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FRANCHISE DISCLOSURE DOCUMENT HAMPTON INNS ...

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may be greater. (See Item 5 for circumstances where the Development Services Fee will be greater).<br />

We do not finance any fee.<br />

2. If you apply to convert an existing hotel to a Hampton Inn or a Hampton Inn & Suites hotel or<br />

apply for a change of ownership or other re-licensing, we charge a PIP fee. The PIP fee is nonrefundable.<br />

In rare situations which probably do not apply to you, we may waive the PIP fee. We<br />

occasionally apply the PIP fee towards payment of your Development Services Fee.<br />

3. For all new Hampton Inn and Hampton Inn & Suites hotels, we recommend and may require a<br />

market study from a nationally-recognized independent firm which discusses the competition for your<br />

proposed hotel, together with a minimum five year operating pro forma from you, based upon the<br />

marketing study, showing your anticipated operating results. While we do not require prospective<br />

licensees who are converting existing hotels to obtain a market study, occasionally we may<br />

encourage a prospective licensee to commission a market study to evaluate the economic<br />

consequences of conversion. Our acceptance of the market study with a pro forma is not a financial<br />

performance representation on our part or a ratification of the projections performed by the consultant.<br />

(See Items 1 and 11).<br />

4. Before you purchase the land, you should – at a minimum – consider obtaining a Phase 1<br />

environmental assessment to determine the environmental condition of the land. Based on this Phase<br />

1 report, additional investigations and tests may be necessary before you make your purchase<br />

decision. Many lenders will require a Phase 1 report before lending purchase money.<br />

5. We cannot estimate real estate costs. These costs vary widely by reason of location, size of<br />

parcel, competitive market conditions and type of interest acquired. Typical locations for a Hampton<br />

Inn hotel include suburban office parks and airport and commercial markets. Typical locations for a<br />

Hampton Inn & Suites hotel include suburban office parks and commercial, destination and resort<br />

markets.<br />

6. We have estimated costs based on an 80-room Hampton Inn hotel with a building area of<br />

47,489 square feet, a 101-room Hampton Inn & Suites hotel with a mix of 70 guest rooms and 31<br />

guest studio suites and a building area of 60,845 square feet, and a 52-room Hampton Inn prototype<br />

hotel with a building area of 24,485 square feet. Construction costs may vary due to unusual<br />

conditions associated with site preparation, foundations, etc.<br />

7. In a Change of Ownership, Re-licensing or Conversion situation, you will incur costs to bring<br />

your existing property into conformity with the Hampton Inn System as specified in your Franchise<br />

License Agreement. We cannot estimate these costs at this time as they vary significantly based upon<br />

the amount, type and physical condition of the hotel's existing property, fixtures, equipment,<br />

furnishings, furniture, signage, and similar items.<br />

8. These amounts include the cost of the telephone system.<br />

9. Signs include freestanding signs and primary identification for the building. The amount<br />

includes installation, freight, foundation and wiring. You must install, display, and maintain signage<br />

displaying or containing the Licensed Brand name and other distinguishing characteristics in<br />

accordance with plans, specifications and standards we establish for System hotels. You must<br />

purchase exterior signage from a vendor currently licensed by us. You may contact your Architecture<br />

& Construction representatives for a current list.<br />

{000011-999987 00174938.DOC; 2}<br />

March 31, 2011 Hampton<br />

45

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