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6<br />

Towards new horizons<br />

STAY CONNECTED explores RFS's recent organizational changes and the<br />

benefits they will bring its customers—in every corner of the globe.<br />

The editorial of the first quarter 2001 issue<br />

of STAY CONNECTED announced an<br />

internal company reorganization designed<br />

to more efficiently focus resources on each<br />

of two business segments. This described<br />

the formation of two distinct RFS business<br />

groups—Antenna <strong>Systems</strong> and the new<br />

RF conditioning. These business groups will<br />

be supported by a reorganization based on<br />

decentralization. With Joerg Sellner as CEO,<br />

the transformation of RFS's former five major<br />

geographic areas into three customer-focused<br />

regions will strengthen RFS's ability to<br />

utilize its superior global resources.<br />

Implemented on 5 March 2001, these<br />

RAISING THE BAR<br />

important changes will take RFS and its<br />

customers toward new horizons, in an<br />

information age increasingly reliant on<br />

superior RF technology.<br />

RF Conditioning<br />

business group<br />

Headquartered in Phoenix,<br />

USA, the new RF Conditioning<br />

business focuses on the engineering<br />

of custom designed, highly<br />

integrated subassemblies for incorporation<br />

into OEM-radio base stations. The<br />

engineering, manufacturing, and sales<br />

functions of the RF Conditioning business is<br />

accomplished by a global team of<br />

dedicated RF/research and development<br />

engineers and account management<br />

personnel, headed by Steve Aldinger.<br />

“The RF Conditioning group is able to pool<br />

design resources from around the world<br />

and apply them to specific customers’<br />

projects,” said Aldinger. “We can also set<br />

up items for production around the globe.”<br />

This ensures that RFS is in the best position<br />

to support the key players of the mobile<br />

telecommunications industry throughout<br />

the world.<br />

Antenna <strong>Systems</strong><br />

business group<br />

RFS’s Antenna <strong>Systems</strong> group now essentially<br />

focuses on equipment delivered to the<br />

field transmission site—such as base station<br />

and microwave antennas, cable systems,<br />

wireless distributive communication<br />

systems (WDCS), filter/combiner components,<br />

and broadcast antenna systems.<br />

Such products are available in all regions of<br />

the world, and are supplied with local<br />

technical, logistical installation support and<br />

local customization, where required. The<br />

design, manufacture and distribution of<br />

these complete RF antenna subsystems is<br />

now managed through three consolidated<br />

regions: Asia Pacific; the Americas; and<br />

Europe, Middle-East, Africa and India (EMAI).<br />

Asia Pacific<br />

According to Chris Jaeger,<br />

General Manager RFS Asia<br />

Pacific, the prime aim of the<br />

newly combined North and South-East Asia<br />

regions of the Antenna <strong>Systems</strong> business<br />

group is to provide customers across<br />

the region with improved solutions,<br />

technical support and response times.<br />

“The Asia Pacific region offers substantial<br />

growth opportunities over the coming<br />

years,” Jaeger said. “We must get closer<br />

to our customer base and provide<br />

top level support for our products—<br />

from both technical and logistical sense.”<br />

RFS Asia Pacific resources are deployed and<br />

being boosted in regional support centres<br />

located in Shanghai, Beijing, Hong Kong,<br />

Taipei, Singapore, Jakarta, Bangkok and<br />

Melbourne—with Manila and Tokyo<br />

centres opening shortly. These centres are<br />

backed by the substantial engineering and<br />

manufacturing facilities the company has in<br />

Melbourne, Shanghai and Hong Kong.<br />

The Americas<br />

Mercosul has joined North<br />

American operations to form<br />

the Americas region of RFS<br />

Antenna <strong>Systems</strong>, which is headquartered<br />

in Meriden, USA. General Manager of RFS<br />

Americas, Bill Bayne, said the consolidation<br />

better positions RFS to optimize efficient<br />

application of operations, technologies and<br />

resources all geared towards more costeffectively<br />

servicing the customer.<br />

“RFS will continue to provide the total<br />

package of products to our customers<br />

throughout the Americas,” said Bayne.<br />

“This will involve a greater emphasis on<br />

technical support for the whole region.”<br />

Europe, Middle-East,<br />

Africa and India<br />

Headed by General Manager<br />

Klaus-Dieter Mischerikow, RFS<br />

Europe, comprising Europe,<br />

Middle East Africa and India (EMAI),<br />

is headquartered in Hannover, Germany.<br />

RFS Europe's core activities are now more<br />

strongly focused on the deployment of<br />

Antenna <strong>Systems</strong>, to serve the increasing<br />

2G and 3G licence landscape. “There will<br />

be a stronger focus on the individual<br />

demands of each sales region and<br />

strengthened key account management,”<br />

Mischerikow said. “This has resulted in the<br />

creation of a new trans-European customer<br />

service centre.”

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