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Wednesday 15 October 2014 (PM)
Specialized Tracks
A revolution in Distribution
Track sponsored by:
Setting the Scene
Will New Distribution Capability (NDC) bring radical changes to the
way the air product is to be distributed to the end-consumer? Or is it
simply a natural evolution for an industry that has been lagging behind
others in terms of product retailing?
14:00 – 14:20
The good, the bad, the ugly in Airline Distribution
Two experts look at how we got to where we are over the last 40
years, covering the strategic choices by airlines, the first GDSs and
OTAs and how it all came about on both sides of the Atlantic.
This session will highlight areas where it has excelled but also show
how the successes have then limited the options for technical
advances. Evolution will no longer be enough to bring airline
distribution into the 21 st century.
↗ Gary Doernhoefer, Consultant, former IATA General Counsel
↗ Bryan Wilson, Director, Industry Architecture, Transformation,
IATA
14:20 – 14:35
Drive New Revenue Opportunities Through Airline Retailing
With the emergence of airline retailing, airlines are optimizing their
product placement in their distribution channels and personalizing
their offers to the individual customer. Through data driven customer
experience, airlines can now deliver the right offer to the right
customer at the right time.
↗ Angelo Contreras, Global Product Marketing, SabreSonic, Sabre
14:35 – 14:55
NDC, what’s the story and what’s the plan?
An overview of the key milestones achieved by the NDC program,
where we are today and an outlook for 2015
↗ Yanik Hoyles, Director, NDC Program, IATA
14:55 – 15:20
Industry architecture from an NDC perspective
IATA’s industry architect will explain how today’s processes will be
greatly simplified in an NDC environment.
↗ Bryan Wilson, Director, Industry Arch., Transformation, IATA
NDC in Motion
Listen to how business partners and airlines are engaging in NDC
The Millennial Customer
Track sponsored by:
The “Millennials”: they were born with a smartphone in their
hand – for them, fashion means wearable devices.
How are they going to search, shop and travel? Learn the results of
IATA’s latest Global Passenger Survey. Learn how to cater for multiple
expectations throughout the journey and how the not-so-distant
future will empower and enable customers to dynamically design their
own experience.
14:00 – 14:05
Who is The Millennial Customer?
↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo &
Security (APCS), IATA
14:05 – 14:25
IATA Global Passenger Survey (GPS) Results
Learn what passengers really think across the globe.
↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo &
Security (APCS), IATA
14:25 – 14:40
Global Passenger Survey: The independent analysis
Price Waterhouse Coopers present an independent analysis on the
2014 GPS
↗ Jon Glick, Director , Customer Experience and Travel Practice,
PWC
14:40 – 15:00
The demographic “time bomb”
Learn how the changing global demographics will change the market
for travel in the near future.
↗ David Oxley, Senior Economist, IATA
15:00 – 15:30
Can Air travel ever be “Hassle Free and Seamless”?
Although the airport processes have been dramatically improved,
stumbling blocks remain, particularly for regulated areas such as
security and border control. What can passengers do to make a
difference?
↗ Bret Ranoa, Senior Director, Customer Service Initiatives,
Hawaiian Airlines
15:20 – 15:30
How airlines embrace NDC
What’s their vision and what’s their message?
WPS WPS 2014
P RP OR GO RG AR M A M
D IDR IERC ETCO TRO Y R Y
15:30 – 16:15 Networking Coffee Break