Marketing and Communications We're all in this ... - Cincinnati State

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Marketing and advertising to gain new students is important, but that’s not all we do. Marketing serves so many purposes!
External and internal marketing and communications.
Page 1 and 2: Marketing and Communications We’r
Page 3 and 4: We’re all in this together!
Page 5 and 6: We welcome your feedback.
Page 7 and 8: JEAN MANNING Vice President, Market
Page 9 and 10: CINDY BRUESTLE Communications Coord
Page 11 and 12: LOIS TIERNAN Executive Assistant
Page 13 and 14: Did you know?
Page 15 and 16: The public.
Page 17 and 18: The media.
Page 19 and 20: Social media.
Page 21 and 22: Current and future students.
Page 23 and 24: High school guidance counselors.
Page 25: Our goals and objectives:
Page 29 and 30: External marketing & communication
Page 31 and 32: Internal marketing & communication
Page 33 and 34: Internal marketing & communication
Page 35 and 36: Through advertising we create.
Page 37 and 38: Through billboards we design.
Page 39 and 40: Through the Daily News we send.
Page 41 and 42: Through the websites we maintain.
Page 43 and 44: Through the creation of various oth
Page 45 and 46: The entire Cincinnati State communi
Page 47 and 48: What can we do for you?
Page 49 and 50: PRINT PUBLICATIONS Brochures, flyer
Page 51 and 52: PHOTOGRAPHY Special events, everyda
Page 53 and 54: DIGITAL MEDIA Websites, online acti
Page 55 and 56: APPAREL & LOGO ITEMS Shirts, unifor
Page 57 and 58: A logical process… • It starts
Page 59 and 60: A logical process… We will give y
Page 61 and 62: A logical process… To work proact
Page 63: A streamlined tactic… Once you ha
Page 66 and 67: Endorsement Policy • The policy:
Page 68 and 69: Logo Usage/Licensing Policy • The
Page 70 and 71: Media Relations Policy • The poli
Page 72 and 73: Social Media Policy • The policy:
Page 74 and 75: Text Message Policy • The policy:
Page 76 and 77:
THE END RESULT: We are better able
Page 78 and 79:
What else are we planning?
Page 80 and 81:
Our first endeavor: DAILY NEWS
Page 82 and 83:
And some really EXCITING EVENTS!
Page 84 and 85:
5/1/11 CINCINNATI STATE DAY AT THE
Page 86 and 87:
6/23/11 COMMENCEMENT
Page 88 and 89:
Including… • Marketing Strategi
Page 90 and 91:
Our employees are one of our most v
Page 92 and 93:
INVITATIONS TO SCHOOL EVENTS Help D
Page 94 and 95:
Remember… We’re all in this tog
Page 96 and 97:
JOIN IN THE FUN!
Page 98:
Feedback. Questions? Suggestions!
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Marketing and Communications We're all in this ... - Cincinnati State

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