Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
Revealing Design Treasures from the Amazon.key - User Interface ...
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<strong>Revealing</strong> <strong>Design</strong> <strong>Treasures</strong> <strong>from</strong> <strong>the</strong> <strong>Amazon</strong><br />
<strong>User</strong> <strong>Interface</strong> Engineering - www.uie.com<br />
<strong>Amazon</strong><br />
Treasure #2:<br />
Don’t Fear New Ideas<br />
Experimenting with new ideas is a critical part of innovation<br />
Risk averse organizations produce crap<br />
Sometimes experiments don’t quite turn out <strong>the</strong> way you<br />
expect<br />
<strong>Amazon</strong> is very comfortable with ideas not catching on<br />
They have clear metrics of success (orders, revenue)<br />
Risk is critical, but you have to minimize it at every chance<br />
© Copyright 2009, <strong>User</strong> <strong>Interface</strong> Engineering. All Rights Reserved. 29
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