Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
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<strong>Revealing</strong> <strong>Design</strong> <strong>Treasures</strong> <strong>from</strong> <strong>the</strong> <strong>Amazon</strong><br />
<strong>User</strong> <strong>Interface</strong> Engineering - www.uie.com<br />
<strong>Amazon</strong><br />
Goal Time vs. Tool Time<br />
Goal Time: When <strong>the</strong> user is improving <strong>the</strong> outcome of <strong>the</strong><br />
experience<br />
When <strong>the</strong> user is considering <strong>the</strong> product <strong>the</strong>y wish to purchase<br />
Tool Time: When <strong>the</strong> user is moving forward without any<br />
improvement in <strong>the</strong> outcome of <strong>the</strong> experience<br />
When <strong>the</strong> user is struggling with <strong>the</strong> security system<br />
When <strong>the</strong> user is dealing with redesigned elements<br />
© Copyright 2009, <strong>User</strong> <strong>Interface</strong> Engineering. All Rights Reserved. 33
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