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World Passenger Symposium (WPS) 2014
How industry collaboration is driving value through innovation
15-17 October 2014
Hilton Bayfront, San Diego, CA, USA
PROGRAM DIRECTORY
100 Years of Aviation: From Exclusivity to
Commodity, Is Flying Still Glamorous?
Principal Airline Sponsor Principal Sponsor Official Media Partner
WPS WPS 2014
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Wednesday 15 October 2014 (AM)
Opening Plenary
08:00 – 09:00 Morning Coffee Break
09:00 – 10:30 IATA Opening Remarks
↗ Aleks Popovich, Senior Vice President, Financial and Distribution Services (FDS), IATA
Welcome Address by USA Government Official
Welcome Address by Principal Airline Sponsor – British Airways
IATA opening Remarks: 100 years of commercial aviation, what’s next?
↗ Tony Tyler, Director General and CEO, IATA
Economic outlook: Where does the industry come from? Where is it going?
↗ Julie Perovic, Senior Economist, IATA
The event for a century of aviation and beyond
↗ Eric Leopold, Director, Transformation, IATA
Aviation – The Invisible Highway
For thousands of years, flying was just a fantasy. Then in a single century, science fiction became reality. But
today flying has become ordinary and sometimes it’s hard to see what’s right in front of us. Brian Terwilliger
will introduce his latest movie that is narrated by Harrison Ford: Aviation – The Invisible Highway. The full
movie that will show aviation like you’ve never seen it before will be projected for the first time at the World
Passenger Symposium.
↗ Brian Terwilliger, Film Director, Terwilliger Productions
10:30 – 11:15 Networking Coffee Break
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Wednesday 15 October 2014 (AM)
Opening Plenary (cont.)
The Voice of the Customer
facilitated by Rajan Datar, Correspondent, BBC
11:15 – 12:00 100 years of aviation and beyond: The lense of the customer
How do customers look back on 100 years of aviation? What should be the value proposition to customers in
2030? Watch our movie featuring highlights and key messages for customers we interviewed at airports,
followed by a first time customer panel that will provide multiple passengers’ perspectives and views on what
value the industry should deliver to tomorrow’s traveler.
Moderator:
↗ Rajan Datar, Correspondent, BBC
Panelists:
↗ Steven J Peterson, Thought Leader, IBM's Global Business Services Travel & Transportation
↗ Brett Snyder, President, Cranky Flier LLC
↗ Brian Terwilliger, Film Director, Terwilliger Productions
↗ Ben Schlappig, Founder and Blogger, One Mile at a Time
12:00 – 12:45 Leadership Panel: From exclusivity to commodity, is flying still glamorous?
What will be the real value proposition to customers? Is the industry vision matching customers’
expectations? How do industry leaders from the entire value chain see the air travel ecosystem in the future?
Moderator:
↗ Rajan Datar, Correspondent, BBC
Panelists:
↗ Willie Walsh, CEO, International Airlines Group (invited)
↗ Thella Bowens, President and CEO, San Diego County Regional Airport Authority
↗ Marty Salfen, General Manager, Global Travel & Transportation Industry, IBM
↗ United States Department of Transportation (Speaker to be announced)
12:45 – 14:00 Networking Lunch
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Wednesday 15 October 2014 (PM)
Specialized Tracks
A revolution in Distribution
Track sponsored by:
Setting the Scene
Will New Distribution Capability (NDC) bring radical changes to the
way the air product is to be distributed to the end-consumer? Or is it
simply a natural evolution for an industry that has been lagging behind
others in terms of product retailing?
14:00 – 14:20
The good, the bad, the ugly in Airline Distribution
Two experts look at how we got to where we are over the last 40
years, covering the strategic choices by airlines, the first GDSs and
OTAs and how it all came about on both sides of the Atlantic.
This session will highlight areas where it has excelled but also show
how the successes have then limited the options for technical
advances. Evolution will no longer be enough to bring airline
distribution into the 21 st century.
↗ Gary Doernhoefer, Consultant, former IATA General Counsel
↗ Bryan Wilson, Director, Industry Architecture, Transformation,
IATA
14:20 – 14:35
Drive New Revenue Opportunities Through Airline Retailing
With the emergence of airline retailing, airlines are optimizing their
product placement in their distribution channels and personalizing
their offers to the individual customer. Through data driven customer
experience, airlines can now deliver the right offer to the right
customer at the right time.
↗ Angelo Contreras, Global Product Marketing, SabreSonic, Sabre
14:35 – 14:55
NDC, what’s the story and what’s the plan?
An overview of the key milestones achieved by the NDC program,
where we are today and an outlook for 2015
↗ Yanik Hoyles, Director, NDC Program, IATA
14:55 – 15:20
Industry architecture from an NDC perspective
IATA’s industry architect will explain how today’s processes will be
greatly simplified in an NDC environment.
↗ Bryan Wilson, Director, Industry Arch., Transformation, IATA
NDC in Motion
Listen to how business partners and airlines are engaging in NDC
The Millennial Customer
Track sponsored by:
The “Millennials”: they were born with a smartphone in their
hand – for them, fashion means wearable devices.
How are they going to search, shop and travel? Learn the results of
IATA’s latest Global Passenger Survey. Learn how to cater for multiple
expectations throughout the journey and how the not-so-distant
future will empower and enable customers to dynamically design their
own experience.
14:00 – 14:05
Who is The Millennial Customer?
↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo &
Security (APCS), IATA
14:05 – 14:25
IATA Global Passenger Survey (GPS) Results
Learn what passengers really think across the globe.
↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo &
Security (APCS), IATA
14:25 – 14:40
Global Passenger Survey: The independent analysis
Price Waterhouse Coopers present an independent analysis on the
2014 GPS
↗ Jon Glick, Director , Customer Experience and Travel Practice,
PWC
14:40 – 15:00
The demographic “time bomb”
Learn how the changing global demographics will change the market
for travel in the near future.
↗ David Oxley, Senior Economist, IATA
15:00 – 15:30
Can Air travel ever be “Hassle Free and Seamless”?
Although the airport processes have been dramatically improved,
stumbling blocks remain, particularly for regulated areas such as
security and border control. What can passengers do to make a
difference?
↗ Bret Ranoa, Senior Director, Customer Service Initiatives,
Hawaiian Airlines
15:20 – 15:30
How airlines embrace NDC
What’s their vision and what’s their message?
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15:30 – 16:15 Networking Coffee Break

Wednesday 15 October 2014 (PM)
Specialized Tracks
>
A Revolution in Distribution
NDC in motion - continued
16:15 – 16:25
How a major GDS embraces NDC
What’s their vision and what’s their message?
↗ Decius Valmorbida, VP of Distribution Marketing, Amadeus
16:25 – 17:40
How airlines are embracing NDC
What are they doing? Why are they doing it? What are the
challenges to overcome?
↗ Debbie Keller, SVP, Revenue Management, Qatar Airways
↗ Amos Khim, Managing Director, Distribution Strategy, United
Airlines
↗ Ravi Simhambhatla, Chief Technology Officer, Aer Lingus
↗ Keith Wallis, Distribution Strategy Manager, Air Canada
17:40 – 18:00
Is Airline Distribution becoming territory for Venture Capital
firms?
The adoption of XML-based industry data standards is a key step
towards greater opportunities for entrepreneurs and the VCs who
invest in them. Listen to a Venture Capital firm who believes in the
changes taking place with NDC and the modernization of airline
distribution. Hear how they are ready to get involved to stimulate
innovation!
↗ Abrar Ahmad, CEO, Travel Capitalist Ventures
↗ Doug Lavin, Vice President, Member and External Relations,
North America, IATA
Sponsored by:
WPS Welcome Reception
Wednesday, October 15 th , 2014 | 19:30 – 21:30
Petco Park Baseball Stadium
The Millennial Customer
16:15 – 17:00
Is real-time interaction an overkill or will it offer value
propositions and how do we extend the reach to 35,000ft:
Creating a relationship directly with the customer has become
important in all industries. Learn what the industry is doing to
bridge this gap. For 10 years, the industry has been improving the
passenger experience on the ground. But what about the
experience in the air? How can passengers enjoy personalization
such as onboard entertainment content, retailing and personal
choices delivered right to their seat?
Moderator:
↗ Scott Mayerowitz, Airlines Reporter, Associated Press
Panelists:
↗ Philipp Easter, Director, Mobile Apps, American Airlines
↗ Al St. Germain, Vice President, Spafax USA
17:00 – 18:00
No More Check-In:
While the industry has spent time in automating many passenger
processes, much of the original infrastructure remains. Learn how
the next stage in this evolution will further simplify the passenger
journey and revolutionize airline and airport systems.
Moderator:
↗ Scott Mayerowitz, Airlines Reporter, Associated Press
Panelists:
↗ Rob Broere, VP, IT PSS and Passenger Experience, Emirates
↗ Eash Sundaram, CIO, JetBlue
The Welcome Reception will be held at the San Diego baseball stadium, Petco Park,
just across the street from the Hilton. Join your colleagues for a unique networking opportunity that
will take place right on the open-air baseball field! Petco Park, home of the San Diego Padres, opened
in downtown San Diego in 2004, and immediately became known as “The World’s Best Ballpark in
America’s Finest City” offering stunning views of San Diego skyline. Feast on gourmet ballpark fare
while enjoying one of San Diego’s top DJ’s Chris Cutz spinning the latest hits. For nearly 12 years, Chris
Cutz has been one of San Diego’s most sought after DJs. Audience members know that if he’s behind
the decks, they’re in for a party rockin’ good time.
WPS 2014
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Thursday 16 October 2014 (AM)
Specialized Tracks
08:00 – 09:00 Breakfast
A Revolution in Distribution
…and in Revenue Management,
Reservation and Ticketing?
09:00 – 09:45
A duo on Revenue Management: yesterday,
today and tomorrow…
Enabling true airline merchandising through
ancillary and seat joint-optimization – so, what’s
next in revenue management. This isn’t just
about improving the current model – Surely
Revenue Management needs to change radically
in order to continue to optimize airline
“products”…
↗ Dr. Peter Belobaba – Principal Research
Scientist, Massachusetts Institute of
Technology
↗ Dr. Bill Brunger – former SVP Network &
Revenue Management, Continental Airlines
09:45 – 10:30
Reviews of airline system order and ticketing
capabilities
What drives the complexity of today’s processes
and how could it be simplified? Are industry
processes around PNR/SSR and ET/EMD fit for
purpose to support complex merchandized
products? Could ‘Low Cost Ticketless’ processes
be expanded to support interlining? What would
this mean?
Moderator:
↗ Sébastien Touraine, Head, Airline
Merchandising, IATA
Panelists:
↗ Rob Broere, VP, IT PSS and Passenger
Experience, Emirates
↗ Richard Edwards, Consultant, Nyras
↗ Stephane Lecourtois, Senior Manager,
Product Strategy Airline IT, Amadeus
↗ Raelynn A. Sink, Director, Global Product
Management, Navitaire
↗ Ian Tunnacliffe, Business Consultant, SITA
The Millennial Customer
09:00 – 09:20
What role will Social Media play in 10 years?
↗ Brian Weiss, VP & CTO HP Software
09:20 – 09:40
Keynote: Social Media – no longer an
afterthought of marketing
Shashank will be revealing the findings from a
survey on social media in the airline industry for
the first time, and share a few case studies of
airlines doing social media differently.
↗ Shashank Nigam, CEO, Simplifying
09:40 – 10:30
Panel Discussion: Social Media Futures –
Roadmap for the next 3 years
Social media promises so much today. Learn how
major social media players are developing their
strategies to maximize their value in air
transport.
Moderator:
↗ Shashank Nigam, CEO, Simplifying
Panelists:
↗ Katherine Alvarado, Public Relations and
Social Media, Los Angeles International
Airport
↗ Philipp Easter, Director, Mobile Apps,
American Airlines
↗ John Lyon, Partnerships & Strategy, Google
↗ Brian Weiss, VP & CTO, HP Software
↗ Gary Wicks, Senior Manager Digital
Strategy, Boeing Commercial Airplanes
10:30 – 11:15 Networking Coffee Break
CIO & IT Executives Forum
Track sponsored
by:
IT experts and senior IT executives will focus on
key technology trends impacting the airline
industry.
10:00 – 10:30
Digital Transformation in Airlines
Rapidly changing customer expectations, the
digitization of core processes and the predictive
power of data and analytics offer the possibility
of optimized revenues, lower cost to serve and
improved customer satisfaction. Too often,
however, it is IT that is presented as the main
barrier to achieving these advances. Instead,
airlines should be considering how to tackle
organizational, mind-set and capability
challenges in parallel with their system’s needs.
This presentation will lay out a compelling and
possibly counter-intuitive approach to doing just
that.
↗ Harry Bowcott, Partner, McKinsey &
Company
WPS 2014
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Thursday 16 October 2014 (AM)
Specialized Tracks
A Revolution in Distribution
And what about the
‘intermediaries’?
11:15 – 12:00
The value of intermediaries: Distribution
costs and LCC sales via travel agents/GDSs
How do intermediaries bring value to the
customer?
How could airlines target and control their
increasing acquisition costs? What are the
challenges and opportunities for selling
ancillaries with intermediaries? Who are the
new entrants and innovators in the market?
Moderator:
↗ Marc Rosenberg, Owner, Marsalyn
Creative
Panelists:
↗ Andrew Phillips, Senior Technical
Manager, Skyscanner
↗ Julie Kyse, VP Transport Americas,
Expedia
↗ John Lyon, Partnerships & Strategy,
Google
↗ Marc Nasr, Managing Director,
eCommerce, United Airlines
12:00 – 13:00
How to serve the corporate customer?
What are the needs of the corporate
customer and who can serve them better?
Who is the key partner for tomorrow? Will it
still be the TMC? Is Open Booking really
going to change the landscape?
Moderator:
↗ Mike Premo, President & CEO, ARC
Panelists:
↗ Cory Garner, Managing Director,
Distribution and Data
Commercialization, American Airlines
↗ Sarah Makings, Global Travel Category
Manager, KPMG International
↗ Ken McLeod, Corporate Director,
Advantage Travel Centres Ltd.
↗ Paul Ruden, SVP, Legal & Industry Affairs,
American Society of Travel Agents
↗ Mike Koetting, Executive Vice President,
Concur
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Airport 2025
Track sponsored by:
Airports in 2025 - How can we
create a better experience while
simultaneously assuring security and border control?
Self-service, automation and now a focus on process
elimination - what’s next? Learn how airport design
anticipates infrastructure changes in new airport
development but also in refurbishing existing airports.
11:15 – 11:45
Airport 2025: What are the challenges ahead?
Extravagant shopping, dining experiences, & huge
open spaces - for the safe & efficient movements of
people and goods. Where did it go wrong?
↗ Blair Nadeau, Airport Operations and Planning
Leader, Boeing
11:45 – 12:15
Meet the Architects
What is the most efficient airport design for airline
operations? Single travel, toast-racks, circular
satellites? How should ground handler facilities be
located ? How can turnaround speeds be improved? Is
there a conflict between space, shops and passengers?
Moderator:
↗ Andrew Price, Head, Airport Ops., IATA
Panelists:
↗ Tom Darmody, Director of Transportation, HOK
(invited)
↗ Daniel J. Agostino, A.D Ops., Miami Airport
(invited)
↗ Antoinette Nassopoulos Erickson, Partner,
Foster+Partners
12:15 – 13:00
What is operational design?
Airports are being planned today, but will they be
efficient? How do you retroactively improve efficiency
in today’s operations? This session brings together the
IATA experts in airport design and operation to present
ways in which operations can be improved, often at
minimal cost.
↗ Colin Spear, A.D., Airport Dev., IATA
↗ David Stewart, Head, Airport Dev., IATA
↗ Allan Young, A.D., Airport Dev., IATA
↗ Andrew Price, Head, Airport Ops., IATA
13:00 – 14:15 Networking Lunch
CIO & IT Executives Forum
11:15 – 11:45
Fostering a Culture of Innovation with Cloud
Cloud computing can help airlines experiment
more, move faster, and better align IT and
business groups. But, cloud is changing more
than just technology. It’s shifting how teams
collaborate and deliver new innovations
throughout business. In this session we’ll
discuss how companies are using cloud
computing to reimagine the traditional roles of
people, process, and technology
↗ Enterprise CIO Advisor, Amazon
11:45 – 12:15
Is Common Use Infrastructure needed in the
future and what role does cloud play?
Is there a better way to provide the common
use infrastructure which currently is a $1Bn
dollar item? We look at this infrastructure need
in the light of new technology: up to 50% of
customers check in via mobile, kiosks manage
20% of global check ins, and now we have cloud
technology which is both reliable and cost
effective. We look at this problem from three
angles, the standard setter, the airline and the
airport. What is the future?
↗ Paul Behan, Director, Passenger – Airport,
Passenger, Cargo and Security, IATA
12:15 – 13:00
Leveraging Big Data in Aviation: Panel
Discussion
Within an airline, we have unique data and
analytical challenges:
- Inherent complexity, and unavoidable
subjectivity (revenue and cost allocations), of
making fact-based decisions in a network-based
business
- “Megatrend” of rising IT spending on front
office and customer engagement
- Greater focus on revenue side of business
By looking at real life case studies, we aim to
address two key questions in regard to big data
- What are highest-value improvements in
airline business analytics?
- How to get IT and business users to speak the
same language?
↗ David Hoppin, CEO, DiiO

Thursday 16 October 2014 (PM)
Specialized Tracks
A Revolution in Distribution
So, is this all that difficult?
14:15 – 15:15
PSS, GDS, IT provider…is NDC a challenge?
How are airline IT suppliers working toward
modernizing airline distribution? What are the
blockers and opportunities? Featuring a panel of
GDS and PSS providers, as well as “new” entrants
or call them “others” if you prefer - Hear from
each side and listen to the challenges and
opportunities they face in the transformation
taking place in this world of indirect distribution.
Moderator:
↗ Bryan Wilson, Dir., Industry Architecture, IATA
Panelists:
↗ Jim Davidson, CEO, Farelogix
↗ John Dabkowski, Vice President, Airline
Commercial, Amadeus
↗ Malachi Faughnan, CTO, Datalex
↗ Timothy J O’Neill-Dunne, Managing Partner,
T2Impact Ltd
↗ Steven Ratcliffe, Product Director,
Merchandising, Travelport
↗ Raelynn A. Sink, Director, Global Product
Management, Navitaire
A Revolution in Distribution
More changes, how will the value chain
cope?
16:00 – 16:25
The ‘Managed Business Traveler’ in 2020
One of the most critical customer segments is
corporate traveler. The corporate travel market is
where the fight for market share takes place. IATA
will share, first hand, the findings of a study,
carried out with an external partner, to better
understand how this customer segment will
evolve in the next decade: what, how and where
will the managed business traveler buy?
↗ Julie Tisseaux, Head, Engagement, IATA
16:25 – 16:45
A view of where the world is heading
Hear the views of the world leading search
provider: how are customer needs and behaviors
changing? How do they see the evolution of our
industry and the challenges it faces?
↗ John Lyon, Partnerships & Strategy, Google
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Airport 2025
14:15 – 15:15
Trends in Passenger Empowerment:
The passenger is the key area where the airport
and airline operation come together. Passengers
have access to a large number of information
sources that can inform them about their journey,
but these often differ. How will your airline and
your airport empower the passenger? This session
looks at:
↗ The SITA beacon registry, and how it helps
communicate to the passenger and airport
staff
↗ The IATA Supernode for UIS – how airlines
and ground handlers can contact the
passenger when baggage goes wrong
↗ Jack Loop, Business Developer, Beacons,
SITA Lab
15:15 – 16:00 Networking Coffee Break
Airport 2025
16:00 – 16:45
Optimal Airport Design in Operations:
Alternatives to the modern airport do exist. How
about a drive through airport, where aircraft never
stop moving? What if the aircraft hold came into
the airport space and passengers loaded their own
luggage? This session will present ideas that
challenge the airport terminal designs being
created today.
↗ André Safir, CEO, Selfcair
16:45 – 17:30
Above the airport – airspace usage in 2025
Efficient airport operations are not determined by
just the airport and its services on the ground.
There is a real need to plan capacity in the air, and
to optimize the flows of aircraft. This means we
have to plan the airport and network operations in
close collaboration with other airport
stakeholders. This session will examine how this
works in practice.
↗ Lorne Cass, Director, Surface Operation, FAA
CIO & IT Executives Forum
14:15 – 14:45
The Digital Airline: Optimized Operations
The Digital Airline is upon us. Digital technology is
providing much needed capability to improve the
operational performance of the world’s airlines.
During this presentation, we will specifically
discuss the transition to paperless and optimized
operations in Flight Operations, Maintenance
Operations and ‘Day of Operations’.
↗ Per A. Norén, Vice President, Digital Aviation
Customer Solutions, Boeing Commercial
Aviation Services
14:45 – 15:15
The next 100 years…a vision for the future of
airline IT
The next era in retailing and merchandising for the
aviation industry.
↗ Hervé Couturier, Executive Vice President,
Research & Development, Amadeus
CIO & IT Executives Forum
16:00 – 16:30
Crossing the Digital Divide
"Let's face it, for many of today's CIOs, when it comes to
budgets, "FLAT" is the new "UP". However, CMOs,
CDOs and other digital stakeholders are spending ever
increasing amounts on technology. How can the
traditional CIO role remain relevant and preserve a
powerful voice in all things tech? Is the CIO destined to
move further behind the scenes, committed to a life of
integrations and support? Or can a modern CIO move to
the forefront and take center stage as the enterprise
prime mover in a new digital age. PwC will share
strategies for the CIO to move beyond technical
relevance towards digital leadership."
↗ Rob Cain, Principal, IT Strategy and Enterprise
Architecture, PwC
16:30 – 17:00
CIO versus Chief Marketing Officer, and the Chief
Digital Officer? (Panel Discussion)
Moderator:
↗ Glenn Morgan, Head of Service
Transformation and Chairman of StB, British
Airways

Thursday 16 October 2014 (PM)
Specialized Tracks
A Revolution in Distribution
Airport 2025
CIO & IT Executives Forum
16:45 – 18:00
The distribution chain begins to work together to
serve the consumer
Communication and cooperation are replacing
conflicts in the distribution chain which were
initially triggered by disruptions like airline
unbundling, NDC, new technology, social media
and changing consumer expectations. Where is the
travel distribution industry collaborating to meet
customer demand, and where are the remaining
obstacles and conflict?
Moderator:
↗ Gary Doernhoefer, Consultant, former IATA
General Counsel
Panelists:
↗ Fergal Kelly, VP, Travel Merchandising and
Distribution Solutions, Travelport
↗ Tim Knowling, SVP, Global Business
Development, Kayak
↗ John Thomas, Head of Global Aviation, L.E.K.
Consulting
↗ Keith Wallis, Distribution Strategy Manager,
Air Canada
↗ Jayson Westbury, CEO, Australian Federation
of Travel Agents
WPS Gala Dinner
Thursday, October 16 th , 2014 | 19:30 – 21:30
U.S.S. Midway
17:30 – 18:00
Wrap up and key takeaways
A panel of speakers from throughout the day will
discuss the key points raised and give their views
on how airports will be different in 2025
17:00 – 17:30
SITA-Lab Incubation
Hear from Jim Peters, CTO of SITA on the latest
innovation trend from the SITA-Lab
↗ Jim Peters, Chief Technology Officer (CTO) SITA
17:30 – 18:00
CIO Forum Close
Mapping out the future vision of the CIO Forum
and the role and purpose it can play in the aviation
industry
↗ Pascal Buchner, CIO, IATA
Gala Reception Sponsor:
Gala Dinner Sponsor:
On October 16th, the U.S.S. Midway aircraft carrier will host the WPS Gala Dinner. This iconic breathtaking venue in the San Diego harbor is the perfect
setting to enjoy a sunset and fabulous meal surrounded by US aircraft's and naval memorabilia. The U.S.S. Midway opened in 2004 as a naval aviation
museum. The reception, sponsored by Farelogix, will take place in the hangar bays of the ship while the dinner, sponsored by HP, will take place on the
impressive flight deck of the U.S.S. Midway. Some fantastic entertainment will be in store for the delegates including a patriotic opening and Eric Sage’s
Ultimate Rock Show. The Ultimate Rock Show puts on an amazing concert and will have you dancing and singing. They feature songs from all of the great
rock bands from all eras in music. Surely it will be a night to remember.

Friday 17 October 2014 (AM)
Closing Plenary
Innovation Jam Session
facilitated by Stephan Copart, Head Strategy, Transformation, IATA
08:00 – 09:00 Morning Coffee Break
09:00 – 09:25 What is innovation in air travel?
An introduction to the Innovation Jam session. Air travel has brought tremendous innovation in
the past 100 years. Can we expect a similar revolution for the next decades? If so, where will
innovation come from and what will it bring to our industry and its customers?
↗ Nawal Taneja, Professor Emeritus, Ohio State University
09:25 – 09:55 Innovation Award Presentations
The finalists will present their ideas to the audience prior to the vote.
09:55 – 10:15 Innovation Jam Session: a glance at the future of aviation from HP Lab?
↗ Jeff Smith, VP Industry and Applications Services Global Practices , HP Enterprise Services
10:15 – 10:30 Vote from the jury and public and award
The jury panel and event attendees will vote on the best idea – the awards will be announced
and presented to the winner
The Jury members:
↗ Anne T. Coughlan, J.L. & Helen Kellogg Professor of Marketing
↗ Dave Dickson, Global Airline Sector Leader, Ernst & Young
↗ John Magill, Senior Development Advisor, Enterprise Ireland
↗ Brett Snyder, President, Cranky Flier LLC
↗ Nawal Taneja, Professor Emeritus, Ohio State University
10:30 – 11:15 Networking Coffee Break
11:15 – 11:45 StB Think Tank
IATA’s innovation program for the end to end passenger journey. StB celebrates its 10 th
Anniversary at WPS 2014. From e-ticketing to NDC, CUSS to Fast Travel and Smart Security and
many other programs, StB has driven change in the airline industry for 10 years and for the
benefit of all stakeholders. Read the Stb Think Tank White Paper 2014 and hear the latest
innovation ideas identified by the StB Think Tank.
↗ Glenn Morgan, Head of Service Transformation, British Airways and Chairman of StB
↗ Rob Broere, Vice President – IT PSS & Passenger experience, Emirates Airlines and Vice
Chairman of StB
11:45 – 12:30 What will aviation be in 100 years?
Virgin Galactic’s vision on the future of aviation
For thousands of years, flying was just a fantasy. Then in a single century, science fiction became
reality. What can we expect from the next century? Will flying become extraordinary again?
↗ George T. Whitesides, CEO, Virgin Galactic
12:30 – 13:00 Closing Remarks
↗ Aleks Popovich, Senior Vice President, Financial and Distribution Services (FDS), IATA
WPS 2014
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A Special Thank You to our Sponsors
Principal Airline
Official Media Partner
Supporting Airlines
Principal Sponsor
Platinum Sponsors
Gold Sponsors
Silver Sponsors
Bronze Sponsor
Media Partner
Supporting Organizations
↗ View the Exhibitors Dynamic Map
WPS 2014
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