Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
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<strong>Revealing</strong> <strong>Design</strong> <strong>Treasures</strong> <strong>from</strong> <strong>the</strong> <strong>Amazon</strong><br />
<strong>User</strong> <strong>Interface</strong> Engineering - www.uie.com<br />
Ratio of Reviewers to Purchasers:<br />
Purchases required for 20 reviews: 26,000<br />
Viewers required at 2% conversion rate: 1,300,000<br />
Treasure #1:<br />
Engage Through Content<br />
<strong>User</strong> commentary enhances <strong>the</strong> experience<br />
Brings an air of au<strong>the</strong>nticity to <strong>the</strong> content<br />
Putting in a system to “bubble up” <strong>the</strong> most interesting or useful<br />
content can dramatically improve <strong>the</strong> experience<br />
Only a small percentage of visitors will participate<br />
<strong>Amazon</strong> has millions of visitors a day. Do you?<br />
You need to ensure you’ll have <strong>the</strong> traffic to make this happen<br />
© Copyright 2009, <strong>User</strong> <strong>Interface</strong> Engineering. All Rights Reserved. 16
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