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June 2011 - Fortis Healthcare

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Growth strategy<br />

Focused and<br />

Aggressive<br />

Growth Strategy<br />

Improving<br />

Operational<br />

Performance<br />

Leveraging<br />

People and<br />

Technology<br />

Reinforce presence in already present<br />

regions<br />

Flexible approach to expansion through<br />

Green Field, Brown Field, O&M<br />

agreements, Asset Light model and Public<br />

Private Partnerships (PPP)<br />

Replicate its North India model to<br />

establish a network of super-specialty<br />

“Centers of Excellence” and multispecialty<br />

hospitals delivering quality<br />

healthcare, to all regions<br />

19<br />

Execution capabilities –<br />

Greenfield projects, M&A deals,<br />

Integration and turnaround<br />

Maximize efficiency through strategies<br />

such as common procurement unit for<br />

medical equipments and supplies<br />

Improve occupancy rates by<br />

expanding its reach and increasing<br />

community outreach programs to gain<br />

market share<br />

Increase its average income per bed<br />

in use by focusing on high-end<br />

healthcare services, reducing the<br />

average length of stay of in-patients<br />

Supply Chain Management,<br />

Shared Service Centers<br />

FOS, MOS,<br />

Attract and retain clinical staff with<br />

reputations for clinical excellence in their<br />

communities<br />

Training and skill enhancement<br />

programs<br />

Adopting latest medical equipment and<br />

technology<br />

Focusing on evolving a robust IT<br />

platform for seamless integration of<br />

information<br />

Motivated, Trained and Engaged<br />

Staff: Service Excellence,<br />

Academics & Research, HR<br />

Processes

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