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Annual Meeting Abstracts 2004<br />

FEATURE<br />

Micros<strong>of</strong>t Access.<br />

Conclusions: NA<br />

100—BRANDING PHARMACEUTICAL<br />

CARE SERVICES USING THE BRAND<br />

CLARITY PYRAMID. Abraham J, Bircea E,<br />

Stubbings J, University <strong>of</strong> Illinois at Chicago. E-<br />

mail: jabrah7@uic.edu<br />

Objective: (1) To alter the public image <strong>of</strong> pharmacy<br />

from the traditional dispensing role to the current<br />

patient-focused role, (2) to develop an image<br />

for pharmaceutical care using a proven pr<strong>of</strong>essional<br />

tool used in the marketing and advertising industry,<br />

and (3) to help the public understand the role <strong>of</strong><br />

pharmaceutical care in health care.<br />

Methods: To better represent the population, participants<br />

who interact with various types <strong>of</strong> pharmacy<br />

settings will be used. There will be multiple<br />

focus groups, each containing six to eight participants<br />

from a wide variety <strong>of</strong> backgrounds in each<br />

group. The brand clarity pyramid is the marketing<br />

tool chosen to create a new image <strong>of</strong> pharmaceutical<br />

care. Each session will last about 60 to 90 minutes<br />

and, with the permission <strong>of</strong> the participants, will be<br />

tape-recorded; the facilitator will ask the participants<br />

a series <strong>of</strong> questions to build a brand clarity<br />

pyramid for each session. After all the focus groups<br />

have done their brand clarity pyramids, a fifth focus<br />

group will be used to analyze the previous groups’<br />

results and to develop a cohesive brand image.<br />

Results: Each brand pyramid from the focus<br />

groups will be presented. The results from the last<br />

focus groups will be used to determine if an effective<br />

image for pharmaceutical care has been developed;<br />

patient demographics from all focus groups<br />

will be included as well.<br />

Conclusions: This project is expected to promote<br />

an increased public understanding <strong>of</strong> pharmaceutical<br />

care.<br />

101—DEVELOPMENT OF A HELICOBAC-<br />

TER PYLORI RAPID SCREENING PROGRAM<br />

IN THE COMMUNITY PHARMACY SET-<br />

TING. Kurpius M, University <strong>of</strong> Iowa, Sommers<br />

Hanson J, Dominick’s Pharmacy. E-mail: mollykurpius@uiowa.edu<br />

Objective: To implement a Helicobacter pylori<br />

screening program in the community pharmacy setting<br />

to (1) identify patients with untreated H. pylori<br />

infection, (2) initiate appropriate drug therapy for<br />

treatment <strong>of</strong> H. pylori infections, and (3) evaluate<br />

patient symptom improvement as the result <strong>of</strong> the<br />

interaction with the pharmacist.<br />

Methods: Patients for program participation<br />

were identified through patient prescription pr<strong>of</strong>ile<br />

review for antisecretory medications and patient<br />

requests for nonprescription medication recommendations<br />

for the treatment <strong>of</strong> ulcer symptoms.<br />

Exclusion criteria included: patients younger than<br />

18 years <strong>of</strong> age, pregnant, older than 50 years with<br />

new onset <strong>of</strong> symptoms, patients with gastroesophageal<br />

reflux disease-like symptoms, alarm<br />

symptoms, long-term use <strong>of</strong> nonsteroidal antiinflammatory<br />

medications, and previous infection or<br />

treatment <strong>of</strong> H. pylori. Those patients who did not<br />

meet the exclusion criteria were screened for H.<br />

pylori using a rapid whole blood test. Patients who<br />

tested negative were provided with drug therapy<br />

recommendations, suggestions for lifestyle modifications,<br />

and educational handouts. Patients who<br />

tested positive had a letter sent to the physician stating<br />

the patient’s symptoms, test results, and pharmacist’s<br />

recommendations for drug therapy.<br />

Follow-up with both groups <strong>of</strong> patients was made 1<br />

month later via telephone call.<br />

Results: The pharmacist used a gastrointestinal<br />

symptom survey to assess the resolution <strong>of</strong> symptoms,<br />

outcomes <strong>of</strong> the pharmacist’s interventions,<br />

and implementation <strong>of</strong> recommendations made to<br />

the patient and the physician.<br />

Conclusions: This program is expected to benefit<br />

patient care as a result <strong>of</strong> pharmacist identification<br />

<strong>of</strong> patients requiring screening and treatment <strong>of</strong><br />

H. pylori, and relieving symptoms associated with<br />

this infection.<br />

102—NATIONAL PATTERNS OF ASPIRIN<br />

PROPHYLAXIS IN PATIENTS WITH DIA-<br />

BETES. Holness P, Lee E, Hogue V, Lombardo F,<br />

Howard University. E-mail: pholness@yahoo.com<br />

Objective: To describe the patterns <strong>of</strong> aspirin<br />

prescription in diabetic population using the 2000<br />

National Ambulatory Medical Care Survey<br />

(NAMCS) and to evaluate the need for intervention<br />

by community pharmacists.<br />

Methods: Design: Cross-sectional descriptive<br />

study. Setting: Standalone <strong>of</strong>fice-based physician<br />

visits in ambulatory care settings. Participants:<br />

22,224 NAMCS visit records made by patients 21<br />

years <strong>of</strong> age and older.<br />

Results: Mean (± SD) age <strong>of</strong> the population was<br />

54.3 (± 18) years. About 5% <strong>of</strong> the visits (1,046)<br />

were made by patients with diabetes. Mean age <strong>of</strong><br />

patients making the diabetes visits (62.9 ± 13.8<br />

years) was higher than that <strong>of</strong> the total population.<br />

Of the diabetes visits, 7.2% involved recommendations<br />

for aspirin were noted in the record. Visits<br />

made by diabetic patients were highly associated<br />

with aspirin record (odds ratio [OR], 3.6; 95% CI,<br />

2.8–4.7). Although women patients were less likely<br />

to have aspirin records in the general population<br />

(OR, 0.4; 95% CI, 0.4–0.5), no gender difference<br />

was observed in the diabetic population (OR, 0.8;<br />

95% CI, 0.5–1.3). Patients who were 65 years and<br />

older were approximately 4 times as likely to have<br />

aspirin record than patients who were younger than<br />

65 years <strong>of</strong> age (OR, 3.7; 95% CI, 3.1–4.4). In addition,<br />

certain visit characteristics were associated<br />

with aspirin records among diabetic population.<br />

Cardiovascular specialists were more likely to be<br />

associated with aspirin records than were other<br />

physician specialties (OR, 5.2; 95% CI, 3.1–8.8).<br />

Physicians located in the Midwest were less likely<br />

to prescribe aspirin than were physicians in the<br />

Northeast (OR, 0.4; 95% CI, 0.2–0.9). No difference<br />

was observed by gender, race, metropolitan<br />

status, or counseling. Multivariate analyses will be<br />

conducted to describe factors predicting aspirin use.<br />

Conclusions: Status <strong>of</strong> aspirin use among<br />

patients with diabetes was suboptimal in 2000.<br />

More educational prevention programs focusing on<br />

aspirin prophylaxis are needed by community pharmacists.<br />

103—PHARMACY STUDENTS’ EXPEC-<br />

TATIONS OF COLLABORATIVE WORKING<br />

RELATIONSHIPS (CWRS) AMONG PHAR-<br />

MACISTS, PHYSICIANS, AND PATIENTS.<br />

Stehling D, Gaebelein C, St. Louis College <strong>of</strong><br />

Pharmacy. E-mail: d_stehlin@yahoo.com<br />

Objective: A major trend in pharmacy education<br />

is the promotion <strong>of</strong> a collaborative role for pharmacists<br />

in patient care. This effort involves the establishment<br />

<strong>of</strong> CWRs among pharmacists, physicians,<br />

and patients. Currently, however, little research is<br />

available on the dynamics <strong>of</strong> these relationships.<br />

The objective <strong>of</strong> this study was to adapt an existing<br />

survey tool, the Health Role Expectations Index<br />

(HREI), to study pharmacist–physician–patient<br />

interactions. The success was measured in terms <strong>of</strong><br />

the statistical reliability and sensitivity <strong>of</strong> the resulting<br />

survey, the HREI-Pharmacist.<br />

Methods: The HREI, originally developed to<br />

study role expectations among nurses, physicians,<br />

and patients, was modified by substituting the term<br />

“pharmacist” for “nurse” in the 16-item questionnaire.<br />

The resulting items reflected the degree <strong>of</strong><br />

collaboration expected among physicians, pharmacists,<br />

and patients in the health care setting. The survey<br />

also provided a general index <strong>of</strong> egalitarianism.<br />

The statistical reliability and sensitivity <strong>of</strong> the<br />

HREI–Pharmacist were assessed with a convenience<br />

sample <strong>of</strong> 55 students in their second year <strong>of</strong><br />

pr<strong>of</strong>essional studies at St. Louis College <strong>of</strong><br />

Pharmacy. Survey data were analyzed using the<br />

Statistical Package for the Social Sciences (SPSS),<br />

release 10.0, and Micros<strong>of</strong>t Excel. An alpha level <strong>of</strong><br />

.05 was used for all statistical decisions. Effect size<br />

estimations were calculated according to Cohen.<br />

Results: The statistical reliability <strong>of</strong><br />

HREI–Pharmacist was determined by calculating a<br />

Generalizability Coefficient according to the principles<br />

<strong>of</strong> Generalizability Theory. A value <strong>of</strong> 0.68 was<br />

obtained, indicating that the HREI displayed adequate<br />

statistical reliability. The sensitivity <strong>of</strong> the<br />

HREI–Pharmacist was assessed by dividing respondents<br />

into two groups based upon the median egalitarianism<br />

score, and then comparing responses on<br />

the three collaborative dimensions. Students with<br />

high CWR scores expected much collaboration with<br />

physicians, while those with low CWR scores did<br />

not. However, both groups expected much collaboration<br />

with patients. Based on effect size estimations,<br />

the group difference in collaboration among<br />

physicians was large, and that among pharmacists<br />

was moderate.<br />

Conclusions: The HREI–Pharmacist is a reliable<br />

and sensitive tool for the study <strong>of</strong> the health role<br />

expectations <strong>of</strong> pharmacists, physicians, and<br />

patients. Current work with the tool involves benchmarking<br />

the CWR attitudes <strong>of</strong> pharmacy students<br />

and rural pharmacists.<br />

2004 Abstracts <strong>of</strong> Contributed Papers<br />

Vol. 44, No. 2 March/April 2004 www.japha.org <strong>Journal</strong> <strong>of</strong> the <strong>American</strong> <strong>Pharmacists</strong> <strong>Association</strong> 251<br />

<strong>Downloaded</strong> From: http://japha.org/ on 01/25/2014

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