed these graphic identity guidelines to help all of our global contributors and collaborators sustain effective communications with our constituents. Table of Contents Vision, Mission and Tag 3 Wordmark 4 Typography 8 Colors 9 Patterns 10 Photography 18 Using the Brand Elements Together 20 Appendix 24 2
Page 1: BRAND GUIDELINES AUGUST 2012
Page 5 and 6: Wordmark Wordmark with The McKnight
Page 7 and 8: Wordmark, Black & White Wordmark, R
Page 9 and 10: Typography Approved typefaces for t
Page 11 and 12: Patterns Textile Single Color Geome
Page 13 and 14: Patterns: Textile, Color In additio
Page 15 and 16: Patterns: Textile, Swatch The basic
Page 17 and 18: Patterns: Textile Shape The example
Page 19 and 20: Photography Graphics and typography
Page 21 and 22: HELPING SMALLHOLDER FARMERS FEED TH
Page 23 and 24: Appendix 22
Page 25: 710 South Second Street, Suite 400

BRAND GUIDELINES - McKnight Foundation

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