Marketing and Communications We're all in this ... - Cincinnati State

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Endorsement Policy • The policy: – Vendors often seek to use the College’s name in their advertising and promotion. – May offer incentives/discounts if we participate. – Endorsements must be evaluated carefully to determine whether participation is in the College’s best interest.
Endorsement Policy • The procedure: – Forward opportunity to the Vice President, Marketing & Communications – VP will present to Executive Team to carefully consider each request
Page 1 and 2:
Marketing and Communications We’r
Page 3 and 4:
We’re all in this together!
Page 5 and 6:
We welcome your feedback.
Page 7 and 8:
JEAN MANNING Vice President, Market
Page 9 and 10:
CINDY BRUESTLE Communications Coord
Page 11 and 12:
LOIS TIERNAN Executive Assistant
Page 13 and 14:
Did you know?
Page 15 and 16: The public.
Page 17 and 18: The media.
Page 19 and 20: Social media.
Page 21 and 22: Current and future students.
Page 23 and 24: High school guidance counselors.
Page 25 and 26: Our goals and objectives:
Page 27 and 28: External and internal marketing and
Page 29 and 30: External marketing & communication
Page 31 and 32: Internal marketing & communication
Page 33 and 34: Internal marketing & communication
Page 35 and 36: Through advertising we create.
Page 37 and 38: Through billboards we design.
Page 39 and 40: Through the Daily News we send.
Page 41 and 42: Through the websites we maintain.
Page 43 and 44: Through the creation of various oth
Page 45 and 46: The entire Cincinnati State communi
Page 47 and 48: What can we do for you?
Page 49 and 50: PRINT PUBLICATIONS Brochures, flyer
Page 51 and 52: PHOTOGRAPHY Special events, everyda
Page 53 and 54: DIGITAL MEDIA Websites, online acti
Page 55 and 56: APPAREL & LOGO ITEMS Shirts, unifor
Page 57 and 58: A logical process… • It starts
Page 59 and 60: A logical process… We will give y
Page 61 and 62: A logical process… To work proact
Page 63: A streamlined tactic… Once you ha
Page 68 and 69: Logo Usage/Licensing Policy • The
Page 70 and 71: Media Relations Policy • The poli
Page 72 and 73: Social Media Policy • The policy:
Page 74 and 75: Text Message Policy • The policy:
Page 76 and 77: THE END RESULT: We are better able
Page 78 and 79: What else are we planning?
Page 80 and 81: Our first endeavor: DAILY NEWS
Page 82 and 83: And some really EXCITING EVENTS!
Page 84 and 85: 5/1/11 CINCINNATI STATE DAY AT THE
Page 86 and 87: 6/23/11 COMMENCEMENT
Page 88 and 89: Including… • Marketing Strategi
Page 90 and 91: Our employees are one of our most v
Page 92 and 93: INVITATIONS TO SCHOOL EVENTS Help D
Page 94 and 95: Remember… We’re all in this tog
Page 96 and 97: JOIN IN THE FUN!
Page 98: Feedback. Questions? Suggestions!
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Marketing and Communications We're all in this ... - Cincinnati State

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