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Wednesday 15 October 2014 (AM)<br />
Opening Plenary (cont.)<br />
The Voice of the Customer<br />
facilitated by Rajan Datar, Correspondent, BBC<br />
11:15 – 12:00 100 years of aviation and beyond: The lense of the customer<br />
How do customers look back on 100 years of aviation? What should be the value proposition to customers in<br />
2030? Watch our movie featuring highlights and key messages for customers we interviewed at airports,<br />
followed by a first time customer panel that will provide multiple passengers’ perspectives and views on what<br />
value the industry should deliver to tomorrow’s traveler.<br />
Moderator:<br />
↗ Rajan Datar, Correspondent, BBC<br />
Panelists:<br />
↗ Steven J Peterson, Thought Leader, IBM's Global Business Services Travel & Transportation<br />
↗ Brett Snyder, President, Cranky Flier LLC<br />
↗ Brian Terwilliger, Film Director, Terwilliger Productions<br />
↗ Ben Schlappig, Founder and Blogger, One Mile at a Time<br />
12:00 – 12:45 Leadership Panel: From exclusivity to commodity, is flying still glamorous?<br />
What will be the real value proposition to customers? Is the industry vision matching customers’<br />
expectations? How do industry leaders from the entire value chain see the air travel ecosystem in the future?<br />
Moderator:<br />
↗ Rajan Datar, Correspondent, BBC<br />
Panelists:<br />
↗ Willie Walsh, CEO, International Airlines Group (invited)<br />
↗ Thella Bowens, President and CEO, San Diego County Regional Airport Authority<br />
↗ Marty Salfen, General Manager, Global Travel & Transportation Industry, IBM<br />
↗ United States Department of Transportation (Speaker to be announced)<br />
12:45 – 14:00 Networking Lunch<br />
WPS WPS 2014<br />
P RP OR GO RG AR M A M<br />
D IDR IERC ETCO TRO Y R Y
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