Agritourism - Washington State University

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A10. How do you advertise your business/activity? Please select all that apply. 52 None/word of mouth 2 Travel agent 34 Internet - WA travel website 37 Books (travel/guide 71 Magazine or 46 Other, please specify below books) newspaper article 69 Chamber of Commerce 30 Internet - travel planning website 80 Farm group associations 95 Internet - your own website A11. Do you advertise or label any of the food products you sell with the following terms? Please select all that apply. Advertising Labels Made in Washington 29 Made in _____________ (region, e.g.: Palouse, Columbia Valley) 33 Organic (USDA certified) 12 Organic (other) 15 Natural 19 Sustainably Produced or Grown 17 Locally Grown 50 Other label: ____________________________ 25 A12. Are any of your labels or certifications from a regionally or nationally recognized group or organization? 88 No 31 Yes Name of certifying/labeling organization:________________________ PART B. SOCIAL NETWORKING BACKGROUND In order to understand the potential future of agritourism and direct marketing, it will help to know what social connections you have and how those might help support your agritourism and agricultural enterprises. B1. Do you currently belong to any farm, tourism or community organizations? 12 No 107 Yes Which ones? ____________________________________________ B2. Would you be interested in interacting with other agricultural producers who engage in agritourism activities? 32 No 87 Yes B3. Have you had any contact with any of the following local or state agencies or personnel to help you in your farming or agritourism business? Please select all that apply. Agents Extension agent 76 State agency 39 County or city government 46 Other 24 None 25 36
PART C. MOTIVATIONS AND CHALLENGES IN OPERATING THE AGRITOURISM AND DIRECT AGRICULTURAL MARKETING BUSINESS C1. How important is each of the following reasons for operating an agritourism and/or direct agricultural marketing business? Not important Extremely important 1 2 3 4 5 For additional income 4.50 5 For employment of family members 3.08 5 To provide a service/opportunity to the community 3.76 5 For tax incentives 2.18 1 As a hobby; for fun, “to keep active” 2.27 1 To help educate, teach people about farming, agriculture 3.75 5 C2. How much of an obstacle are the following in expanding/starting an agritourism and/or direct agricultural marketing business? 9 Not an Minor Medium Major State regulations and rules/legal Mean Obstacle Obstacle Obstacle Obstacle 1 2 3 4 Mode Mean Mode 4.03 5 Land use laws, zoning 3.80 5 Lack of insurance availability 2.86 1 Lack of financial assistance/resources 3.10 4 Lack of workers 2.68 1 Lack of time 3.32 5 Lack of appropriate business knowledge 2.49 1 Lack of family and/or public support 2.35 1 Lack of information (i.e., market, demand) 2.61 1 Lack of social networks with others in agritourism/recreation 2.48 1 Potential liability 3.46 4 9 There is a slight disparity between the mail-in survey and online survey for question C2. The mail-in question has a maximum of 4 while the maximum online is 5. We adjust the mail-in response. If respondents answered 2, 3 or 4, they are adjusted to 2.33, 3.66 and 5, respectively. 37
Page 1 and 2: School of Economic Sciences Working
Page 3 and 4: Abstract The objective of this repo
Page 5 and 6: for the enjoyment, education and ac
Page 7 and 8: that develop the agritourism and di
Page 9 and 10: note any necessary modifications to
Page 11 and 12: since this area boasts much of Wash
Page 13 and 14: over the age of twenty-one. Thus, d
Page 15 and 16: farms have no additional permanent
Page 17 and 18: of contact with extension agents th
Page 19 and 20: suggests an unsettled state in the
Page 21 and 22: Washington State has a significant
Page 23 and 24: __________. 2002. Vermont Agri-Tour
Page 25 and 26: Table 1: Survey Procedures for the
Page 27 and 28: Table 3. Agritourism and Direct Mar
Page 29 and 30: Table 7. The Percent of Farms with
Page 31 and 32: Table 12. Reasons for Operating an
Page 33 and 34: Figure 1: Income and Expenditure Tr
Page 35 and 36: Contact Info for Agritourism Operat
Page 37: Pack animal rental 0 Performances
Page 41 and 42: E1. What is the zip code of your ma
Page 43: F3. When you are considering green/

Agritourism - Washington State University

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