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Revealing Design Treasures from the Amazon.key - User Interface ...

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<strong>Revealing</strong> <strong>Design</strong> <strong>Treasures</strong> <strong>from</strong> <strong>the</strong> <strong>Amazon</strong><br />

<strong>User</strong> <strong>Interface</strong> Engineering - www.uie.com<br />

Treasure #3:<br />

Eliminate Tool Time<br />

Decreasing tool time increases user satisfaction<br />

By shortening steps and removing obstacles, users are happier<br />

Redesigns create massive tool time for users<br />

Avoid redesigns completely by making all changes small and<br />

incremental<br />

Not all use cases are <strong>the</strong> same<br />

Search works on <strong>Amazon</strong> because of <strong>the</strong>ir data<br />

Match functions to your use cases, not <strong>the</strong> o<strong>the</strong>r way around<br />

<strong>Amazon</strong> Treasure #4<br />

© Copyright 2009, <strong>User</strong> <strong>Interface</strong> Engineering. All Rights Reserved. 43

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