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Future Society in 2024: 21st Century 'Good Life' - Rural Economy ...

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6.2 Ma<strong>in</strong> features<br />

Due to political pressure from established rural <strong>in</strong>-migrants, their control over local and regional<br />

plann<strong>in</strong>g authorities and the effectiveness of the countryside lobby, there is a tighter land use<br />

policy. This policy shift is made demographically feasible by a ‘tail<strong>in</strong>g-off’ of counterurbanisation: by<br />

<strong>2024</strong>, many of the groups most attracted to the countryside are already there and the <strong>in</strong>flow of<br />

newcomers is balanced by the outflow of the rural young to city areas and the ris<strong>in</strong>g mortality of the<br />

baby-boom generation.<br />

Under this scenario there is a cessation of many of the present trends which we associate with<br />

counterurbanisation, such as, the expansion of a local service and small bus<strong>in</strong>ess economy. In<br />

addition, <strong>in</strong>ternational competition means that firms are led to move, not from the city to the<br />

countryside, but rather to outsource their operations to other countries. <strong>Rural</strong> manufactur<strong>in</strong>g and<br />

back-office functions have gone the same way as their urban counterparts - overseas. The end of<br />

rural manufactur<strong>in</strong>g - presently responsible for a fifth of all rural jobs - will lead to greater <strong>in</strong>come<br />

polarisation as former workers move <strong>in</strong>to low skilled service sector employment. Failure to attract<br />

new bus<strong>in</strong>esses to rural areas will mean that the most affluent <strong>in</strong> rural areas will be those that have<br />

made their money elsewhere.<br />

6.3 Change <strong>in</strong> rural typologies<br />

Under this scenario, commuter zones and retirement retreats shr<strong>in</strong>k, and the deep rural areas expand<br />

considerably (<strong>in</strong> land area but not population) – see table below.<br />

Alternative scenarios for rural land use <strong>in</strong> <strong>2024</strong><br />

35%<br />

30%<br />

25%<br />

2001<br />

<strong>2024</strong> - <strong>21st</strong> <strong>Century</strong><br />

Good Life<br />

20%<br />

15%<br />

10%<br />

5%<br />

0%<br />

Peripheral<br />

Amenity<br />

Deep<br />

<strong>Rural</strong><br />

Retirement<br />

retreats<br />

Transient<br />

<strong>Rural</strong><br />

Dynamic<br />

commuter<br />

Dynamic<br />

<strong>Rural</strong><br />

Settled<br />

commuter<br />

23

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