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6<br />
Towards new horizons<br />
STAY CONNECTED explores RFS's recent organizational changes and the<br />
benefits they will bring its customers—in every corner of the globe.<br />
The editorial of the first quarter 2001 issue<br />
of STAY CONNECTED announced an<br />
internal company reorganization designed<br />
to more efficiently focus resources on each<br />
of two business segments. This described<br />
the formation of two distinct RFS business<br />
groups—Antenna <strong>Systems</strong> and the new<br />
RF conditioning. These business groups will<br />
be supported by a reorganization based on<br />
decentralization. With Joerg Sellner as CEO,<br />
the transformation of RFS's former five major<br />
geographic areas into three customer-focused<br />
regions will strengthen RFS's ability to<br />
utilize its superior global resources.<br />
Implemented on 5 March 2001, these<br />
RAISING THE BAR<br />
important changes will take RFS and its<br />
customers toward new horizons, in an<br />
information age increasingly reliant on<br />
superior RF technology.<br />
RF Conditioning<br />
business group<br />
Headquartered in Phoenix,<br />
USA, the new RF Conditioning<br />
business focuses on the engineering<br />
of custom designed, highly<br />
integrated subassemblies for incorporation<br />
into OEM-radio base stations. The<br />
engineering, manufacturing, and sales<br />
functions of the RF Conditioning business is<br />
accomplished by a global team of<br />
dedicated RF/research and development<br />
engineers and account management<br />
personnel, headed by Steve Aldinger.<br />
“The RF Conditioning group is able to pool<br />
design resources from around the world<br />
and apply them to specific customers’<br />
projects,” said Aldinger. “We can also set<br />
up items for production around the globe.”<br />
This ensures that RFS is in the best position<br />
to support the key players of the mobile<br />
telecommunications industry throughout<br />
the world.<br />
Antenna <strong>Systems</strong><br />
business group<br />
RFS’s Antenna <strong>Systems</strong> group now essentially<br />
focuses on equipment delivered to the<br />
field transmission site—such as base station<br />
and microwave antennas, cable systems,<br />
wireless distributive communication<br />
systems (WDCS), filter/combiner components,<br />
and broadcast antenna systems.<br />
Such products are available in all regions of<br />
the world, and are supplied with local<br />
technical, logistical installation support and<br />
local customization, where required. The<br />
design, manufacture and distribution of<br />
these complete RF antenna subsystems is<br />
now managed through three consolidated<br />
regions: Asia Pacific; the Americas; and<br />
Europe, Middle-East, Africa and India (EMAI).<br />
Asia Pacific<br />
According to Chris Jaeger,<br />
General Manager RFS Asia<br />
Pacific, the prime aim of the<br />
newly combined North and South-East Asia<br />
regions of the Antenna <strong>Systems</strong> business<br />
group is to provide customers across<br />
the region with improved solutions,<br />
technical support and response times.<br />
“The Asia Pacific region offers substantial<br />
growth opportunities over the coming<br />
years,” Jaeger said. “We must get closer<br />
to our customer base and provide<br />
top level support for our products—<br />
from both technical and logistical sense.”<br />
RFS Asia Pacific resources are deployed and<br />
being boosted in regional support centres<br />
located in Shanghai, Beijing, Hong Kong,<br />
Taipei, Singapore, Jakarta, Bangkok and<br />
Melbourne—with Manila and Tokyo<br />
centres opening shortly. These centres are<br />
backed by the substantial engineering and<br />
manufacturing facilities the company has in<br />
Melbourne, Shanghai and Hong Kong.<br />
The Americas<br />
Mercosul has joined North<br />
American operations to form<br />
the Americas region of RFS<br />
Antenna <strong>Systems</strong>, which is headquartered<br />
in Meriden, USA. General Manager of RFS<br />
Americas, Bill Bayne, said the consolidation<br />
better positions RFS to optimize efficient<br />
application of operations, technologies and<br />
resources all geared towards more costeffectively<br />
servicing the customer.<br />
“RFS will continue to provide the total<br />
package of products to our customers<br />
throughout the Americas,” said Bayne.<br />
“This will involve a greater emphasis on<br />
technical support for the whole region.”<br />
Europe, Middle-East,<br />
Africa and India<br />
Headed by General Manager<br />
Klaus-Dieter Mischerikow, RFS<br />
Europe, comprising Europe,<br />
Middle East Africa and India (EMAI),<br />
is headquartered in Hannover, Germany.<br />
RFS Europe's core activities are now more<br />
strongly focused on the deployment of<br />
Antenna <strong>Systems</strong>, to serve the increasing<br />
2G and 3G licence landscape. “There will<br />
be a stronger focus on the individual<br />
demands of each sales region and<br />
strengthened key account management,”<br />
Mischerikow said. “This has resulted in the<br />
creation of a new trans-European customer<br />
service centre.”