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Wednesday 15 October 2014 (PM) Specialized Tracks A revolution in Distribution Track sponsored by: Setting the Scene Will New Distribution Capability (NDC) bring radical changes to the way the air product is to be distributed to the end-consumer? Or is it simply a natural evolution for an industry that has been lagging behind others in terms of product retailing? 14:00 – 14:20 The good, the bad, the ugly in Airline Distribution Two experts look at how we got to where we are over the last 40 years, covering the strategic choices by airlines, the first GDSs and OTAs and how it all came about on both sides of the Atlantic. This session will highlight areas where it has excelled but also show how the successes have then limited the options for technical advances. Evolution will no longer be enough to bring airline distribution into the 21 st century. ↗ Gary Doernhoefer, Consultant, former IATA General Counsel ↗ Bryan Wilson, Director, Industry Architecture, Transformation, IATA 14:20 – 14:35 Drive New Revenue Opportunities Through Airline Retailing With the emergence of airline retailing, airlines are optimizing their product placement in their distribution channels and personalizing their offers to the individual customer. Through data driven customer experience, airlines can now deliver the right offer to the right customer at the right time. ↗ Angelo Contreras, Global Product Marketing, SabreSonic, Sabre 14:35 – 14:55 NDC, what’s the story and what’s the plan? An overview of the key milestones achieved by the NDC program, where we are today and an outlook for 2015 ↗ Yanik Hoyles, Director, NDC Program, IATA 14:55 – 15:20 Industry architecture from an NDC perspective IATA’s industry architect will explain how today’s processes will be greatly simplified in an NDC environment. ↗ Bryan Wilson, Director, Industry Arch., Transformation, IATA NDC in Motion Listen to how business partners and airlines are engaging in NDC The Millennial Customer Track sponsored by: The “Millennials”: they were born with a smartphone in their hand – for them, fashion means wearable devices. How are they going to search, shop and travel? Learn the results of IATA’s latest Global Passenger Survey. Learn how to cater for multiple expectations throughout the journey and how the not-so-distant future will empower and enable customers to dynamically design their own experience. 14:00 – 14:05 Who is The Millennial Customer? ↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo & Security (APCS), IATA 14:05 – 14:25 IATA Global Passenger Survey (GPS) Results Learn what passengers really think across the globe. ↗ Paul Behan, Director, Passenger - Airport, Passenger, Cargo & Security (APCS), IATA 14:25 – 14:40 Global Passenger Survey: The independent analysis Price Waterhouse Coopers present an independent analysis on the 2014 GPS ↗ Jon Glick, Director , Customer Experience and Travel Practice, PWC 14:40 – 15:00 The demographic “time bomb” Learn how the changing global demographics will change the market for travel in the near future. ↗ David Oxley, Senior Economist, IATA 15:00 – 15:30 Can Air travel ever be “Hassle Free and Seamless”? Although the airport processes have been dramatically improved, stumbling blocks remain, particularly for regulated areas such as security and border control. What can passengers do to make a difference? ↗ Bret Ranoa, Senior Director, Customer Service Initiatives, Hawaiian Airlines 15:20 – 15:30 How airlines embrace NDC What’s their vision and what’s their message? WPS WPS 2014 P RP OR GO RG AR M A M D IDR IERC ETCO TRO Y R Y 15:30 – 16:15 Networking Coffee Break
Wednesday 15 October 2014 (PM) Specialized Tracks > A Revolution in Distribution NDC in motion - continued 16:15 – 16:25 How a major GDS embraces NDC What’s their vision and what’s their message? ↗ Decius Valmorbida, VP of Distribution Marketing, Amadeus 16:25 – 17:40 How airlines are embracing NDC What are they doing? Why are they doing it? What are the challenges to overcome? ↗ Debbie Keller, SVP, Revenue Management, Qatar Airways ↗ Amos Khim, Managing Director, Distribution Strategy, United Airlines ↗ Ravi Simhambhatla, Chief Technology Officer, Aer Lingus ↗ Keith Wallis, Distribution Strategy Manager, Air Canada 17:40 – 18:00 Is Airline Distribution becoming territory for Venture Capital firms? The adoption of XML-based industry data standards is a key step towards greater opportunities for entrepreneurs and the VCs who invest in them. Listen to a Venture Capital firm who believes in the changes taking place with NDC and the modernization of airline distribution. Hear how they are ready to get involved to stimulate innovation! ↗ Abrar Ahmad, CEO, Travel Capitalist Ventures ↗ Doug Lavin, Vice President, Member and External Relations, North America, IATA Sponsored by: WPS Welcome Reception Wednesday, October 15 th , 2014 | 19:30 – 21:30 Petco Park Baseball Stadium The Millennial Customer 16:15 – 17:00 Is real-time interaction an overkill or will it offer value propositions and how do we extend the reach to 35,000ft: Creating a relationship directly with the customer has become important in all industries. Learn what the industry is doing to bridge this gap. For 10 years, the industry has been improving the passenger experience on the ground. But what about the experience in the air? How can passengers enjoy personalization such as onboard entertainment content, retailing and personal choices delivered right to their seat? Moderator: ↗ Scott Mayerowitz, Airlines Reporter, Associated Press Panelists: ↗ Philipp Easter, Director, Mobile Apps, American Airlines ↗ Al St. Germain, Vice President, Spafax USA 17:00 – 18:00 No More Check-In: While the industry has spent time in automating many passenger processes, much of the original infrastructure remains. Learn how the next stage in this evolution will further simplify the passenger journey and revolutionize airline and airport systems. Moderator: ↗ Scott Mayerowitz, Airlines Reporter, Associated Press Panelists: ↗ Rob Broere, VP, IT PSS and Passenger Experience, Emirates ↗ Eash Sundaram, CIO, JetBlue The Welcome Reception will be held at the San Diego baseball stadium, Petco Park, just across the street from the Hilton. Join your colleagues for a unique networking opportunity that will take place right on the open-air baseball field! Petco Park, home of the San Diego Padres, opened in downtown San Diego in 2004, and immediately became known as “The World’s Best Ballpark in America’s Finest City” offering stunning views of San Diego skyline. Feast on gourmet ballpark fare while enjoying one of San Diego’s top DJ’s Chris Cutz spinning the latest hits. For nearly 12 years, Chris Cutz has been one of San Diego’s most sought after DJs. Audience members know that if he’s behind the decks, they’re in for a party rockin’ good time. WPS 2014 P R O G R A M D I R E C T O R Y
Page 1 and 2: World Passenger Symposium (WPS) 201
Page 3: Wednesday 15 October 2014 (AM) Open
Page 7 and 8: Thursday 16 October 2014 (AM) Speci
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Page 11: A Special Thank You to our Sponsors

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