Marketing and Communications We're all in this ... - Cincinnati State

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5/1/11 CINCINNATI STATE DAY AT THE REDS GAME Plan to attend, Sunday May 1! Help us sell 1,000 tickets so Dr. Owens can throw out the first pitch and Cincinnati State featured on the jumbotron!
5/12/11 – 5/14/11 INAUGURATION Featuring a Business Leaders Breakfast, Harrison Meet-and-Greet, Inauguration and Reception, Cincinnati State Day and a Scholarship Dinner Dance.
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Marketing and Communications We’r
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We’re all in this together!
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We welcome your feedback.
Page 7 and 8:
JEAN MANNING Vice President, Market
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CINDY BRUESTLE Communications Coord
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LOIS TIERNAN Executive Assistant
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Did you know?
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The public.
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The media.
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Social media.
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Current and future students.
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High school guidance counselors.
Page 25 and 26:
Our goals and objectives:
Page 27 and 28:
External and internal marketing and
Page 29 and 30:
External marketing & communication
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Internal marketing & communication
Page 33 and 34: Internal marketing & communication
Page 35 and 36: Through advertising we create.
Page 37 and 38: Through billboards we design.
Page 39 and 40: Through the Daily News we send.
Page 41 and 42: Through the websites we maintain.
Page 43 and 44: Through the creation of various oth
Page 45 and 46: The entire Cincinnati State communi
Page 47 and 48: What can we do for you?
Page 49 and 50: PRINT PUBLICATIONS Brochures, flyer
Page 51 and 52: PHOTOGRAPHY Special events, everyda
Page 53 and 54: DIGITAL MEDIA Websites, online acti
Page 55 and 56: APPAREL & LOGO ITEMS Shirts, unifor
Page 57 and 58: A logical process… • It starts
Page 59 and 60: A logical process… We will give y
Page 61 and 62: A logical process… To work proact
Page 63: A streamlined tactic… Once you ha
Page 66 and 67: Endorsement Policy • The policy:
Page 68 and 69: Logo Usage/Licensing Policy • The
Page 70 and 71: Media Relations Policy • The poli
Page 72 and 73: Social Media Policy • The policy:
Page 74 and 75: Text Message Policy • The policy:
Page 76 and 77: THE END RESULT: We are better able
Page 78 and 79: What else are we planning?
Page 80 and 81: Our first endeavor: DAILY NEWS
Page 82 and 83: And some really EXCITING EVENTS!
Page 86 and 87: 6/23/11 COMMENCEMENT
Page 88 and 89: Including… • Marketing Strategi
Page 90 and 91: Our employees are one of our most v
Page 92 and 93: INVITATIONS TO SCHOOL EVENTS Help D
Page 94 and 95: Remember… We’re all in this tog
Page 96 and 97: JOIN IN THE FUN!
Page 98: Feedback. Questions? Suggestions!
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Marketing and Communications We're all in this ... - Cincinnati State

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