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has been an evolution in ingredients and cooking techniques, and if the probiotics and enzymes are from sprouted seeds, they can withstand a lot more punishment and survive much better. The “mortality rate” is very small and the nutrition far exceeds that in any other “complete and balanced” food. This is hard to believe for raw food advocates, but we are very transparent with our data and we have the analysis to back up these claims. How does the nutrition in Carna4 compare to a raw diet? Of course, the very best way to feed your dog is by purchasing a variety of good quality fresh meat, after grilling the butcher about his sources and what processes are used, then adding other whole foods and supplementing appropriately. But this takes a lot of knowledge and time, and not everyone has the ability to do the research, or the access to the whole foods and nutrition their dog requires. If your choice is prepared food, Carna4 is as nutritious as anything you can buy in a package - and without adding any potentially harmful synthetic supplements. Some people feed raw but use Carna4 for greater convenience when they are rushed, or on the road. Other customers have switched from raw or home prepared foods to Carna4. Since Carna4 is not heated to high temperatures, how do you ensure the safety of the food? First of all, the baking temperature we use (195 o F/90 o C) is sufficient to kill pathogens like salmonella. But, to be certain the food is completely safe, we thoroughly check the finished product before it’s released for sale. Our quarantine program ensures that each batch does not leave the plant until all the testing is done. We test every single batch for 64 different nutrients as well as for salmonella, E. coli and other pathogens, including aflatoxins, mercury and arsenic. We test down to one part per billion and we don’t find any contaminants, which is due to using really good quality ingredients and making the food in small batches. the necessary nutrients without the risk of contaminants, and there is a need for products with only natural nutrition. Carna4 is quite expensive compared to other packaged foods - can you comment on that? People do get sticker shock when they first see our prices. But it doesn’t make sense to compare Carna4 to an ordinary bag of dog food - which has no real food in it! The higher nutritional value of Carna4 means it is more appropriate to compare it to raw food. The daily feeding cost is actually quite modest; it compares very favorably to many premade raw foods, and we have provided some analysis on our website. What is your vision for the future of the company? We intend to stay small. We are a real family business. Maria and I love working together: some couples don’t but we do, and I have recently moved my office into a space in Maria’s clinic. We also seek out other family businesses to work with. We buy our sprouted seeds from a family business in Iowa; our baking is done by a family business and our packaging is supplied by a family business. We want to remain a real family business, and we want to continue producing small quantities of really good food. We would much rather focus on maintaining the high quality of our product. f This is very important. Most pet food manufacturers are now doing testing to show the FDA, but they are not testing every batch. If every batch were tested, you would never have recalls. After the melamine contamination one company decided to start using a quarantine program - it lasted only a month! With all the recent scares about contaminants in vitamin and mineral premixes used in kibbles, people are becoming much more aware of what they are feeding. Even though many companies say they “source” their premixes in the US, that doesn’t mean the country of origin is the US. Some vitamins are just not made in the US, and 80% of them are produced in China and India. Dog owners are looking for alternative foods that provide 54 May/June 2012 | Dogs Naturally Magazine
A meal is only as good as its ingredients Every ingredient used in The Honest Kitchen’s pet food is 100% human-food grade, and the San Diego company’s commitment to quality doesn’t stop there. Free-range, sustainably raised chicken: The Honest Kitchen’s chicken is from Petaluma Poultry, in California. It is USDA certified freerange, humanely raised, vegetarian fed without the use of animal fat or by-products and is never fed antibiotics. Free range birds are raised in roomy, naturally lit barns and have open access to the outdoors. Each of the eight whole-food recipes is produced in a human food facility that makes the same foods you eat. That means the products don’t just start off ‘human grade’, they stay that way from their kitchen, all the way to yours. The Honest Kitchen’s team take pride in handselecting each ingredient that goes into the recipes – from their home state of California and around the world* to make nutritious products that are colorful and bursting with flavor (they know, because the staff tastes everything they make). Wild, line-caught Icelandic Haddock: The Honest Kitchen’s Haddock is wild caught using a line and hook (which is a sustainable fishing practice), in the cold, clean waters of Iceland. Organic, fair-trade Quinoa: The company has used certified organic, fair-trade Quinoa since 2006. It’s from Bolivia, South America, and is sourced from more than 1000 small, indigenous farms to provide families with a fair-trade income. The Quinoa is processed in a facility that’s powered by natural gas and solar energy and adheres to the strictest human food safety standards. For a free sample of healthy, dehydrated whole-food for your dog or cat please email samples@thehonestkitchen.com or call 1.866.437.9729 for a complimentary nutritional consultation. * The Honest Kitchen does not use ingredients from China. Each ingredient is harvested at the peak of its ripeness, washed, trimmed to size – and then gently dehydrated to remove only the moisture. This means the nutritional integrity of the raw food stays almost completely intact, and no harsh preservatives are needed to retain freshness. It’s essentially whole foods, minus water. The Honest Kitchen: Pet lovers with a passion for food
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